Souper Cubes Net Worth Shark Tank Update 2025

Freezing leftovers sounds simple, but anyone who’s done it regularly knows how messy and frustrating it can be. Containers are often too big, too small, or just plain awkward. Sometimes, we use bags that leak or stain. Other times, the food gets stuck or freezer-burned. There’s also the struggle of portioning. What if you just want one serving of soup or stew? You have to thaw everything or end up wasting food. It’s a common issue in every household.

Jake and Michelle Sendowski saw this everyday problem and thought there had to be a better way. They came up with a solution that made the process of freezing food easier, neater, and smarter. Their product, Souper Cubes, helps people freeze food in exact portions. These are sturdy silicone trays that can hold soup, broth, chili, or anything else you want to save. Once frozen, the food pops out easily in perfect blocks, ready to be reheated whenever you need.

Jake and Michelle appeared on Shark Tank in Season 12, hoping the Sharks would see the same value in their product. They asked for $400,000 in exchange for 5% equity in their business. Their pitch stood out for its simplicity, clarity, and strong numbers. But what really stole the show was how much the Sharks genuinely loved the product. Let’s go through everything that happened in that episode and what has happened since then for Souper Cubes.

Souper Cubes Net Worth Shark Tank Update 2025

Jake and Michelle were looking for an investment of $400k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $8 million. Jake and Michelle successfully secured a deal with Lori for an investment of $400k for 5% equity in the company. The investment confirmed the company’s net worth at around $8 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Souper Cubes is around $20 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kendra Scott	Out	N/A	N/A
Lori Greiner	$400,000 for 5% equity	N/A	Yes
Kevin O’Leary	$400,000 for 3% equity and $0.40 royalty forever$400,000 for 15% equity$400,000 for 3% equity and $0.40 royalty until $1M is paid	N/A	No
Barbara Corcoran	$400,000 for 10% equity$800,000 for 20% equity	N/A	No
Mark Cuban	Out	N/A	N/A

Jake and Michelle Backstory + Their Initial Pitch 

Jake and Michelle are a husband-and-wife team who live in California. They both love to cook, especially soups, stews, and broths. But they always found themselves struggling to store leftovers in a tidy way. They hated how containers took up too much space and didn’t freeze evenly. They also realized how hard it was to save food in single servings. So they decided to come up with a better option.

They started experimenting in their kitchen and eventually created Souper Cubes. The idea was simple: make a tray that allows people to freeze food in measured portions. Each tray is made of durable silicone and has measurement lines to help you freeze exactly what you need. Whether it’s half a cup, one cup, or more, you can portion it out and pop it into the freezer. When you’re ready to eat, just push out the cube and reheat it.

When they entered the Shark Tank, they came in with confidence and enthusiasm. They shared that the cost to make each tray was just $3.80, and they sell them for $19.95. That’s a great profit margin. They also said they made $990,000 in sales in 2019 and were already at $1.6 million in sales by the time of the pitch in 2020. Their goal for the year was $3.3 million. These numbers got the Sharks’ attention right away.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary was the first to respond. He really liked the product and offered them two options. First, he offered $400,000 for 3% equity but wanted a royalty of 40 cents per unit forever. His second option was $400,000 for 15% equity without any royalty.

Barbara Corcoran also liked the idea. She offered $400,000 for 10% equity. She felt it was a fair deal considering their strong sales and clear market demand.

Then came Lori Greiner. She was clearly impressed. She called the product her favorite of the season and gave it her “Golden Ticket”. This means she thought it was the best business she’d seen that season. Lori offered exactly what Jake and Michelle had asked for — $400,000 for 5% equity. No extra conditions, no royalty.

Jake and Michelle took a moment to discuss their options. All the offers were good, but Lori’s was the cleanest and most attractive. It was exactly what they asked for and came from a Shark who truly believed in the product. So, they accepted Lori’s offer.

Not every Shark made an offer. Kendra Scott and Mark Cuban both decided to pass. Kendra didn’t think it was the right fit for her, and Mark didn’t feel excited enough about the product to jump in. That’s normal in the tank; not every business is right for every Shark.

Luckily for Souper Cubes, the pitch went well, and they walked away with a great deal.

Product Availability

Souper Cubes are very simple to use. Each tray is made from food-grade silicone and comes with a snap-on lid. The trays come in different sizes — including one-cup, half-cup, and two-tablespoon sizes. You pour your food into the cubes, close the lid, and put the tray in the freezer. Once frozen, you can pop the food cubes out easily. They keep their shape, don’t stick, and are ready to reheat.

These trays are great for meal prep, baby food, leftovers, broth, or sauces. You can even use them for things like cookie dough or smoothies. They’re dishwasher safe and last a long time. The best part is you can freeze just the right amount every time.

You can buy Souper Cubes on their official website and also on Amazon. They are not limited to one region; they ship across the U.S. and internationally. Pricing varies depending on the size and type of tray, but most trays are in the $20 to $30 range.

What Happened To The Souper Cubes After Shark Tank?

After the Shark Tank episode aired, Souper Cubes experienced a huge rise in sales. Within the first 24 hours, they made almost $938,000 in revenue. That’s a massive response. Their product clearly connected with people who had been looking for a solution like this. Since their time on Shark Tank, the company has sold over one million trays.

Their lifetime sales crossed $14 million. That’s an incredible success story for a business that started just a few years ago in a home kitchen.

Michelle later shared in an interview that they couldn’t believe how far they’d come. Selling their one millionth tray felt like a dream. She also said that getting Lori on board was a blessing. Lori helped them scale, improve their branding, and reach more customers. She was supportive and brought in valuable experience.

As of today, Souper Cubes is still going strong. They continue to grow and expand their product line. They’ve added new tray sizes and even new colors. Their products are available in many stores now, both online and in some physical retail outlets. Customer reviews remain positive, and people love how much easier their kitchen life has become thanks to Souper Cubes.

Souper Cubes didn’t just survive Shark Tank — they thrived after it.

Conclusion 

Souper Cubes is a perfect example of a simple idea done right. Jake and Michelle solved a common problem with a clever product. Their Shark Tank pitch was clear, confident, and backed by strong numbers. Lori Greiner saw the potential and gave them exactly what they asked for: $400,000 for 5% equity.

Since then, the company has grown tremendously. With over a million units sold and more than $14 million in total sales, Souper Cubes has become a household name. Their story shows how passion, smart planning, and a great pitch can turn a homegrown idea into a national success. And most of all, they proved that sometimes, the simplest solutions can make the biggest difference.