Birdwatching is a restful pastime. It offers peace of mind. Nevertheless, it is not always easy to find good birdseed. Most of the seeds sold at the stores have fillers in them. Susan Vandergriff stepped in and founded Happy Birdwatcher in 2021. Her main goal was to produce birdseed that was of good quality. Her mixtures have a way of attracting birds to our backyards. It makes birdwatching more fun.
In March 2025, Susan made a public appearance on Shark Tank. She demonstrated her product to the sharks. She wanted to win their support. She also wanted to invite them to invest in her company. She asked for $150,000 in return for 10% equity in the company. This is the same as valuing her company at 1.5 million dollars. The sharks listened to her pitch. They asked her questions. Will the entrepreneur get a deal on Shark Tank? Check out the Happy Birdwatcher update to find out!
In our Happy Birdwatcher update research, Susan after being in Shark Tank, the Happy Birdwatcher only got bigger. People were becoming more interested in bird watching and the bird watchers wanted better bird seed. Susan’s product was filling that need. They had a website where people could order custom blended bird seeds for their region. This made the birds that people wanted to see come to their yards.
The customers were happy with the product and were seeing more birds in their yard. The company was doing well and the feedback on the company’s social media was all positive. People were sharing their bird-watching experiences with the product. This was great because the majority of the time people only shared their bad experiences with a product, but they were sharing their good experiences with the Happy Birdwatcher.
The company was still in business in 2025. They had expanded their products to include bird seed and bird-watching equipment. Susan is passionate about bird watching and that is what helped make her company successful.
In terms of the Happy Birdwatcher update, Susan asked for $150,000 for 10% equity. The Sharks listened to her pitch, asked questions about her business, and discussed the potential of her products. In the end, none of the Sharks offered her a deal. The Sharks had concerns about the market size and scalability of the business. Despite not getting a deal, Susan remained positive and used the exposure to promote her brand.
Happy Birdwatcher net worth Shark Tank Update 2025
Susan was looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $1.5 million. Susan did not secure a deal with any of the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Happy Birdwatcher in 2024 is around $2.5 million.
Susan Vandergriff had a love for birds. In 2019, she noticed that the store-bought birdseed had fillers in it. The birds did not eat these fillers. She wanted better for her birds, so she started making her own mixes. She used high-quality ingredients. The birds loved her mixes. More birds started visiting her, and this made her happy. She saw how bird-watching reduced stress. She found joy in it, and she wanted to share it with other people.
That is how Happy Birdwatcher started. Starting a business was not easy. Susan faced challenges. She had to find suppliers, and they had to be good ones. She had to create mixes that the birds liked. She also had to market it. But she believed in her product, and she loved doing this. She wanted to help other people enjoy the same thing that she does. Her hard work paid off.
Happy Birdwatcher is now a trusted brand. Bird lovers appreciated her products. They saw more birds in their backyards, and it made them happy.
Initial Pitch
Susan pitched Happy Birdwatcher on Shark Tank. She asks for $150,000 for 10% of the business. Susan explains that her business sells premium birdseed mixes. She talks about how she got started by mixing birdseed at home. She mentions how the birds loved her mix and started to come to her house. This inspired her to start a business. Susan also talks about the additional products she sells, such as bluebird feeders, seed storage pails, and birding journals.
She explains that her business has done $459,000 in sales. Susan’s pitch was all about how the Happy Birdwatcher company offered unique, high-quality products. She hoped that the Sharks would understand that Happy Birdwatcher was not just about birdseed, it was also a way to help bird lovers connect to nature. Susan then said that the business was expanding and that she wanted the investment to help them expand further.
Queries About The Product
During the pitch, the Sharks had a number of questions about the product and the business. They asked about the ingredients in the birdseed mixes. Susan explained that she used high-quality ingredients and avoided “filler” seeds. The Sharks wanted to know how the business stood out from others in the market. Susan told them that Happy Birdwatcher focused on offering birdseed mixes that birds would actually eat.
She also emphasized the importance of creating a great birdwatching experience for customers. Happy Birdwatcher’s Lifetime Sales, Inventory, and Shipping: The Sharks were also curious about the sales and growth of the company. Susan told the Sharks that the company had made $459,000 in lifetime sales. The Sharks wanted to know if there were any repeat customers.
Susan told the Sharks that the majority of customers came back to purchase more products. Susan told the Sharks that she took care of the logistics on her own and was working on creating a better system for growing the business. Another query was from the Sharks in relation to the competition. The Sharks noted that the birdseed market was saturated.
They asked how Susan planned to stand out. Susan explained that she used high-quality ingredients. She also made bird-friendly mixes. Susan pointed to her other products, like feeders and journals, as part of her unique offering.
Shark’s Responses and Final Deal
The Sharks, on the whole, did not seem particularly enthusiastic about Susan’s pitch, though some of them liked the idea of high-quality birdseed mixes. Lori and Kevin expressed some concerns about the crowded market in which the Happy Birdwatcher would operate, saying that the business would have to work very hard to compete with larger brands in the industry.
The other Sharks seemed to have concerns about the Happy Birdwatcher’s ability to scale, saying that they would want to see more growth before making an investment. Daniel expressed particular interest in the Happy Birdwatcher but ultimately decided not to invest in it, saying that the business needed more time to build its brand before taking on investment. Despite the strong pitch that Susan gave, she did not get a deal
on Shark Tank. However, Susan took it well and made it clear that she was not ready to give up on her business. She knows that the business has potential, and she will continue to work hard to grow Happy Birdwatcher.
What Went Wrong With Happy Birdwatcher On Shark Tank?
One of the major reasons why the sharks did not want to invest in the Happy Birdwatcher, was the crowded market for birdseed. The sharks felt that the business would face tough competition from bigger companies. They were also concerned that the business did not have enough customers to prove potential for growth. Some sharks felt that Happy Birdwatcher was not ready for investment and that it needed more time to grow.
There was a further issue regarding the pricing of the birdseed mixes. It was felt that the cost of the mixes might be prohibitive for certain customers.
Product Availability
Happy Birdwatcher offers its products online. The company sells birdseed mixes, bluebird feeders, seed storage pails, and birding journals. The birdseed mixes are priced at around $52. The company also sells an AI smart bird feeder with a camera. This product uses AI to recognize birds and provides 1080P HD footage. It is compact and convenient. Customers can purchase Happy Birdwatcher’s products through its website.
The company also sells products on Amazon. Susan’s dedication to superior ingredients and innovative products results in Happy Birdwatcher being the unique brand in birdwatching. The company website is the best source of information for its products and making purchases. Bird enthusiast customers can find all they need to enhance their birdwatching.
Conclusion
Happy Birdwatcher had an interesting journey on Shark Tank. While the company did not get a deal, it gained a lot of exposure. Susan Vandergriff’s passion for birds and high-quality products has helped her build a successful business. As of 2024, Happy Birdwatcher is still in business and continues to grow. The company’s focus on offering high-quality birdseed mixes and innovative products like the AI smart bird feeder has set it apart.
Hi! I’m Fatima Muhammad, a writer with a passion for international relations, strategic analysis, and global affairs. As a bachelor’s student in International Relations, I love exploring geopolitical trends, economic policies, and global power shifts. I specialize in breaking down complex topics into clear, engaging content that informs and sparks discussions. As someone who enjoys both business strategy and great storytelling, one of my favourite shows is Shark Tank. I love the show from the bold ideas to the unexpected deals. Beyond writing, I have a creative side I enjoy graphic design and storytelling, which helps me bring a unique perspective to my work.
