The company GoodLove Foods is a frozen foods company that is engaged in the production of gluten-free products. They are intended for people who suffer from celiac disease. However, the products are suitable for anyone who prefers gluten-free food. The company’s founders, Chennelle and her husband, have faced the problem of this disease in their family. Her husband was diagnosed with celiac disease, and the family began to search for good gluten-free food.
However, it turned out to be quite a difficult task. Therefore, the idea arose in their mind to bake products that are not only gluten-free but also delicious and safe. The next problem was to simplify the baking process. Therefore, the founders came up with the idea of ready-to-bake products. The business began to grow, and in March 2025, the founders decided to participate in the reality show Shark Tank.
They showed their products to the sharks. Will the entrepreneur get a deal on Shark Tank? Watch GoodLove Foods update to find out!
In our GoodLove Foods update research, GoodLove Foods saw a rise in attention after appearing on Shark Tank. They continued to sell their gluten-free products. These products were shipped all over the nation and were sold in Colorado. The company focused on providing gluten-free options that were safe and good to eat. They aimed to serve those with celiac disease but also served anyone looking for gluten-free food.
In 2025, the company was still committed to its goal. They ran their business out of a gluten-free facility in Longmont, Colorado.
In terms of the GoodLove Foods update, Yes the company was able to secure a deal with Lori Greiner for $150,000 for 18%. Even though Chennelle’s original ask was $150,000 for 5%, she was still highly satisfied with Lori’s offer, because Lori’s retail connections and advice would greatly help the company in further growth.
GoodLove Foods net worth Shark Tank Update 2025
Chennelle was looking for an investment of $150k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $3 million. Chennelle successfully secured a deal with Lori for an investment of $150k for 18% equity in the company. The investment adjusted the company’s net worth to around $833k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of GoodLove Foods in 2024 is around $3.5 million.
Founded by Chennelle Diong and her spouse Justin Beaver, GoodLove Foods was inspired by Justin’s celiac disease. The condition means he cannot consume gluten. Chantelle wanted to show her spouse support. To do this, she decided to learn how to prepare gluten-free products at home. She began her quest for knowledge through the Gluten-Free Cooking for Dummies book.
Her main aim was to help her husband have a regular diet. Chennelle was determined to make products that would help individuals like her husband. She started to bake. She baked and baked until she found what worked. She would then make these products safe for celiac sufferers. The couple understood how difficult it was to find products safe for celiac sufferers.
As a result, they made a decision to produce their own products. The couple gave their new business the name GoodLove Foods. Their main focus was to make safe gluten-free products that were easy to bake. Their aim was to help people enjoy safe gluten-free products.
Initial Pitch
Chennelle Diong had a purpose in entering Shark Tank. She aimed to expand her business, GoodLove Foods. She clarified that they specialized in producing gluten-free baked products that were safe and tasty. Chennelle informed the Sharks about her spouse’s celiac condition. She revealed that it motivated her to begin making gluten-free baked goods. Chennelle discussed the difficulties of launching the business.
She conveyed that preparing safe gluten-free meals was challenging. She also highlighted the significance of creating products that are free from allergens. Chennelle informed the Sharks that GoodLove Foods was expanding rapidly. She mentioned that the business began by providing local deliveries but has since expanded to ship across the country.
Chennelle sought the Sharks’ assistance to expand her business further. She requested funding to broaden the product range and connect with additional customers.
Queries About The Product
Sharks had numerous inquiries. They inquired about products, about the way they are made. Kevin O’Leary asked about the ingredients, about what makes the products different from others. Chennelle talked about the other companies in the gluten-free market but explained that her products were different. She said that GoodLove Foods focused on high-quality ingredients and good taste. Barbara asked about the target market, about who buys the products.
The sharks also inquired about the price, about how much it costs to make the products, and about how much customers pay. They inquired about sales, about how much the company has sold. Doing made known that 85% of the sales were gotten from direct-to-consumer channels, which amounted to 360,000 over the past year, with a customer retention rate of 30-35%.
Barbara asked Diong about the future plans, about how the company plans to grow, and about how they plan to reach more customers. They asked about the challenges, about problems the company has faced. They also inquired about the competition, about how the company stands out, and about why customers choose their products.
Shark’s Responses and Final Deal
After listening to Chennelle’s pitch and answering their questions, the Sharks deliberated on the deal. They deliberated the risks and rewards of investing in GoodLove Foods. Some of the Sharks were excited about the product and its potential. They noticed that gluten-free products were in demand. They knew that people with celiac disease and other food sensitivities needed more safe food options.
Chennelle was able to strike a deal with Lori for 18% of the company. Lori also offered advice and help in expanding the company. Chennelle was satisfied with the deal. She felt that Lori’s experience and support would help the company grow even more.
What Went Wrong With GoodLove Foods On Shark Tank?
GoodLove Foods did not have a problem with the pitch itself. All the Sharks liked Chennelle’s story and the products. They were interested and wanted to know more. They understood the challenges and saw that the product was unique and had the potential for growth. The Sharks saw that there was a strong need for gluten-free products that were safe and tasted good.
However, Many sharks despite loving the product, were concerned that the company wasn’t generating any significant profit yet, Daniel and Barbara were also concerned about the Freezer space and Mark stated that he didn’t really have much experience in this field which is why he opted out of investing. But in the end, GoodLove Foods was able to secure a deal with Lori.
GoodLove Foods’ gluten-free baked goods can be purchased at the GoodLove Foods website. The company produces a variety of gluten-free baked goods. The brand is famous for its gluten-free buttermilk biscuits. Gluten-free cinnamon rolls are also popular. GoodLove Foods has gluten-free pizza crusts and puff pastry sheets. These products are designed to be easy to bake and safe for those with gluten intolerance.
Customers can order directly from the website. The company ships nationwide. Orders must contain between six and twelve items. The company ships products directly to customers. GoodLove Foods uses high-quality ingredients. The company does not use any allergens. These include soy, nuts, eggs, and seeds. GoodLove Foods follows FDA guidelines. The company produces goods that are affordable. They allow for a profit and are affordable to the consumer.
Conclusion
GoodLove Foods started with a simple goal. They wanted to create safe and delicious gluten-free products. Today, they are growing and reaching more customers. Their appearance on Shark Tank helped the company gain even more attention. The deal they secured with Lori gave them the support they needed to grow. GoodLove Foods continues to provide high-quality gluten-free products to people all over the country.
Hi! I’m Fatima Muhammad, a writer with a passion for international relations, strategic analysis, and global affairs. As a bachelor’s student in International Relations, I love exploring geopolitical trends, economic policies, and global power shifts. I specialize in breaking down complex topics into clear, engaging content that informs and sparks discussions. As someone who enjoys both business strategy and great storytelling, one of my favourite shows is Shark Tank. I love the show from the bold ideas to the unexpected deals. Beyond writing, I have a creative side I enjoy graphic design and storytelling, which helps me bring a unique perspective to my work.
