Rule Breaker Snacks Net Worth Shark Tank Update 2025

Most people love cookies. They’re sweet, soft, and comforting. But here’s the truth—most cookies are packed with sugar, dairy, and unhealthy stuff. People try to eat clean, but still want treats that feel good to eat. Parents worry about giving kids too much sugar. Adults look for snacks that don’t ruin their diets. But it’s hard to find a cookie that tastes good and is also healthy.

That’s exactly the problem Nancy Kalish wanted to solve. She wanted to make cookies that don’t just taste good but are actually good for you. And that’s how Rule Breaker Snacks was born. Her snacks are soft-baked cookies made with chickpeas. Yes—chickpeas! They’re vegan, gluten-free, and don’t have nuts, eggs, or dairy.

Nancy brought this idea to Shark Tank in Season 12, Episode 12. She was hoping the Sharks would bite into her healthy cookie dream. Let’s find out what happened when she walked into the tank.

Rule Breaker Snacks Net Worth Shark Tank Update 2025

Nancy was looking for an investment of $400k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $4 million. Nancy did not get a deal from any of the Sharks. Since no investment was made, the company’s net worth stayed around $4 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Rule Breaker Snacks is around $3.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Nancy Kalish Backstory + Their Initial Pitch 

Nancy Kalish wasn’t always a food entrepreneur. She started her career as a journalist. For years, she wrote about health and wellness. She spoke with top doctors and nutrition experts. From those conversations, she learned a lot about what people should and shouldn’t eat. Over time, one thing became clear to her: people love sweets, but most treats are full of junk.

So Nancy had an idea. What if she could make cookies that didn’t have all the bad stuff? What if people could eat snacks that felt indulgent but were secretly healthy? That’s how she came up with Rule Breaker Snacks. Her cookies look and taste like the real deal, but they’re made with chickpeas as the main ingredient.

But it wasn’t easy. Nancy put $1.7 million of her own money into the business. She took on more than $2 million in debt just to make her dream work. She kept pushing forward, believing in her product.

On Shark Tank, she asked for $400,000 in exchange for 10% of the company. She explained the idea behind the cookies and talked about her journey. She told the Sharks about the early success she had in stores like Walmart. She had already sold 70,000 units in Walmart alone. The cookies were priced at $1.99 to $2.99 each. Her cost to make one was 53 cents. She sold them to stores for $1.05.

Her numbers sounded promising. She had made $1.3 million in total sales so far. But the company wasn’t profitable yet. Nancy said she needed to hit $1.7 million in yearly sales to break even. She also revealed the debt and personal investment she had made. That made the Sharks pause.

Queries + Shark’s Responses, and Final Deal

Mark Cuban was the first to raise a concern. He looked at the $2 million in debt and shook his head. He said that the business was just too risky. He admired Nancy’s drive but didn’t feel comfortable with the debt load. So he was out.

Daymond John tried a sample of the cookie. He said he didn’t like the taste. For him, the product had to taste amazing first. Even if it was healthy, the taste had to win people over. Since he didn’t love it, he decided not to invest and dropped out.

Lori Greiner said she liked the cookie. But she had concerns about the return on her investment. She didn’t believe she would get her money back. Even though she appreciated Nancy’s passion, she also dropped out.

Kevin O’Leary listened carefully. He looked at the cost numbers, the retail price, and the debt. He said it was just too risky for him, too. He didn’t think the company could grow fast enough to handle its debt and make a profit. So he passed as well.

Barbara Corcoran also had doubts. She thought Nancy was doing too much, too fast. With high debt and no clear path to profit, she didn’t see a way forward for her as an investor. She also passed on the opportunity.

By the end of the pitch, all five Sharks had passed. Nancy left the tank without a deal.

What Went Wrong With Rule Breaker Snacks On Shark Tank?

The Sharks had different reasons for saying no, but most of them boiled down to two main problems: debt and taste.

First, the company had too much debt. Nancy had taken on over $2 million in debt to grow her brand. On top of that, she had invested $1.7 million of her own money. That’s a big financial burden. For investors like the Sharks, that’s a red flag. They want to see a clear path to profits, not more money problems.

Second, the taste didn’t win everyone over. Daymond, especially, didn’t enjoy the flavor. That was a big deal. A snack company lives or dies by taste. Even if it’s healthy, people won’t buy it if it doesn’t taste good.

Nancy also had a long way to go to reach profitability. She wasn’t making a profit yet and said the company would only break even after making $1.7 million in yearly sales. That meant it would still take time before she or any investor could see money come back.

These concerns were enough to make all the Sharks say no.

Product Availability

Even though the Sharks didn’t invest, Rule Breaker Snacks didn’t disappear. In fact, the brand is doing quite well today. The cookies are still made with chickpeas. They’re vegan, gluten-free, and don’t contain nuts, eggs, or dairy. That makes them safe for people with a lot of allergies.

The cookies are available in fun flavors like deep chocolate brownie, birthday cake, peanut butter chocolate chip, and chocolate chunk blondie. They’re soft, chewy, and taste like dessert—even though they’re secretly made with healthy ingredients.

You can find Rule Breaker Snacks on Amazon. They’re also available on the company’s own website. The brand often releases limited edition flavors and bundle deals there. So it’s worth checking for new products and offers.

The cookies are sold in both online and retail stores. You may find them in some grocery chains and specialty health stores. The price usually ranges from $1.99 to $2.99 per cookie, depending on where you buy them and what pack size you choose.

What Happened To The Rule Breaker Snacks After Shark Tank?

Leaving Shark Tank without a deal might sound bad, but sometimes it’s just the beginning. That was the case for Rule Breaker Snacks. Even though Nancy didn’t get a deal from the Sharks, her business got a lot of attention from the show. That attention helped her land something even bigger.

After the episode aired, Nancy secured a partnership with Grupo Bimbo. That’s a huge win. Grupo Bimbo is the biggest baked goods company in the world. That kind of partnership can open doors in terms of manufacturing, distribution, and retail access. It gave Rule Breaker Snacks a strong boost. Since then, the company has continued to grow.

As of today, Rule Breaker Snacks is still in business. The brand has a strong presence online. They keep releasing new products and flavors. Customers seem to love the healthy, guilt-free snack option.

The estimated net worth of Rule Breaker Snacks today is around $3.5 million. That’s a big deal for a company that didn’t get a deal on Shark Tank. It shows that sometimes rejection isn’t the end—it can actually push you to bigger things. Nancy has kept her mission strong. She wanted to change the way people snack. And she’s doing exactly that. Rule Breaker Snacks has become a go-to option for people who want sweets without the guilt.

Conclusion

Rule Breaker Snacks started with one woman’s mission to create a better cookie. Nancy Kalish didn’t want people to feel guilty about snacking. She believed that cookies could be both delicious and healthy. Even though the Sharks didn’t invest, her dream didn’t end there.

On Shark Tank, she pitched her chickpea-based cookies, asked for $400,000 for 10% of her company, and walked away without a deal. The Sharks were concerned about the debt, profit margins, and taste. They all passed.

But Nancy didn’t give up. After the show aired, her brand got noticed. That attention led to a partnership with Grupo Bimbo, the world’s largest baked goods company. Rule Breaker Snacks is now worth an estimated $3.5 million and continues to sell across Amazon, retail stores, and the company’s website.

Her journey proves that sometimes a “no” on Shark Tank can still lead to something much bigger. Rule Breaker Snacks is here to stay—and it’s breaking all the rules.