Everyone wants a close shave without irritation. Yet many suffer razor burns, bumps, and cuts from modern multi-blade disposable razors. They promise convenience but can harm the skin. The blades tug at hair, press deeper with each stroke, and cause discomfort. For many, shaving is a chore that leaves skin angry and unhappy.
Seeing this problem, entrepreneurs Patrick and Jennifer Coddou decided to bring back a classic solution. They believed a single-edge straight razor could give a cleaner shave without all the fuss. They created Supply Razor, a modern take on a traditional shaving tool. It offers a smooth glide, less friction, and less irritation on the skin. Rather than layering more blades, they opted for simplicity and elegance.
On Shark Tank Season 11, they pitched their vision. They wanted $300,000 in exchange for 10% of their company. The Sharks saw promise. They witnessed a real problem and a clear, elegant solution. But would they sign on? Let’s dive in and see how the pitch went and what Supply Razor’s journey has been since then.
Supply Net Worth Shark Tank Update 2025
Patrick was looking for an investment of $300k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $3 million. Patrick successfully secured a deal with Robert for an investment of $300k for 15% equity in the company. The investment adjusted the company’s net worth to around $2 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Supply Razor is around $20 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daniel Lubetzky
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
$300,000 for 5% equity + $1.50/ unit royalty in perpetuity
N/A
No
Robert Herjavec
$300,000 for 15% equity
N/A
Yes
Mark Cuban
Out
N/A
N/A
Patrick and Jennifer Backstory + Their Initial Pitch
Patrick and Jennifer did not come from glamorous business backgrounds. Patrick had worked as an engineer at Lockheed Martin. Jennifer taught math in a local school. In 2015, they began Supply从 their home in the spare bedroom. They used Kickstarter to raise $78,278. That funded their first razor prototypes. A later campaign raised $256,092 for Supply 2.0, their refined stainless steel single-edge razor.
They fulfilled orders themselves. They packed parcels in the laundry rooms. Their home garage was the warehouse. In 2018, they hired help. That made production smoother. Still, every order felt personal. They added new products like shaving creams, brushes, and aftershaves.
By 2019, they looked ready for the next step. They found a bigger office. They sought mentorship and growth via Shark Tank. On screen, they showed off their product and shared their story. They explained the pain caused by multi-blade razors. They demonstrated the smooth shave from their single-edge model. They showed revenue numbers: $1 million in 2018, and $2.5 million projected in 2019.
They requested $300,000 for 10% equity to scale their reach and infrastructure. They wanted help with marketing and expanding their product line.
Queries + Sharks’ Responses, and Final Deal
Each Shark asked pointed questions.
Lori Greiner exited first. She said she didn’t personally relate to straight razors. She didn’t feel like she could add value. So she bowed out.
Daniel Lubetzky asked how she could help. He said he didn’t know much about shaving products. So he stepped away.
Mark Cuban said he loved his modern multi-blade razor too much. He admitted he couldn’t see himself switching. He passed.
Kevin O’Leary was next. He praised their story and sales. He offered $300,000 but for only 5% stake,plus a $1.50 royalty on every unit sold. He wanted long-term returns.
Robert Herjavec thought royalties were harmful to growth. He offered $300,000 for 15% equity, no royalties. He loved their story and believed in the direct-to-consumer model.
Patrick and Jennifer discussed. They appreciated Kevin but didn’t want ongoing royalties. They valued long-term support over short-term cash. Robert’s deal gave equity and no royalty drain. They accepted Robert’s offer.
Product Availability
Supply Razor products are available directly from their website. They also appear in barber shops, gift stores, and specialty shops worldwide. Their offering includes:
Single Edge SE razor ($59–$79), with magazine blade changing
Subscription plans and a quiz to help match products to skin types
They also offer the Supply Guarantee: 100-day returns, even if used. Their products come with a lifetime warranty and replacement blade subscriptions to reduce waste.
Pricing is higher than disposables. But the long-term cost per shave is lower. They emphasize sustainability, quality, and an elevated shaving ritual.
What Happened to the Supply After Shark Tank?
After their TV debut, supply skyrocketed. Their best month on record came in January 2020, with $1 million in sales. By mid-2021, they reached $12 million in annual revenue.
In October 2021, they launched another Kickstarter. This funded new razor versions (SE and Pro) with aerospace-grade engineering. They raised $203,833 from 2,000+ backers.
In September 2022, Supply was acquired by Foundry Brands, a Dallas-based company specializing in lifestyle brands. Foundry retained the entire team. They plan to expand distribution into big-box stores like Target, Walmart, and Nordstrom.
Today, annual sales are estimated at around $15 million (as of mid-2023). Their net worth hovers near $20 million, built on lean growth, equity financing, and retention of margins (up to 75%).
Despite the acquisition, Supply remains strong in the men’s grooming market. They’re adding new products and expanding retail reach, while keeping core values intact.
Supply Razor’s journey is a case study in passion meeting opportunity. Patrick and Jennifer saw a real problem. They built a high-quality solution in their garage. They launched via Kickstarter. They grew steadily. Then they told their story on Shark Tank and walked away with a deal from Robert Herjavec. They valued support over cash flow locked in royalties.
Their post-show growth was rapid. Milestones include $12 million in annual revenue, multiple successful crowdfunding campaigns, and acquisition by Foundry Brands, all without losing control of their brand vision. They scaled thoughtfully, making sure quality and customer experience stayed strong.
Their story reminds us that perseverance, smart decisions, and vision matter more than flashy deals. Success on TV can open doors, but real growth comes from hard work, lean operations, and staying true to your purpose. Supply Razor stands as proof that meaningful problems can be solved with elegant solutions, one smooth shave at a time.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
