Brass Roots Net Worth Shark Tank Update 2025

Heart disease is a major health issue worldwide, and many people have difficulty finding healthy snacks that can help improve heart health. Often, these nutritious foods are either expensive, hard to find, or not very tasty. This challenge became personal for Aaron Gailmor when his father had a heart attack in 2019. 

In his search for heart-friendly foods to help his father recover, Aaron came across Sacha Inchi seeds, which are highly nutritious, providing protein, fiber, and good fats. Recognizing their potential, he decided to create tasty snacks from these seeds. This led to the development of Brass Roots, a brand that offers roasted seeds, seed butter, and crunchy puff snacks in different flavors.

Aaron appeared on Shark Tank Season 14, seeking $400,000 for a 7% stake in his company to help grow distribution and raise awareness of his products. While he was passionate and his snacks were healthy, the Sharks expressed concerns about whether the business could be profitable and how to educate consumers about the products. 

Brass Roots Net Worth Shark Tank Update 2025

Aaron was looking for an investment of $400k in exchange for 7% equity in the company. At the time of the episode, he valued his company at $5.7 million. Aaron did not secure a deal with any of the Sharks. After the show was aired, Brass Roots experienced a good boost in exposure. As per my rough estimate, the current net worth of Brass Roots in 2025 is around $5.7 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Aaron Gailmor Backstory + Their Initial Pitch 

Aaron Gailmor started Brass Roots after experiencing a personal event that motivated him—his father’s heart attack. This experience made him realize the importance of healthy snacks, especially for people who are busy or need convenient options. Wanting to do something about it, Aaron relocated to New Orleans and became inspired by the city’s lively culture and music.

He began experimenting with Sacha Inchi seeds, which are nutritious seeds grown in Thailand and Laos. These seeds are rich in protein and serve as a healthy, nut-free alternative for snacks. Aaron had prior experience in the food industry, having worked as an investment banker and co-founding a company called Super Eats, which sold kale chips.

After that venture failed, he found an opportunity with Sacha Inchi Seeds and decided to rebrand his business as Brass Roots, focusing on creating accessible healthy snacks.

To support his mission, Brass Roots partnered with the Mercy Foundation, which helps schools in the communities where the seeds are sourced. Aaron made a memorable appearance on Shark Tank, where he showcased his snacks, including roasted seeds and various flavored Crunch Puffs, highlighting their healthy attributes like being peanut-free and keto-friendly.

He sought $400,000 for a 7% stake in his company, valuing Brass Roots at $5.7 million. Aaron shared impressive sales growth—from $35,000 in 2019 to $500,000 in 2021—with expectations of reaching $1.5 million in 2022. However, he also faced challenges, admitting the company was still losing money at a rate of $20,000 to $30,000 each month, with only $100,000 left to keep the business running.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary: He was the first to back out, stating that he won’t invest in a business that is losing money. He indicated that Aaron was spending too much too quickly and needed a better financial plan.

Mark Cuban: He recognized the product’s health benefits but expressed concern about the costs of educating consumers. He pointed out that selling a product for $18 that only costs $5 is not a viable long-term strategy and chose not to invest.

Daymond John: He appreciated Aaron’s efforts within the community but stated that the business felt more like a charitable endeavor rather than a profit-driven one. Daymond believed that Aaron needed to have better control over finances before attracting any investors.

Lori Greiner: She found the product interesting but thought it had a very specific market (niche) and admitted she didn’t have enough knowledge about the key ingredient, Sacha Inchi seeds, to feel confident in investing.

Daniel Lubetzky: As a guest investor, he admired the potential social impact of the business but concluded that it wasn’t ready for investment as the financial risks were too high.

In the end, none of the sharks offered a deal. 

What Went Wrong With Brass Roots On Shark Tank?

Brass Roots, a company pitching to investors known as the Sharks, did not get a deal for several key reasons. The company was losing a significant amount of money each month, around $20,000 to $30,000, which made the investors wary about its financial health. They sold a product that costs $5 to make for $18. This made it hard for them to make enough profit, as their profit margins were too low.

The product they offered, Sacha Inchi seeds, was not well-known to consumers. This meant they would need to spend a lot of money on marketing to educate people about it and attract buyers. The Sharks were not confident that the business could grow and succeed without continuing to lose money.

While Aaron, the person pitching the business, shared a compelling emotional story and mission that resonated with the Sharks, the financial risks associated with the business were simply too high for them to invest.

Product Availability

Brass Roots is a brand that offers a variety of healthy snacks made from Sacha Inchi seeds, which are known for being nutritious. Their products are free from common allergens, meaning they do not contain peanuts or tree nuts. They cater to various dietary preferences, being suitable for those following a keto, paleo, or vegan diet. 

You can find their snacks in over 750 grocery stores, including well-known chains like Whole Foods, Sprouts, and Wegmans. They are also available for purchase online on platforms like Amazon and their own website. The cost of their products ranges from $5 to $18 per bag, depending on the type of snack and where you buy it.

What Happened To The Brass Roots After Shark Tank?

Brass Roots is a company that aims to help people eat healthier while also supporting farming communities. They appeared on Shark Tank. Even though they didn’t receive an investment from the Sharks during the show, Brass Roots saw a remarkable increase in their business afterward.

After their appearance on Shark Tank, Brass Roots received over 10,000 orders from customers who learned about them on the show. They gained significant media attention, being featured in publications like Forbes, Women’s Health, and ABC News, which helped raise awareness of their products.

The company expanded its presence to more than 750 retail stores, including well-known grocery chains like Whole Foods. They introduced a new snack product called the Sacha Inchi Bar, expanding their product line to attract more customers.

By today, Brass Roots reached $2 million in annual revenue, which indicates strong sales. The company’s total worth is estimated at $5.7 million, showing that it has built significant value since its Shark Tank appearance. Brass Roots is still operating and focusing on growing its retail partnerships and developing new products. The founders of the company are committed to their mission of providing nutritious snacks that are friendly to those with food allergies.

Conclusion 

Brass Roots is a company that appeared on the Shark Tank to share its mission of helping people eat healthier while also supporting local farmers. Even though the founder, Aaron Gailmor, didn’t convince the sharks to give him money, being on the show helped the company gain a lot of attention. This increased their sales and led to new partnerships with stores.

Now, Brass Roots is doing really well, with their products available in big retail stores and earning around $2 million. 

The sharks were worried about whether the company was making enough profit, but Brass Roots showed that with a strong commitment and hard work, they could be successful. For people looking for snacks that are both healthy and safe for those with allergies, Brass Roots is a great option.