For many women of color, finding the right makeup can be a struggle. Most beauty brands focus on limited shades, often ignoring deeper skin tones and specific skincare concerns faced by people of color. This lack of inclusivity in the beauty industry has left many feeling overlooked and underserved. Myisha Fantroy and Alicia Scott, the founders of Range Beauty, decided to change that.
Their brand specializes in makeup and skincare products designed for women with darker skin tones, offering shades and formulas that major cosmetic companies often neglect.
When Myisha and Alicia walked into the Shark Tank in Season 13, they were determined to make an impact. They asked for $150,000 in exchange for 6% equity in their company. Their pitch highlighted their mission to create a more inclusive beauty industry, along with impressive sales numbers—$330,000 in revenue in 2020 and a successful launch in Target stores. The sharks were impressed, but not all were convinced.
Range Beauty Net Worth Shark Tank Update 2025
Myisha and Alicia were looking for an investment of $150k in exchange for 6% equity in the company. At the time of the episode, they valued their company at $2.5 million. Myisha and Alicia successfully secured a deal with Lori and Emma for an investment of $150k for 20% equity in the company. The investment adjusted the company’s net worth to around $750k. After the show was aired, Range Beauty experienced a good boost in exposure. As per my rough estimate, the current net worth of Range Beauty is around $3 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Emma Grede and Lori
$150,000 for 20% equity
$150,000 for 10% equity $150,000 for 20% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Myisha Fantroy and Alicia Scott Backstory + Their Initial Pitch
Myisha Fantroy and Alicia Scott created Range Beauty out of personal frustration. As women of color, they struggled to find makeup that matched their skin tones and addressed their skincare needs. Many mainstream brands either didn’t offer enough shades or used ingredients that irritated sensitive skin. Seeing this gap in the market, they decided to create a brand that catered specifically to women with darker complexions and reactive skin.
Their journey wasn’t easy. In the early stages, they faced challenges like securing funding, sourcing the right ingredients, and convincing retailers to take a chance on a new, independent brand. Despite these hurdles, they persisted, launching Range Beauty with a focus on high-quality, inclusive products. Their True Intentions Hydrating Foundation became a standout product, available in 21 shades designed for deeper skin tones.
During their Shark Tank pitch, Myisha and Alicia confidently presented their business model. They highlighted their $330,000 in sales, their successful Target partnership, and their mission to make beauty more inclusive. They asked for $150,000 for 6% equity, hoping to use the investment to expand their product line and reach more customers.
Queries + Shark’s Responses, and Final Deal
The sharks had several questions for Myisha and Alicia. Mark Cuban was the first to speak, admitting that he didn’t know much about the cosmetics industry. While he admired their passion, he didn’t see himself adding value to the business, so he stepped out of the deal.
Barbara Corcoran was next. She praised the founders for their dedication but felt unsure about how she could contribute. Since she didn’t have a strong background in beauty products, she decided to pass.
Kevin O’Leary, known for his tough negotiations, surprised everyone by being supportive. He acknowledged their impressive sales and mission but admitted that cosmetics weren’t his area of expertise. He gracefully bowed out, leaving just Lori Greiner and Emma Grede.
Lori and Emma, both experienced in the beauty and fashion industries, saw huge potential in Range Beauty. They discussed the opportunity together and decided to make a joint offer. Lori explained that having two sharks meant more resources and connections, but it also meant giving up more equity. They offered $150,000 for 20% of the company.
Myisha and Alicia hesitated at first, countering with a request for 15% equity instead. However, after some back-and-forth, they realized the value of having both Lori and Emma on their team. They accepted the deal, shaking hands on $150,000 for 20% equity.
Product Availability
Range Beauty’s products are designed for women with deeper skin tones and sensitive skin. Their True Intentions Hydrating Foundation is one of their best-selling products, available in 21 shades. The formula is lightweight, hydrating, and free from harsh chemicals, making it ideal for reactive skin.
In addition to foundation, the brand offers concealer, setting powder, and skincare products like moisturizers and serums. Each product is carefully formulated to address common skincare concerns faced by women of color, such as hyperpigmentation and dryness.
Customers can purchase Range Beauty products directly from their official website. The brand occasionally does pop-up events in retail stores but primarily operates online. Prices are affordable, with foundations starting at $25 and skincare products ranging from $15 to $40.
What Happened To The Range Beauty After Shark Tank?
Since appearing on Shark Tank, Range Beauty has continued to thrive. The exposure from the show led to an immediate boost in sales, with over 1,000 orders placed for their foundation sample kit shortly after the episode aired. The company has maintained a strong online presence, engaging with customers through social media and email marketing.
One of the biggest milestones for Range Beauty was being selected for Sephora’s 2023 Accelerate Brand Incubator Program. This program provides mentorship, funding, and retail opportunities, helping the brand reach a wider audience. While they are not yet available in Sephora stores, this partnership suggests future expansion into physical retail locations.
As of today, Range Beauty is still in business, focusing on growing its product line and increasing its retail presence. The founders remain committed to their mission of inclusivity, ensuring that women of color have access to high-quality makeup and skincare products made just for them.
Conclusion
Myisha Fantroy and Alicia Scott’s journey on Shark Tank was a success. Despite some sharks stepping away, they secured a deal with Lori Greiner and Emma Grede, gaining not just funding but also valuable industry expertise. Since their appearance, Range Beauty has continued to grow, earning recognition from major beauty retailers and expanding its customer base.
Their story is a testament to the power of perseverance and the importance of representation in the beauty industry. By addressing a long-ignored market, Range Beauty has carved out a unique space for itself, proving that inclusivity is not just a trend but a necessity. With strong partnerships and a clear vision, the future looks bright for this groundbreaking brand.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
