Busy lifestyles can make it challenging to eat healthily, as many quick meal options are filled with preservatives and lack essential nutrients. To address this issue, Christopher and Jennifer Jane founded Proper Good, a company that offers healthy, ready-to-eat meals that don’t require refrigeration.
Their product line includes soups, chilis, and oatmeals, all made with natural ingredients and designed to be both tasty and affordable for people looking for nutritious meals in a hurry.
During their appearance on Shark Tank Season 13, they sought an investment of $400,000 in exchange for 10% of their company equity. Mark Cuban recognized the potential in their business and proposed $400,000 for 20% equity, which they agreed to. Since their pitch, Proper Good has experienced rapid growth, achieving $2 million in sales in the year following the show, securing an additional $3 million in funding, and getting their products into over 2,000 Walmart stores.
Proper Good Net Worth Shark Tank Update 2025
Christopher and Jennifer were looking for an investment of $400k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $4 million. Christopher and Jennifer successfully secured a deal with Mark for an investment of $400k for 20% equity in the company. The investment adjusted the company’s net worth to around $2 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Proper Good in 2025 is around $12 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Mark Cuban
$400,000 for 25% equity
$400,000 for 20% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Peter Jones
Out
N/A
N/A
Christopher and Jennifer Jane Backstory + Their Initial Pitch
Christopher and Jennifer Jane are siblings who love food and health. They noticed most quick meals were unhealthy, so they created Proper Good in 2020. Their meals are:
– Shelf-stable for 8 months (no refrigeration needed).
– Priced at $5.99 per meal (cheaper than takeout).
They started with direct-to-consumer sales, making $556,000 in their first year. By the time they pitched on Shark Tank, sales had doubled to $1 million. Their biggest challenge was high customer acquisition costs. They were losing $80,000 a month, but believed growth would fix this. They needed a shark’s help with marketing and scaling.
Queries + Shark’s Responses, and Final Deal
Daymond John didn’t feel enthusiastic about the soup itself, even though he thought the way it was presented and the concept were good. As a result, he chose not to invest.
Lori Greiner saw some possibilities in the product but believed it was too soon for her to put money into it. Therefore, she decided not to invest.
Kevin O’Leary was concerned about the company losing a lot of money and felt that their business plan wasn’t solid enough yet. Because of this, he also chose not to invest.
Peter Jones, who has experience in the food industry, was worried about how much it would cost to attract customers. As a result, he declined to invest as well.
Mark Cuban was the last investor remaining and saw potential in the product. However, he thought it needed some improvements in how it was marketed and wrapped. He offered $400,000 in exchange for a 25% share of the company.
Christopher and Jennifer, the entrepreneurs behind the soup, responded by asking for a 20% share instead, and Mark agreed to that counteroffer.
Proper Good meals are convenient, pre-made meals that you can buy in different ways. You can order them online through their website, or you can find them in over 2,000 Walmart stores. They also have new offerings, such as ready-made oatmeal. The cost of these meals begins at $5.99 each, and if you buy more at once, you can get discounts.
What Happened To The Proper Good After Shark Tank?
Since appearing on the show Shark Tank, Proper Good, a food brand, has achieved several impressive milestones. They have made over $2 million in sales, which means a lot of people are buying their products. They managed to raise $3.5 million from investors to help grow their business, which shows that people believe in their potential.
Proper Good is now sold in Walmart stores all across the country, making it more accessible to customers. Their social media presence has increased significantly, with over 26,000 followers on Instagram, which helps them connect with customers and promote their brand.
However, despite all this growth and success, they are not yet making a profit, meaning they are still spending more money than they’re earning. But the good news is that they are expanding quickly and building a strong foundation for future success.
Conclusion
The company Proper Good, which focuses on healthy food products, got a big boost when they made a deal on Shark Tank with Mark Cuban. Even though the company faced some early challenges and losses, they didn’t give up. Instead, they grew their business by starting to sell their products in stores and continuously coming up with new ideas to improve.
Their journey shows that even businesses that aren’t making money at first can become successful if they have the right support and resources, like the investment from Mark Cuban. Thanks to his partnership, Proper Good was able to reach a lot more customers.
Proper Good’s story highlights that healthy food can be quick to prepare, enjoyable to eat, and affordable for everyone.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
