Pili Hunter Net Worth Shark Tank Update 2025 

Many people struggle to find snacks that are both healthy and tasty. Lots of so‑called “health foods” turn out bland. Or they contain hidden sugars and carbs. For people on keto or paleo diets, this is a real problem. They want high‑fat, low‑carb options without sacrificing flavor. This is where entrepreneurs come in. They search for real, natural foods that fit lifestyle needs. They want snacks people will love and that support their well‑being.

In Season 11 of Shark Tank, we met Jason Thomas. He’s the founder of Pili Hunters. His mission was simple: bring a new, delicious nut from the Philippines to the U.S. market. These nuts are not just tasty, they’re packed with good fats and almost no carbs. That makes them perfect for keto and paleo. It’s a classic problem‑meets‑solution story.

In his pitch, Jason asked the Sharks for money and expertise to grow his brand. Let’s see what happened and how Pili Hunters has grown since then.

Pili Hunter Net Worth Shark Tank Update 2025 

Jason was looking for an investment of $325k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $3.25 million. Jason did not secure a deal with any of the Sharks. The company’s net worth stayed around $3.25 million based on its valuation. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Pili Hunters is around $5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Jason Thomas Backstory and Initial Pitch

Jason Thomas has a rich backstory. He worked as a mountain guide, archaeologist’s helper, glaciologist’s field hand, commercial fisherman, kite‑surfing instructor, and rock‑climbing bum. He’s a true adventurer at heart. During one of his kite‑surf trips in the Philippines around 2013‑14, he discovered pili nuts. The flavor struck him as buttery and rich.

More than taste, he learned the nuts were sprouted, sustainable, and drought‑resistant. They were grown by hand in wild groves. He saw a snack that fit healthy lifestyles: keto, vegan, paleo.

He brought back 10–15 pounds of nuts and started selling them from his pickup truck. He visited natural food stores up and down the West Coast. It was humble beginnings. Yet they showed promise. Sales grew. By 2019, cleanup counts: $2.5 million in lifetime sales, and $1.3 million in 2020 alone,

On Shark Tank, Jason pitched Pili Hunters. He asked for $325,000 for 10 percent equity. He explained the nuts’ health benefits. He described their place in keto, paleo, and vegan diets. He explained how he sourced wild nuts, sprouted them, and had them packaged. He showed samples. The Sharks loved the taste. But they had concerns.

Was the supply reliable? Could the business scale? They worried about cost, inventory, and lack of focus. Jason had 14 products and $400k in inventory. Despite interest, no deal was made at that moment. However, they urged him to refine his focus.

Queries, Sharks’ Responses, and Final Deal

Daniel Lubetzky (guest Shark, founder of KIND) asked first. He worried about sourcing. “Can you guarantee a steady supply?” he asked. Jason explained he worked directly with Filipino farmers and had long‑term relationships. He assured them the supply came from wild, sustainable harvests. Daniel remained uneasy. He felt scaling would require plantations, not wild stands. He exited.

Lori Greiner then spoke. She praised the taste and packaging. But she said, gently, that the business wasn’t right for her. She was out,

Kevin O’Leary pressed on valuation. He said Jason valued the company at $3.25 million for a $325k ask. He asked, “How fast can you grow? Where’s the growth?” Jason shared he had $1.3 million in sales in 2020 and $2.5 million overall. Kevin thought growth was too slow. He didn’t see the return he wanted. He chose not to invest,

Robert Herjavec spoke next. He loved the nuts’ taste. But he asked why Jason had so many products. Why not pick one and double down? Jason admitted he was exploring. Robert suggested focusing on and growing one product first. He passed.

Mark Cuban admired Jason’s entrepreneurial spirit. But he was clear. He had no one to send in to help build the brand. He believed Jason needed a full team. He offered no deal.

In the end, no Sharks made a counteroffer. Jason did not secure a deal. 

What Went Wrong with Pili Hunters on Shark Tank?

One main issue was supply. Scaling wild‑harvested nuts posed risks. Daniel spoke clearly. Without plantations, growth seemed questionable.

Another big problem was product scatter. Jason had 14 different items in inventory worth $400k.. That diluted focus created risk. Sharks advise keeping it simple. Kevin questioned the valuation. He worried the price didn’t match growth. He saw it as overvalued.

Mark said infrastructure was lacking. No team meant that even with investment, growth would stall. These concerns, while valid, didn’t reflect the product’s quality. The Sharks loved the taste. But they had business fears. Jason took that feedback to heart.

Product Availability

The pili nut is naturally rich in fat, low in carbs, and sustainably wild‑harvested. It’s sprouted, too, which increases nutrient availability. Jason offers multiple flavors: plain, spicy labuyo chili, rosemary & olive oil, raw cacao, pink Himalayan salt, and avocado‑oil fried. They also sell butters, keto chocolate bars, fermented chili sauce, raw honey, merch, and even a tree‑planting program.

Today, customers can buy from the Pili Hunters website. They also offer a “subscribe & save” model and frequent bundle deals. The company ships at no extra cost for orders over US$55. Pricing varies: around $5.99 for a 5‑oz bag, $19 for a 5‑oz bag, $52 for a 1‑lb bag in avocado‑oil flavor. Products are also available on Amazon and in select retail stores, possibly including some Walmart locations.

What Happened to the Pili Hunters After Shark Tank?

After the show, Pili Hunters used its exposure well. Website views, sales, and social media buzz spiked. Jason focused on influencers in keto and paleo communities. People like Thomas DeLauer and Maria Emmerich helped spread the word. They leaned into the brand identity: “world’s healthiest nut.”

Sales grew quickly. By 2021, revenue hit $4 million. By 2022, estimates ranged between $5 million and $6 million. In mid‑2023, Jason simplified the line. He dropped extras and focused on core items, mainly nuts. By 2025, their annual revenue hovered around $4 million again, with net worth between $4.2 million $6 million depending on sources.

The company remains small and independent. It employs 2–10 people and is headquartered in Bend, Oregon. Jason is still CEO and brand face. The relationship with farmers remains personal. They even turned down a partnership over sustainability,

Conclusion

Pili Hunters had a compelling run on Shark Tank. Jason found a unique and delicious product. He asked for $325,000 for 10 percent of his company. Despite no deal, he left with a spotlight. The Sharks loved the taste. Still, they feared supply issues, over‑diversification, and valuation. That feedback guided Jason forward.

Post‑show results are impressive. By 2025, revenue rose to $4–6 million. The brand carved out a niche in keto and paleo communities. Jason reduced product lines and kept the focus tight. He also built relationships with influencers and customers. The company is still going strong. It’s independent and sustainable. The nut continues to fuel both health and entrepreneurship.

Jason’s story shows that you don’t need a Shark deal to succeed. With passion, smart feedback, and hard work, Pili Hunters has grown into a thriving business. It’s a lesson in perseverance. And in trusting your vision.