Potty training is one of the most challenging phases for parents. Some kids learn quickly, while others need extra motivation. Many parents struggle to find a fun and effective way to encourage their children to use the toilet independently. Traditional reward systems like stickers or candies often lose their appeal after a while. This is where Lil Advents comes in—a creative solution designed to make potty training exciting for kids and less stressful for parents.
The founders, Mindy and Brandon Wright, created Lil Advents after facing difficulties potty-training their daughter, Ruby. They developed an advent calendar-style reward system where kids earn small toys for successfully using the potty. This method keeps children engaged and makes the process feel like a fun game rather than a chore.
In Shark Tank Season 13, the Wrights pitched their business, asking for $300,000 in exchange for 15% equity. They shared impressive sales numbers, including $320,000 in year-to-date revenue, and revealed they had secured licensing deals with popular brands like Peppa Pig and My Little Pony. Despite their strong pitch, none of the Sharks made an offer. However, the company continued to grow after the show.
Lil Advents Net Worth Shark Tank Update 2025
Mindy and Brandon were looking for an investment of $300k in exchange for 15% equity in the company. At the time of the episode, they valued their company at $2 million. They did not secure a deal with any of the Sharks. After the show was aired, Lil Advents saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Lil Advents is around $3 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daymond John
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Mindy and Brandon Wright Backstory + Their Initial Pitch
Mindy and Brandon Wright are parents who understand the struggles of potty training firsthand. When their daughter, Ruby, resisted traditional potty-training methods, they brainstormed a way to make the process more exciting. They came up with the idea of an advent calendar filled with small toys, where each successful potty trip earns the child a surprise.
The Lil Advents Potty Time ADVENTures kit includes:
– A reusable advent calendar
– 24 small, collectible toys (with options for different difficulty levels)
– A progress tracker to celebrate milestones
The Wrights launched their business and quickly gained traction. Before appearing on Shark Tank, they had already achieved $320,000 in sales and secured licensing agreements with major brands like Hasbro (Peppa Pig, My Little Pony). Their product also won multiple awards, including the 2020 Product of the Year Award from Creative Child Magazine and a Gold Star from the National Parenting Product Awards.
During their pitch, they explained their retail expansion strategy and asked for $300,000 for 15% equity to help scale the business. However, despite their strong sales and industry recognition, the Sharks were not convinced.
Queries + Shark’s Responses, and Final Deal
Mark Cuban was the first to drop out. He admitted that his kids were past the potty-training stage, so he didn’t see himself as the right investor.
Daymond John didn’t fully understand the product’s appeal. He felt it was too niche and didn’t see enough growth potential.
Kevin O’Leary disliked their retail-focused business plan. He believed the costs of retail distribution would eat into profits and preferred a direct-to-consumer approach.
Lori Greiner, known for loving household products, surprisingly passed. She felt the product lacked mass-market appeal and wasn’t something every parent would buy.
Robert Herjavec, the last remaining Shark, sympathized with the struggles of potty training but ultimately decided against investing. He wasn’t confident enough in the business model to make an offer.
Despite leaving without a deal, the Wrights remained determined to grow Lil Advents on their own.
The Sharks decided not to choose a deal with a potty training product for a few key reasons. They thought that not all parents would be interested in this type of product. Some might choose easier reward methods for potty training. One of the Sharks, Kevin O’Leary, worried that selling the product in stores would be costly. This could mean less money made from each sale.
The market for baby products has a lot of competitors, and they were unsure if this specific product could be popular over time.
The product featured popular characters like Peppa Pig and My Little Pony, which is a good thing, but the fees to use these characters can be high and might reduce profits. Even with these challenges, the creators of the product, the Wrights, still believed in what they were making and decided to keep working on it.
Product Availability
After Shark Tank, Lil Advents expanded its reach. The product is now available through Amazon, Walmart, and Specialty baby retailers
The company offers different versions of the Potty Time ADVENTures kit, including licensed character editions. Prices range from $24.99 to $34.99, depending on the design.
Parents love the product for its engaging approach to potty training. The small toys keep kids excited, and the reusable calendar makes it a long-term solution.
What Happened To The Lil Advents After Shark Tank?
Lil Advents is a company that sells baby products, and even though they didn’t get a deal on Shark Tank, they are still doing well today. They are selling a lot of products through major platforms like Amazon and Walmart. The company has added more popular characters to their product lineup, such as Peppa Pig and My Little Pony, which attract more customers.
They have a growing following on social media, with over 53,000 followers on TikTok and nearly 5,000 on Instagram, helping them reach and engage with parents.Many parents are leaving positive reviews about their products, indicating that customers are happy with what they’re buying.
Additionally, the company’s founder, Mindy Wright, shares helpful potty training tips on their website, providing extra support for parents who are going through that experience. While Lil Advents may not be a widely known brand, they have successfully found a specific market for themselves in baby products.
Conclusion
Lil Advents entered Shark Tank Season 13 with a unique solution for potty training. Despite strong sales and licensing deals, the Sharks didn’t invest, citing concerns about market appeal and retail challenges.
However, the Wrights didn’t give up. They continued growing their business, securing partnerships with major retailers and expanding their product line. Today, Lil Advents remains a popular choice for parents looking for a fun, reward-based potty-training system.
While they didn’t get a Shark Tank deal, their persistence proves that a great product can succeed even without celebrity investors. For parents struggling with potty training, Lil Advents offers a creative and effective solution.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
