Have you ever been at a party or dinner where things got quiet and awkward? Sometimes, connecting with people or knowing what to say is hard. That’s where Hella Awkward comes in. Brittane Rowe, Jane Lim, and Brandon Rhodes developed a card game to spark conversation and create real communication. They wanted to help people connect entertainingly.
The game contains 140 questions and is divided into four categories: Relationships, Dating, Sex, and Real Talk. This game is for a person who wants to build real connections between people. The game was first launched in 2021 and has been growing ever since. It even got into major stores like Target and Walmart. Brittane Rowe came onto Shark Tank to bring in investors.
She asked for $200K in exchange for 10% of the business. The Sharks were interested in learning more about the game and how it was doing. Will the entrepreneur get a deal on Shark Tank? Check out the Hella Awkward update to find out!
In our Hella Awkward update research, after Shark Tank, more people found out about Hella Awkward. There are over 5k followers on social media. The pitch video ABC posted on YouTube has a lot of positive comments. It helped bring attention to the game. The business’s social media engagement has been increasing. A lot of people are buying the game from the company’s website, Amazon, Target, and Walmart. The deal on Shark Tank helped the company grow.
They are expanding into more stores. They are expected to do a lot better in the future. As of 2025, Hella Awkward is still in business and growing.
In terms of the Hella Awkward update, Yes, Hella Awkward did get a deal on Shark Tank. Brittane Rowe, one of the co-founders, was seeking $200K for 10% of the business. After the Sharks had heard about the game’s success, they became more interested. Kevin O’Leary offered to take over distribution for a 25% stake. Robert Herjavec offered $200K for 10% of the business.
Lori Greiner also made an offer of $200K for 12%. Brittane quickly accepted Robert’s offer, and they made a deal. This was a big moment for the team behind Hella Awkward, and it helped the business grow even more.
Hella Awkward Net Worth Shark Tank Update 2025
Brittane Rowe was looking for an investment of $200k in exchange for 10% equity in Hella Awkward. At the time of the episode, she valued her company at $2 million. Brittane successfully secured a deal with Robert Herjavec for an investment of $200k for 10% equity in the company. The investment kept the company’s net worth at around $2 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Hella Awkward in 2025 is around $6 million.
Brittane Rowe, Jane Lim, and Brandon Rhodes wanted to make it easier for people to connect in situations where the conversation might be hard. They knew that many people struggle with awkward silences, especially in new or tense social settings. This is why they came up with the idea of a card game. The game helps players open up to each other by asking fun and meaningful questions.
It is designed to help people get to know each other comfortably. The founders believed that these awkward moments could lead to stronger, more genuine connections. This was the driving force behind creating Hella Awkward. The team faced many challenges in the early stages of product development. They had to develop a product game hard but also with social significance. They had to come up with the right questions to ask, to spark a real conversation.
The team also had to manage the business side of things. It was not easy, but their passion for helping people to connect kept them moving. They faced many hurdles, but they still pushed on. It paid off, and the game is now sold in top stores like Target and Walmart.
Initial Pitch
Brittane Rowe was excited to step onto the Shark Tank stage with her partners. She explained the idea behind Hella Awkward and how it works. It is a game that helps people get to know a person better in a fun way. The rules are simple. In the course of the game, the players draw cards with questions from one of the four categories. They are Relationships, Dating, Sex, and Real Talk.
Each card has a question that is designed to start a meaningful conversation. Each player takes turns answering the questions. In case someone does not like a question or does not want to answer it, they may use the Wimp card to skip that question. Brittane pointed out that this game is for adults, and it is perfect for dinner parties, date nights, or any other social events. Brittane also discussed the sales of the game.
The company had already made 600 thousand dollars in sales for the life by the time they pitched on Shark Tank. In the first year, they made 90 thousand dollars in sales. The next year, they made 110 thousand dollars, and then last year, they made 250 thousand dollars. This year, they project 600 thousand dollars. The reason for the growth was that they launched in major stores like Target and Walmart.
The team had worked hard to get their game in major stores, and it was paying off. Brittane is confident that with the right investment and support, the game could keep growing.
Queries About The Product
As the Sharks began to ask questions about the product, they wanted to find out more. They asked about the game’s sales numbers, how it was doing in the market, and so on. Brittane said that they first launched the game in Target in 450 stores, and they were now up to 520. They also launched in Walmart in 600 stores with the plans to raise it to 1000. Another question was about the manufacturing cost and the retail price.
They found out that the game was sold for $24.99 with a cost of goods sold at $2.80. In addition, there was another game, an expansion pack that was sold for $12.99, and the cost to make this game was less than a dollar. Mark Cuban wanted to know why the team was projecting so much for sales in the year. Brittane told him that the main reason was that they were now going into more stores. The Sharks wanted to know whether the business was profitable and how much money they were making after subtracting expenses.
Brittane told them that the business was profitable and growing. She also told them that the build-a-bae pack was doing great and that it was a new addition to the game. They also wanted to know the targeted market for the game, whether the game was mainly for the younger adults or had a bigger audience. Brittane told them that the game was for anyone who wanted to have deep conversations and fun with family or friends.
Shark’s Responses and Final Deal
The Sharks were impressed by the game’s success and the passion of the team. But they had their thoughts on what piece of the action they wanted. Kevin O’Leary thought his strength was in the distribution side of the business. He offered $200K for 25% of the business. He thought he could help the game grow by controlling the distribution. Robert Herjavec liked the idea but wanted the business to stay small.
He offered $200K for 10% of the company. Lori Greiner also offered $200K but for 12% of the business. Brittane took a minute to think over the offers. She decided to go with Robert. She felt that he had the most experience to help grow the business while keeping it manageable.
There were no major issues with Hella Awkward on Shark Tank. The Sharks were interested in the product and saw its potential. However, some of the Sharks had different views on the percentage of equity that they wanted. Kevin wanted a larger share of the business as he saw an opportunity to manage the distribution. Robert and Lori were more focused on keeping the growth of the company manageable.
Brittane ultimately chose Robert’s offer because it aligned with her business vision. Despite some differences, the Sharks were impressed by the success of the game and the dedication of the team.
Product Availability
Hella Awkward Game can be bought from multiple places. The official website sells it, along with Amazon, Target, and Walmart. The game costs $24.99, and the expansion pack costs $12.99. It is designed for adults and is perfect for any social gathering. It comes with 140 unique questions in four categories: Relationships, Dating, Sex, and Real Talk. The game can be played by 2 to 6 players.
Players take turns answering questions and can skip questions they are not comfortable with. The game is ideal for dinner parties, date nights, or any fun gathering. It is a great way to break the ice and start meaningful conversations.
Conclusion
The game is growing in popularity and it is now available at major retailers. Social media continues to grow on the company and they are actively expanding. The team is excited about the future and bringing people together. They are ready to take the business to the next level with Robert Herjavec’s help.
Hi! I’m Fatima Muhammad, a writer with a passion for international relations, strategic analysis, and global affairs. As a bachelor’s student in International Relations, I love exploring geopolitical trends, economic policies, and global power shifts. I specialize in breaking down complex topics into clear, engaging content that informs and sparks discussions. As someone who enjoys both business strategy and great storytelling, one of my favourite shows is Shark Tank. I love the show from the bold ideas to the unexpected deals. Beyond writing, I have a creative side I enjoy graphic design and storytelling, which helps me bring a unique perspective to my work.
