Touch Up Cup net worth Shark Tank Update 2025

Anyone who has ever done even a small paint job at home knows how frustrating leftover paint can be. You open a large can for just a few touch-ups. Then you store it away. But when you come back to it months later, the paint is dried up, messy, and unusable. This problem becomes even more annoying when you have to buy a whole new can just to fix a few small scuff marks.

The common struggle with dried paint, wasted time, and unnecessary expenses is something many homeowners face.

This problem led to a smart and simple solution. Father and son duo Jason and Carson Grill came up with a product that changes the way leftover paint is stored. They invented the Touch Up Cup, a sealable container designed to keep paint fresh for years. Their solution wasn’t just about fixing one problem. It was about making the painting process easier, more efficient, and more affordable for everyone. 

Their story and pitch were featured on Shark Tank Season 12. They came to the show asking for $150,000 in exchange for 10% equity in their business. The episode was filled with thoughtful questions, surprising turns, and an exciting final deal.

Touch Up Cup net worth Shark Tank Update 2025

Jason and Carson were looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1.5 million. Jason and Carson successfully secured a deal with Blake Mycoskie for an investment of $200k for 25% equity in the company. The investment adjusted the company’s net worth to around $800k. After the show was aired, Touch Up Cup saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Touch Up Cup is around $8 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Blake Mycoskie	1# $200,000 for 25% equity 2# $150,000 for 17.5% equity	1# $200,000 for 25% equity 2# $200,000 for 17.5% equity3# $200,000 for 20% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	$150,000 for 20% equity	N/A	No
Mark Cuban	Out	N/A	N/A

Jason and Carson Grill Backstory + Their Initial Pitch 

The story of Touch Up Cup begins in the Grill household, where 15-year-old Carson and his dad Jason, were constantly touching up paint around their home. They ran into the same issue many people face—their leftover paint dried out before they needed it again. That’s when Carson, a high school student with a creative mind, had the idea to invent a better way to store paint.

Jason, who already had some experience in business, supported his son’s idea, and together they created the Touch Up Cup.

The early development phase was not easy. They had to find the right materials, test their product, and deal with production costs. Still, their passion and drive helped them push forward. When they walked into the Shark Tank, they were well-prepared and confident.

During their pitch, they introduced the Touch Up Cup to the Sharks. They explained how it was specially designed to be airtight, allowing paint to stay fresh for up to 10 years. Carson did most of the talking, impressing everyone with his confidence and clear understanding of the business. He explained that the cup was reusable and made it easier to shake and mix the paint when it was time to use it again.

They also shared their sales figures, which added more credibility to their pitch. In the past two years, they had already made $220,000 in sales. In 2020 alone, they had earned $70,000 so far and expected to end the year at $400,000. The cost to produce one cup was $0.90, and it wholesales for $1.89. Their 3-pack cost $1.99 to produce and wholesale for $4.25.

On top of that, they were already in over 4,000 retail stores. All these details made it clear that Carson and Jason weren’t just dreamers—they had a working business with real potential.

Queries + Shark’s Responses, and Final Deal

The Sharks had many questions, starting with Kevin O’Leary. He wanted to know about their roles in the company. Carson shared that he was still a student, and Jason had a full-time job. Kevin didn’t feel comfortable investing in a company without full-time founders. So, he decided not to make an offer.

Lori Greiner was next to speak. While she admired Carson’s energy and the concept behind the product, she felt that it wasn’t the right fit for her investment style. She politely dropped out.

Mark Cuban also chose not to invest. He liked the entrepreneurial spirit and the product’s practicality, but he didn’t see it aligning with his own investment strategy. He passed on the opportunity.

Daymond John was more interested. He recognized the potential in the product and was impressed with Carson. He first offered $200,000 for 17.5% equity. But as the discussion continued, he realized that the company would need someone to run it full-time. Considering Carson’s school and Jason’s job, Daymond revised his offer to $150,000 for 20% equity.

Guest shark Blake Mycoskie, the founder of TOMS Shoes, was truly excited about the product and the story behind it. He offered $200,000 for 25% equity. After some discussion between Carson, Jason, and the Sharks, the father-son team decided to accept Blake’s offer. They felt that his experience in retail and passion for meaningful business made him the perfect partner.

Product Availability

The Touch Up Cup is a simple yet effective product that solves a common problem. Its airtight, reusable design helps store leftover paint for up to 10 years. This not only saves money but also reduces waste. Over time, the company expanded its offerings to include other painting tools like roller cleaners, paintbrushes, and more.

The products are available online through their official website and also on platforms like Amazon. Offline, they are stocked in big retailers like Lowe’s and Walmart. This wide availability makes it easy for anyone to find and use Touch Up Cup products. The pricing is also reasonable, making it affordable for regular homeowners and DIYers. Their 3-pack offers good value, especially compared to the cost of replacing dried-out paint.

What Happened To The Touch Up Cup After Shark Tank?

After the episode aired, Touch Up Cup saw a boost in sales. They made about $50,000 shortly after the show. But that was just the beginning. With Blake’s help, they scaled their operations and expanded their product line. The brand started generating about $2 million in annual revenue, a huge jump from where they were during the pitch.

Blake used his retail knowledge and connections to get the product into more stores. He also helped with branding, packaging, and marketing. As of today, Touch Up Cup is still in business and doing well. Their presence in major retailers like Walmart and Lowe’s shows that the product has lasting appeal. They continue to innovate and grow, all while staying true to their original mission—making painting easier for everyone.

Their official website remains active and updated, offering detailed information about all their products. It’s clear that the company has found its place in the market and continues to thrive.

Conclusion 

Touch Up Cup started with a small but real problem. Leftover paint often goes to waste because traditional storage methods just don’t work. Father and son team Jason and Carson Grill created a solution that is smart, simple, and incredibly useful. Their appearance on Shark Tank Season 12 helped them gain not only investment but also valuable exposure.

They walked into the Tank asking for $150,000 in exchange for 10% equity. After a round of questions and negotiations, they accepted an offer from guest shark Blake Mycoskie for $200,000 in return for 25% equity. Since then, the company has grown significantly. They now make around $2 million in annual revenue and sell in major retail chains like Lowe’s and Walmart.

Touch Up Cup is a great example of how a simple idea, when backed with passion and smart strategy, can turn into a successful business. The journey of Carson and Jason shows that innovation doesn’t have to be complex—it just has to solve a real problem.