In today’s world, eating healthy often feels like a luxury. People are always in a rush. Between work, family, and errands, most of us don’t have time to prepare fresh meals. Grabbing fast food or a packaged snack is often the easiest option. Unfortunately, those options are usually not very healthy. Fresh food takes effort. You need to plan, shop, chop, and cook. That’s why a lot of people end up eating unhealthy meals, just because they’re quick and convenient.
Jared Cannon noticed this problem and wanted to do something about it. As a professional chef, he loved making fresh, flavorful meals. But he also knew not everyone could eat like that every day. That’s what inspired him to create Simply Good Jars. His idea was to make healthy eating easy and accessible. These salads come in jars and are packed with flavor and nutrition. Best of all, you can grab one and eat it anywhere, anytime. It’s that simple.
Jared Cannon walked into the Shark Tank in Season 12, Episode 16. He came in with a big smile and a mission. He wanted to get help turning Simply Good Jars into a national brand. He asked the sharks for $500,000 in exchange for 7% of his company. Jared brought his colorful salad jars to show the sharks exactly what his product was all about. The jars were neatly packed, layered with fresh ingredients, and designed to stay crisp.
Simply Good Jars Net Worth Shark Tank Update 2025
Jared was looking for an investment of $500k in exchange for 7% equity in the company. At the time of the episode, he valued his company at $7.14 million. Jared successfully secured a deal with Mark and Lori for an investment of $500k for 10% equity in the company. The investment adjusted the company’s net worth to around $5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Simply Good Jars is around $16 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Daymond John | Out | N/A | N/A |
Lori Greiner and Mark Cuban | $500,000 for 10% equity | $500,000 for 8% equity | Yes |
Kevin O’Leary and Lori | $500,000 as a loan at 9.5% interest + 7% equity | N/A | No |
Robert Herjavec | Out | N/A | N/A |
Mark Cuban | $500,000 as a loan at 3% interest + 7% equity$500,000 for 7% equity | N/A | N/A |
Jared Cannon Backstory + Their Initial Pitch
Jared Cannon is a trained chef who worked in fine dining. He loved cooking. It was his passion. But over time, he noticed something troubling. A lot of people around him couldn’t access or afford the type of meals he made in restaurants. He realized that fresh, healthy food should not be limited to fancy places. It should be available to everyone, no matter how busy their day is.
That’s what sparked the idea for Simply Good Jars. He wanted to bring the taste and quality of chef-made meals to people who were always on the go. The idea was simple. Put full, delicious salads in jars. Keep them fresh. Make them easy to eat. And help people eat better without wasting time.
In the early days, Jared sold his jars through vending machines. He placed them in airports, hotels, and universities. He knew those places had lots of foot traffic and people looking for quick meals. Things were going well. But then COVID-19 hit. Almost all those places shut down. Jared’s business model collapsed overnight. Instead of giving up, he got creative.
He joined Cloud Kitchens and started listing his salads on food delivery apps. He also reached out to grocery stores and other partners to keep the business alive.
On Shark Tank, Jared gave a calm, clear, and confident pitch. He explained how the jars worked, how they were made, and how much they cost. He even brought samples for the sharks to try. He shared that each jar costs about $2.50 to $3.50 to make and sells for $9 to $11. Wholesale prices ranged from $5 to $6. He also told them he had done $475,000 in sales that year so far and expected to reach $750,000 by year-end.
Queries + Shark’s Responses, and Final Deal
Kevin O’Leary was the first shark to ask a serious question. He wanted to know how much money Jared had raised and what the company’s losses were. Jared explained that he had already raised over $2.5 million. But the company was not yet profitable. In fact, they were losing about $900,000 a year. That made Kevin nervous, but he was still interested. He offered Jared $500,000 as a loan with a 9.5% interest rate, along with 7% equity in the business.
Robert Herjavec was next to speak. He liked the product, but he was worried about the company’s losses. He said that while the jars looked great, it might be too soon to invest. He decided not to make an offer and stepped out.
Daymond John also liked the idea. He called it clever and unique. But he was concerned about the long-term profits. Jared had done well so far, but the path ahead was still risky. Daymond didn’t want to invest and also stepped out.
Lori Greiner then stepped in. She saw the potential in the product. She said it was smart, clean, and good for the environment. But she didn’t want to do it alone. She teamed up with Kevin and accepted his offer, which was $500,000 as a loan at 9.5% interest and 7% equity.
Then Mark Cuban jumped in. He liked the mission of the company and the energy Jared brought to the pitch. Mark didn’t like the idea of the loan, though. Instead, he offered $500,000 for 10% equity, no interest, no loan. It was a straight deal. Lori decided to switch and join Mark on this offer. Together, they offered Jared $500,000 for 10% of the company.
Jared thought about it for a moment. Then he accepted. He smiled, shook hands, and walked out with a deal.
Product Availability
Simply Good Jars are still available today, and the product has grown a lot since Shark Tank. Each jar is packed with layers of fresh ingredients. The jars are sealed in a way that keeps everything crisp. All you have to do is shake the jar and eat. It’s easy, quick, and healthy. What makes these jars special is the way they’re made and delivered.
The company focuses on being eco-friendly. When customers return a used jar, Simply Good Jars donates a meal to someone in need. The jars are also reused, which reduces waste.
You can buy the jars from the company’s official website. You can also find them in select grocery stores. They are available through delivery apps like GoPuff. That means you can order one and have it delivered to your door in minutes. In 2022, the company opened a packaging facility in Florida. This helped them make more jars and ship them to more places.
In early 2023, they even launched a new product called All Day Parfaits. These are sweet jars with dessert-style flavors. Options include Apple Crumble, Chocolate Peanut Butter, and Lemon Mango.
What Happened To The Simply Good Jars After Shark Tank?
Since their episode aired, Simply Good Jars has continued to grow. The partnership with Mark Cuban and Lori Greiner gave Jared the support he needed. The company is still in business. Their estimated revenue is over $4 million a year. That’s a big jump from where they were during their Shark Tank pitch.
The deal with GoPuff made a big difference. It allowed them to deliver jars quickly and keep the salads fresh. The company also started focusing more on grocery and convenience stores. That way, more people could grab a salad when they were out shopping or commuting.
Opening a packaging center in Florida helped with production. Now, they can make more jars and get them to stores faster. Jared has also been working on a patent to protect his packaging design. That will help keep the product unique and hard to copy.
So far, the company has stuck to its original mission: to make healthy eating simple and accessible. They’re still focused on reducing food waste and helping people in need.
Conclusion
Simply Good Jars started with a simple idea—make salads easier to eat. Jared Cannon saw that people wanted to eat better, but life made it hard. He turned that problem into a solution by putting fresh meals into reusable jars. When he stepped onto the Shark Tank stage, he didn’t have a perfect company. But he had passion, purpose, and a clever product.
He walked away with a deal from Mark Cuban and Lori Greiner. Since then, the company has grown stronger. They’ve launched new products, opened a new facility, and started working with delivery services and stores.
It wasn’t an easy journey, but Jared stayed focused. Today, Simply Good Jars is still serving fresh, healthy food to people across the country. And it all started with a chef who wanted to make a difference. That’s the heart of the Shark Tank dream—turning an idea into something real.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.