Must Love Net Worth Shark Tank Update 2025 

Finding delicious vegan ice cream that actually tastes good can be a struggle. Many plant-based desserts rely on artificial ingredients, excessive sugar, or strange aftertastes that leave consumers disappointed. For those who love ice cream but want a healthier, dairy-free alternative, the options have often been limited—until Must Love came along.  

Hannah Hong and Mollie Cha, two best friends from college, decided to change the game with their vegan “nice cream” brand, Must Love. Instead of using dairy or artificial additives, they crafted a creamy, delicious ice cream made from oats and bananas, sweetened naturally with fruit. Their product quickly gained attention for its great taste and clean ingredients, landing them on  Shark Tank  Season 13.  

During their pitch, Hannah and Mollie asked for $600,000 in exchange for 7.5% equity, valuing their company at $8 million. The sharks loved the taste of their ice cream—even Kevin O’Leary, who usually dislikes vegan products, was impressed. However, despite the positive feedback, the entrepreneurs left without a deal. The sharks were concerned about the company’s financial losses and high valuation, leading all five to decline. 

Must Love Net Worth Shark Tank Update 2025 

Hannah and Mollie were looking for an investment of $600k in exchange for 7.5% equity in the company. At the time of the episode, they valued their company at $8 million. Hannah and Mollie did not get a deal from any of the sharks. Since no deal was made, the company’s net worth stayed around $8 million. After the show was aired, Must Love saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Must Love is around $3 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Peter Jones	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Hannah Hong and Mollie Cha Backstory + Their Initial Pitch 

Hannah Hong and Mollie Cha met in college and bonded over their love for food and healthy living. As they explored plant-based diets, they noticed a gap in the market—most vegan ice creams either tasted bad or were packed with unhealthy ingredients. Determined to create something better, they experimented in their kitchens, blending bananas and oats to make a creamy, satisfying dessert.  

After months of testing, they perfected their recipe and launched Must Love, a vegan ice cream brand that uses real, simple ingredients. Their product stood out because it wasn’t just another frozen dessert—it was a guilt-free treat that actually tasted good.  

Before appearing on  Shark Tank, Must Love had already secured shelf space in major retailers like Whole Foods, Sprouts, and Costco. They also expanded their product line to include vegan sprinkles and cookies. Despite their success in getting into stores, the company was losing money, with $1 million in sales but a $400,000 loss year-to-date.  

When they stepped into the Tank, they confidently pitched their business, highlighting their retail partnerships and strong brand identity. However, their high valuation and ongoing financial struggles raised red flags for the sharks. 

Queries + Shark’s Responses, and Final Deal

Daymond John: He pointed out that the company is losing a lot of money ($400,000) despite making sales of $1 million. The founders (Hannah and Mollie) said they were spending a lot to grow the business, hoping to eventually become profitable. Daymond felt they didn’t recognize how much a shark could help them, so he decided not to invest.

Kevin O’Leary: He questioned why he should invest in a company valued at $8 million when it is losing money. The founders mentioned their brand’s strong potential and presence in major stores, but Kevin thought their valuation was unrealistic and chose not to invest.

Peter Jones: He expressed concern that the frozen food market is tough due to slim profit margins and intense competition. The founders tried to reassure him by talking about their unique product and loyal customers, but Peter’s bad previous experience with frozen foods led him to decline.

Mark Cuban: He asked how this vegan ice cream is different from others on the market. The founders explained their unique ingredients (oat-and-banana base), but Mark didn’t find their differences convincing enough, so he opted out.

Lori Greiner: She liked the product but had already invested in a similar company, which posed a potential conflict of interest. Although she appreciated the product, she couldn’t invest because of this conflict.

 In the end, none of the sharks decided to invest in the company. 

What Went Wrong With Must Love  On Shark Tank?

The company was asking for $600,000, valued itself at $8 million, which seemed unrealistic because it was losing money instead of making a profit. The business was losing $400,000 even though it was making $1 million in sales. This financial loss worried the sharks because it suggested the business was not financially healthy. 

Sharks felt that the company’s founders were already tied to other investors, which made them think the founders might not be fully committed to working with them. The market for vegan ice cream is very competitive, meaning there are many other companies selling similar products. This makes it difficult for any single company to earn a profit.

Product Availability

Must Love is a company that started by selling tasty treats like vegan ice cream bars, dairy-free sprinkles, and cookies in fun flavors like Double Chocolate Chip and Crunchy Peanut Swirl. 

As of today, they have updated their product lineup. Their main focus now is on Graham Cookies, which you can find featured prominently on their website. They also have Frosted Animal Crackers that will be available soon, and they continue to offer vegan sprinkles.

If you’re looking to buy their products, you can find them online on Amazon and through their official website. You’ll also be able to purchase them in stores like Whole Foods and Sprouts.

What Happened To The Must Love  After Shark Tank?

The statement talks about a company called Must Love, which faced challenges after appearing on Shark Tank.  Even though they didn’t secure a deal with any investors from the show, they managed to keep their business running. The exposure from  Shark Tank helped them increase their sales, and they are now expanding their range of snack products. 

As of today, here’s what is happening with Must Love. They are active on social media, especially on Instagram, where they have over 13,500 followers, helping them connect with customers. They are shifting their focus to making more cookies and sprinkles, rather than just ice cream. Their products can still be found in major retail stores, which is good for their visibility and availability.

However, despite these positives, Must Love is still facing financial difficulties. If they can’t improve their profits, there might be uncertainties about the future of the business. Overall, they are still in the game, but they need to address their financial issues to secure long-term success.

Conclusion 

Hannah Hong and Mollie Cha’s  Shark Tank journey was bittersweet. While the sharks loved their vegan ice cream, the financial risks were too high for an investment. Still, Must Love continues to grow, adapting its product line to meet customer demand.  

For now, fans can still enjoy their delicious vegan treats—but only time will tell if they can turn their losses into long-term success.