Children often squish their food in their hands and throw them onto the floor which creates a mess all around. Parents find it difficult to clean the places with the triplets or twins. Similarly, the entrepreneur, Lindsey Laurain pitched the ezpz toddler meal mats in season 7, episode 13 of Shark Tank.
She asked for $1 million in return for a 5% stake in her company. The meal mats are convenient and adjustable products necessary for toddlers. Will Lindsey become successful in making a deal with the sharks? Regarding the company’s update, read the shark tank blogs regularly.
Ezpz Net Worth 2024 Shark Tank Update
Lindsey was looking for an investment of $1 million in exchange for 5% equity in the company. At the time of the episode, she valued her company at $20 million. Lindsey was unsuccessful in securing a deal with the sharks. Despite this, her company continued to grow and reached $10 million in retail sales by 2017. As per my rough estimate, the current net worth of Ezpz in 2024 is around $10 million annually.
Shark(s)
Offer and Demand
Counteroffer
Accepted?
Robert Herjavec
Out
N/A
No
Lori Greiner
Out
N/A
No
Kevin O’Leary
Out
N/A
No
Barbara Corcoran
Out
N/A
No
Mark Cuban
In
N/A
No
Founders Backstory And Their Initial Pitch
Lindsey appeared on the shark tank and began her pitch with a video. The video encompassed her triplets while throwing the food on the floor. She elucidated the pros of the Ezpz toddler meal mats in a way that reduces the mess at mealtime. The mats are sucked to the floor so, the toddlers can eat without jumbling.
Ezpz toddler meal mats comprise 100% silicon suction plates with built-in placement for infants and toddlers. Likewise, the meal mats are reusable travel bags. Placement suction reduces the tipped bowls and plats and mostly fits the highchair trays such as space-saver modules. It also fosters self-feeding and advances fine motor techniques.
The meal mats are the Consumer Product Safety Improvement Act (CPSIA) licensed. Furthermore, the mats are endorsed by Bisphenol A (BPA), Polyvinyl Chloride (PVC), lead, and Phthalate-free substances. It serves as a dishwashing machine and stove-safe stuff.
Kickstarter campaign supported Lindsey to purchase the mass production appliances for long-term usage. For the first time, the tools were accessible in 2015 and then sold on Amazon site. At the same time, Lindsey is expecting to make a deal with any of the sharks. Therefore, she came into the shark tank and seek for $1 million in exchange for 5% equity.
The innovative idea of creating toddler meal mats helped her to reduce mess thus, transforming the sustainability in various dimensions. The momtrepreneur distributed the samples among the sharks. Robert and Lori complimented the product likewise, Barbara adores it too.
Queries, Shark’s Responses, And Final Deal
After pitching the Ezpz toddlers’ meal mats, three sharks appreciated the innovative products of Lindsey. Robert and Lori stated, “It’s cute” and were engrossed by the meal mats. Lindsey said the wholesale of the mats is $6 for $12.50 and it retails for $24.95. Comparably, Kevin wanted to know more about the sales. Lindsey postulated that she crossed 85k units at $1.2 million in retaliation. She also wants to boost the sales up to $30 million.
Correspondingly, Lindsey’s sales numbers were impressive because she made $140 in profits. The valuation of the Ezpz toddlers’ meal mats peaked in the last 5 years. Additionally, she was fortunate to meet German companies. The companies were interested in making an equitable investment with her. Therefore, they bought her products. Her products are accessible in Nordstrom and 200 exclusive shops.
Lindsey sells her products 500 per year, per boutique. After hearing the numbers, Kevin claimed that “he is equipped to eviscerate her”. Robert said Lindsey does not have any know-how data and she was over the map. So, he went out. Lori was also in tune with her copyright plan thus, she was out. Kevin reflected that the product was perilous. However, he prompted $1 million for a 5 % stake with uncertainty that he obtained 20% alternatively. The offer is only in the circumstance that Lindsey does make $10 million in a year.
Mark articulated he was not investing within a company and was out. Barbara had a firm belief in Lindsey and offered $1 million. But Lindsey said she will pay $250k a year, only if she reaches a target. Meanwhile, Kevin advised Lindsey with the legal follow-ups of the things. Even so, Lindsey said she will march on. Robert asks her if she is passing then why she is making a deal with the sharks.
What Happened to Ezpz Toddler’s Meal Mats After Shark Tank?
Despite hearing a big no from the sharks, the company is still in the business with an amazing strike rate performance. According to the Ezpz update, the company encountered legal disputes and challenges with the patent violation. The dilemma of the copyright lowered the growth of the company for three years. However, Lindsey coped with the major hurdles and secured some deals with companies including Target, Bed Bath and Beyond, Nordstrom, buybuyBaby, and Crate and Kids. Ezpz toddlers’ meal mats hit the target of $10 million in retail in 2017. In 2023, the valuation reached up to $10 million in annual income.
The products are available on the official websites of Ezpz Toddlers’ Meal Mats and Amazon. The collection comprised infants, kids, and toddlers. They are making meal prep Ezpz with new baby-led weaning food cutters, high chairs, dining tables, and travel. The products are available in different colors, shapes, and sizes.
Conclusion
Lindsey pitched Ezpz toddlers’ meal mats on the shark tank. She commenced with a video of her triplets and explained the product to the sharks. Meanwhile, she asked for $1 million in return for a 5% stake. After pitching the product, she shared impressive sales and retail.
The sharks were impressed with the numbers and wanted to make a deal with her. Kevin offered $1 million for a 5% stake only if Lindsey did make $10 million in a year while Barabara offered $1 million. But Lindsey said she will pay $250k a year, only if she reaches a target.
However, Lindsey was unsuccessful in making a deal with the sharks but her company is still in business. She made some deals with the companies and is expanding her business annually.
Hi! I’m Maleeha Alam, a content writer, English poet, and MPhil Linguistics Scholar. I love watching Shark Tank episodes because it helps me extract business-related ideas. The thrilling series of the Shark Tank fosters competent market analysis, presentation skills, and pitching.
