Finding healthy snacks that taste delicious can be a challenge. Many people want something sweet but without the guilt of processed sugar and artificial ingredients. Dates, a natural fruit packed with nutrients, have become a popular alternative. But while dates alone are tasty, Diana Jarrar took them to the next level with MagicDates—a line of chocolate-covered date bites in different flavors.
Diana appeared on Shark Tank Season 13, hoping to get an investment to grow her business. She asked for $150,000 for 10% equity in her company. At the time, MagicDates had made around $175,000 in sales, but most of it came from wholesale, not direct-to-consumer. The Sharks had mixed reactions—some loved the product, while others thought the market was too crowded.
In the end, Kevin O’Leary made a deal, but with a much higher stake than Diana wanted. He offered $150,000 for 33.3% equity, which she accepted after some negotiation. So, what happened after the show? Did MagicDates grow? Are they still in business today? Let’s dive into the full story.
MagicDates Net Worth Shark Tank Update 2025
Diana was looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $1.5 million. Diana successfully secured a deal with Kevin O’Leary for an investment of $150k for 33.3% equity in the company. The investment adjusted the company’s net worth to around $450k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of MagicDates is around $3 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
$150,000 for 33.3% equity
$150,000 for 20% equity
Yes
Lori Greiner
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Diana Jarrar Backstory + Their Initial Pitch
Diana Jarrar grew up in a Syrian household where dates were a staple. When she moved to Los Angeles, she missed the flavors of home and wanted to share them with others. She started MagicDates in 2018 as a way to blend her cultural heritage with a modern, healthy snack.
At first, Diana faced challenges. She had to figure out how to make the perfect chocolate-covered dates that stayed fresh and had the right texture. She also struggled with branding and getting stores to stock her product. But she didn’t give up. By 2021, MagicDates was on track to make $175,000 in sales, mostly through small retailers and markets.
When Diana walked into the Shark Tank, she brought samples for the Sharks to try. She explained how her snacks were different—no added sugar, gluten-free, and made with high-quality ingredients. She believed that with the right investment, she could expand into more stores and grow her online sales.
Her initial ask was $150,000 for 10% equity, valuing her company at $1.5 million. But the Sharks had doubts.
Queries + Shark’s Responses, and Final Deal
The Sharks tasted the dates and liked them, but they had concerns about the business.
Mark Cuban was the first to step back. He didn’t see anything unique about MagicDates compared to other date snacks on the market. He thought the brand needed more differentiation to stand out.
Robert Herjavec agreed. He liked the product but wasn’t impressed by the sales growth. He wanted to see more direct-to-consumer success before investing.
Daymond John simply wasn’t interested in the food industry. He said dates weren’t his area of expertise, so he passed.
Lori Greiner thought the healthy snack market was too competitive. She also suggested Diana might want to return to her career in human rights law instead of running a snack business.
That left Kevin O’Leary. Surprisingly, he made an offer—but with a big catch. He offered $150,000 for 33.3% equity, much higher than Diana’s original ask.
Diana tried to negotiate, asking for 20% instead, but Kevin refused. He believed the company needed his expertise to grow, and he wanted a bigger stake in return.
After some thought, Diana accepted the deal. She knew having a Shark on her side could help MagicDates reach more customers.
Product Availability
MagicDates are a tasty treat that comes in three different flavors: Dark Chocolate Sea Salt, Milk Chocolate Almond, and White Chocolate Coconut. Each piece is made with natural ingredients, has no added sugar, and is gluten-free, making them a healthier choice for a quick energy boost or a dessert that won’t make you feel guilty.
You can purchase MagicDates online from their official website or find them in stores like Whole Foods and other specialty markets in Los Angeles. The price varies based on the size of the pack, ranging from $8 to $30.
What Happened To The MagicDates After Shark Tank?
After a successful show, MagicDates, which is likely a brand that sells date-based snacks, has been growing. Thanks to the support from Kevin, who made a deal with the company, Diana, the owner, has been able to sell MagicDates products in more stores. While we don’t know the exact money they’re making, it’s clear that more people are learning about the brand.
In an interview with Forbes, Kevin shared his reasons for investing in MagicDates. He enjoys supporting women who run their own businesses. He believes that snacks made from dates are becoming more popular and healthier choices for people. He thinks that with a good plan, MagicDates has the potential to make $150 million in sales.
Currently, MagicDates is still operating, and Diana is working on getting the products into even more stores to attract more customers.
Conclusion
Diana Jarrar’s journey on Shark Tank was a mix of challenges and success. While most Sharks passed, Kevin O’Leary saw potential and made a deal. Since then, MagicDates has grown, with more retail presence and loyal customers.
The key takeaway? Even when things don’t go perfectly, persistence pays off. Diana’s passion for her product kept MagicDates alive, and with Kevin’s help, the brand has a bright future.
If you’re looking for a healthy, delicious snack, MagicDates might be worth a try. Who knows? Maybe one day, they’ll be as big as Kevin predicts!
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
