The Yard Net Worth Shark Tank Update 2025 

Milkshakes are a favorite treat for many people. But traditional milkshake shops often offer small, simple shakes that lack fun or creativity. Some shops are predictable, while others serve giant sugary messes that don’t feel friendly or shareable. Many customers want a fun place to build their own shakes. They want a sweet treat that looks great in photos and tastes even better.

Logan and Chelsea Green saw this gap and created The Yard Milkshake Bar. Their idea was to give people control and creativity with their shakes. Instead of limiting options, they provided dozens of ice cream flavors, sauces, toppings, and extras. They transformed milkshakes into an experience. Every shake is tall, colorful, and carefully built. This concept attracted social media lovers and families who want more than just a quick fix.

On Shark Tank, the Greens pitched The Yard and walked away with an investment from Mark Cuban. The founder asked $400,000 for 10% equity.

The Yard Net Worth Shark Tank Update 2025 

Logan and Chelsea were looking for an investment of $400k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $4 million. Logan and Chelsea successfully secured a deal with Mark Cuban for an investment of $400k for 22% equity in new franchises. The investment adjusted the company’s net worth to around $1.82 million for the new franchise portion. After the show was aired, The Yard Milkshake Bar experienced a good boost in exposure. As per my rough estimate, the current net worth of The Yard Milkshake Bar is around $18 million.

Shark(s) name	$400,000 for 20% equity in new franchises$400,000 for 22% equity in new franchises	Counteroffer	Accepted?
Robert Herjavec	Out	N/A	Out
Lori Greiner	$400,000 for 12.5% equity in all stores	N/A	No
Kevin O’Leary	$400,000 for 15% equity in all stores	N/A	No
Daymond John	Out	N/A	Out
Mark Cuban	$400,000 for 25% equity in new franchises	$400,000 for 20% equity in new franchises $400,000 for 22% equity in new franchises	Yes

Logan and Chelsea Green Backstory + Their Initial Pitch

Logan and Chelsea Green both grew up in families that ran small businesses. Chelsea had a dessert background; she helped run a convenience store and later started an ice cream shop with her mom. Logan worked in electrical services and helped in the family business. Their first shop, Island Ice Cream, was a success. They loved the community and the joy of making desserts for people.

But they wanted to do something different, something more memorable. That idea became The Yard Milkshake Bar. They opened in 2017 and offered an extreme twist on milkshakes. Customers built their own shake by choosing flavors, sauces, and toppings, and the result was a tall, photogenic treat served in mason jars.

They tested flavors like cookies & cream, peanut butter chocolate, and red velvet, then let customers customize with brownies, cheesecake, Pop-Tarts, candies, even cotton candy.

When franchise demand grew, they knew it was time to pitch on Shark Tank. Their goal was clear. They needed money and mentorship to grow fast. On camera, Logan and Chelsea spoke calmly. They talked about the joy of their location and how locals and tourists loved the huge shakes.

They explained they sold franchises for $45,000 for a 10-year license, charged 6% royalties, and an additional 2% for marketing. Equipment, design help, and support were included. They laid out everything, costs, profits,and growth plans, with honesty and care.

Queries + Shark’s Responses, and Final Deal

During the pitch, each Shark asked important questions:

Kevin O’Leary asked about margins and profits. He was curious how much each shake cost to make. Logan shared that the cost of goods ranged from $4 to $9 while shakes sold for $14 to $50. Margins were around 25–28%. Kevin was impressed but nervous because the deal only covered future franchises, leaving existing stores out.

Lori Greiner asked why they wanted a partner and worried that giving equity only in future locations might be unfair. She offered $400,000 for 12.5% in the entire business, not just new stores.

Daymond John explained he already had business interests in the dessert space. He worried about conflict and bowed out.

Robert Herjavec questioned the proven model. He worried future franchisees might not match the sales of existing stores, making the offer risky. He decided he could not invest.

Mark Cuban asked why only future franchises. He believed investing in growing locations rather than previous stores made sense. He offered $400,000 for 25% of the new franchise equity. Logan and Chelsea asked him to lower it to 22%. He agreed, and they shook on the deal.

Product Availability

The Yard Milkshake Bar offers a wide range of build-your-own milkshakes. Customers can choose ice cream bases like chocolate, vanilla, strawberry, or more adventurous flavors like peanut butter or cotton candy. Then they can add toppings like brownies, cheesecake bites, candies, sauces, cookies, whipped cream, donuts, cereals, and sprinkles. Prices start at about $14 for smaller shakes and go up to around $50 for large deluxe versions like the “Shake Boss.”

They also sell edible cookie dough in glass jars, available online and in-store. There is branded merchandise, like t-shirts, stickers, and plush toys of their mascot “Unicow.” Their franchising model is detailed on their site, with information on investment range ($140,000–$315,000 total), license fees, royalties, and design support.

The Yard can be found in 29 to 31 locations as of mid‑2025. Stores operate in Alabama, Florida, Georgia, Arizona, Tennessee, Mississippi, Texas, Virginia, Washington, Ohio, Oregon, Utah, and more. They offer dine-in and take-out. Their cookie dough can be ordered online and shipped nationwide. They also launched signature coffee blends in collaboration with Haven Coffee.

What Happened To The Yard After Shark Tank?

When their episode aired in late 2019, The Yard already had strong local success. According to some reports, their four Alabama locations had already passed $6 million in lifetime sales. After Shark Tank, things accelerated. They did open franchises in Georgia and Virginia during the pandemic in 2020.

By mid‑2021, they had 15–16 stores. By mid‑2024, they reached 31 locations in 16 states, each averaging around $1.3 million in annual sales. Their annual revenue exceeds $3 million. They continued opening new shops: Jacksonville, Columbus, St. Petersburg, and even Charlotte in early 2024.

Their social media buzz remains strong. They feature user-submitted shake ideas and monthly specials like Easter-themed unicorn shakes. They have partnerships with local bakeries and major brands like Dr. Pepper and The Care Bears.

Though the deal with Mark Cuban appears not to have officially closed, their name isn’t listed under his investments, and they have grown on their own. They paused taking new franchise applications in 2022 but then reopened. Their business model has balanced corporate expansion with enthusiastic franchise support.

Conclusion

The Yard Milkshake Bar started as a fun idea from a husband-and-wife duo who love desserts. By giving customers control over flavor, size, and toppings, they turned milkshakes into a creative experience. On Shark Tank, they asked for $400,000 for a piece of their future franchise business. After a lively negotiation, they struck a deal with Mark Cuban,$400,000 for 22% of future franchise equity.

Since the show, The Yard has exploded. From a handful of Alabama shops in 2017 to over 30 locations across more than 16 states, they now pull in over $3 million annually. Their success comes from savvy franchising, viral social media appeal, and a loyal fan base. Cookie dough jars and branded merch add extra revenue streams. Though the formal investment from Mark Cuban remains unclear, the platform of Shark Tank helped propel them forward with momentum and visibility.

The Yard shows how creativity, hard work, and a splash of fun can grow a small dessert shop into a national brand. Their shakes bring joy and create memories, and for the Greens, it’s a sweet example of what can happen when passion meets opportunity.