David and Lauren Sanborn had a problem. Their son Ethan broke his leg twice in two years. He needed more vitamins and minerals in his diet. But most drinks for kids had too much sugar. They wanted a better choice. David found that Ethan liked milk with a little coffee in it. That gave him an idea. He started working on a special coffee for kids. He wanted it to be healthy. He wanted it to be safe. He made over 100 recipes.
Finally, he created Kiid Coffee. It has important vitamins and minerals. It contains only 99.9% caffeine. It tastes good too. They wanted to share it with more people. They went on Shark Tank. They wanted a deal to grow their business. Will the entrepreneur get a deal on Shark Tank? Check out the Kiid Coffee update to find out!
In our Kiid Coffee update research, After Shark Tank, Kiid Coffee was on the radar. More parents knew about it. More kids drank it. They got more sales. They sold on Amazon. They sold in some local stores in Georgia. They wanted to expand. They wanted to get into bigger stores. They added new flavors. They wanted to help more kids get important nutrients in a fun way. They kept growing their brand. They wanted to reach more customers. They wanted to help more kids.
In terms of the Kiid Coffee update, Yes, they did. They asked for $50,000 for 5% of their company. They got offers from the Sharks. They had to choose. They took a deal from Daniel Lubetzky. He offered $50,000 for 20%. But there was one condition. If David worked full-time at Kiid Coffee, Daniel would give back 5%. David and Lauren agreed to this deal. They believed it was the right choice.
Kiid Coffee net worth Shark Tank Update 2025
David and Lauren were looking for an investment of $50k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $1 million. They successfully secured a deal with Daniel Lubetzky for an investment of $50k for 20% equity in the company, with a condition to reduce his stake by 5% if David worked full-time on Kiid Coffee. The investment adjusted the company’s net worth to around $250k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Kiid Coffee in 2025 is around $500k.
$50,000 for 20% equity, with 5% redured when David goes full time
Yes
Kevin O’Leary
$50,000 for 30% equity
$50,000 for 15% equity
N/A
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
$50,000 for 20% equity (Combined Offer)
N/A
N/A
Founders Backstory
David and Lauren Sanborn wanted a healthy drink for their kids. Their son Ethan broke bones twice. They understood he needed more nutrients. They looked for healthy drinks. However, many of them contained too much sugar. They needed something better. Ethan liked coffee in his milk. That gave them an idea. They worked on the special coffee for kids. It contained vitamins and minerals. It almost did not contain caffeine.
They tried over a hundred recipes. At last, they created Kiid Coffee. They started selling it in April 2024. Parents liked it. Kids liked it. They realized they had a great idea. They needed help to grow. So they went on Shark Tank.
Initial Pitch
David and Ethan walked onto the Shark Tank stage with confidence. David started by sharing their story. He told the Sharks about Ethan’s broken bones and how they struggled to find a healthy drink option with enough nutrients. He explained how he started mixing small amounts of coffee with milk to make it more appealing. David then introduced Kiid Coffee as a specially formulated coffee drink mix for kids.
He explained that it was packed with essential vitamins and minerals like calcium, magnesium, vitamin D, and iron. He made sure to highlight that it was 99.9% caffeine-free, using a water-decaffeinated process to retain antioxidants while keeping it safe for children. He assured the Sharks that it had less caffeine than a cup of hot chocolate or soda. David then underlined to the Sharks that Kiid Coffee wasn’t just a replacement for coffee.
It was an instrument to discuss with kids the things they drank. He explained that most energy drinks for children had a high concentration of caffeine and sugar. Kiid Coffee was a healthier alternative. He then asked the Sharks to taste it. The Sharks took their sips. Some were surprised by the taste. Some liked it immediately. He explained that they spent months perfecting the taste. He shared that they had already sold Kiid Coffee in local stores and on Amazon.
He mentioned that their sales had been growing steadily. Finally, he asked for $50,000 for 5% equity, believing that a Shark’s help could push Kiid Coffee into larger retail markets.
Queries About The Product
The Sharks had questions. They wanted to know about the caffeine. David explained that it was 99.9% caffeine-free. They asked about the taste. The Sharks tasted it. They liked it. They asked about sales. David said they started selling in April 2024. They were in some local stores. They were also selling online.
Shark’s Responses and Final Deal
Some sharks like the idea. The others were uncertain. Kevin O’Leary made a proposal. He wants 30% of the company. Lori Greiner and Mark Cuban also made a proposal. They asked for 20%. But David and Lauren chose Daniel Lubetzky. He asked for 20%. But he had a condition. If David worked full-time at Kiid Coffee, he would return 5%. David and Lauren agreed. They believed Daniel was the right partner.
What Went Wrong With Kiid Coffee On Shark Tank?
Not all the Sharks took the bait. Some found the concept of a kids’ coffee to be weird. They worried that their parents wouldn’t like it. Some thought the market was too small. Others were concerned with growth. But, to Daniel, it was something special. He believed in the idea. He believed in the founders. He struck a deal.
Kiid Coffee is a drink mix that is made for kids. It has vitamins and minerals. It has almost no caffeine. It comes in different flavors. You can mix it with milk or water. It is vegan. It has no dairy. It has no soy. It has no gluten. You can buy it online. It is on Amazon. It is in some local stores in Georgia. They want to be in bigger stores soon.
Conclusion
Kiid Coffee’s journey started with a problem. A father was looking for a healthy drink for his son. He created something new. It had vitamins and minerals. It had almost no caffeine. It tasted good. Parents liked it. Kids liked it. They took their idea to Shark Tank. They got a deal. They worked hard to grow. They reached more customers. They sold in stores. They sold online. They kept improving. They kept growing.
Hi! I’m Fatima Muhammad, a writer with a passion for international relations, strategic analysis, and global affairs. As a bachelor’s student in International Relations, I love exploring geopolitical trends, economic policies, and global power shifts. I specialize in breaking down complex topics into clear, engaging content that informs and sparks discussions. As someone who enjoys both business strategy and great storytelling, one of my favourite shows is Shark Tank. I love the show from the bold ideas to the unexpected deals. Beyond writing, I have a creative side I enjoy graphic design and storytelling, which helps me bring a unique perspective to my work.
