Kimberly “Kimy” Aguirre noticed that many people love donuts, but traditional ones are often unhealthy, and packed with sugar, gluten, and extra calories. This can make people who want to eat healthily feel bad about indulging. To address this issue, she created Doatnut, a healthier donut option that’s low in calories, gluten-free, and sugar-free, using ingredients like sweet potatoes and oats. This means you can enjoy a sweet treat without the guilt!
In Season 16 of Shark Tank, Kimy presented Doatnut to the show’s investors, called Sharks. She aimed to secure $100,000 in exchange for a 10% stake in her company, which would help her grow the business and reach more customers. Her enthusiastic presentation and a tasty sample of Doatnut impressed the Sharks, leading to a partnership with Mark Cuban and Lori Greiner. They agreed to invest $200,000 for a larger stake of 30%.
DoatNut Net Worth Shark Tank Update 2025
Kimy was looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $1 million. Kimy successfully secured a deal with Mark and Lori for an investment of $200k for 30% equity in the company. The investment adjusted the company’s net worth to around $667k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Doatnut in 2025 is around $1.5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kendra Scott
Out
N/A
N/A
Lori Greiner and Mark Cuban
$150,000 for 30% equity$200,000 for 30% equity
$150,000 for 20% equity
Yes
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Kimy Aguirre Backstory + Their Initial Pitch
Kimy Aguirre started a company called Doatnut because she loves baking and wants to make healthier treats. She believed that donuts could still taste great without being loaded with sugar. To create her recipe, Kimy spent months experimenting in her kitchen using natural ingredients like sweet potatoes, oats, and a sweetener called monk fruit.
The result is Doatnut, a donut that is free of sugar, gluten, and dairy, and only contains 90 calories per serving. The main ingredients are sweet potatoes, oats, egg whites, and monk fruit, which are all wholesome and simple. Kimy runs a store called Kimy’s Little Pink Store, where she grinds fresh oats every day, ensuring that the donuts maintain a rich flavor.
During her presentation to potential investors (referred to as “the Sharks”), Kimy expressed her passion for making unhealthy snacks healthier. She pointed out the advantages of Doatnut, such as its low-calorie content and clean ingredients. She also talked about her goals for growing the business and reaching more customers.
Queries + Shark’s Responses, and Final Deal
In a business pitching scenario, Kimy presented her product to Sharks. Each Shark asked her questions to understand her business better and decide whether to invest.
Kevin asked Kimy about how much profit she makes and how she prices her product. Kevin suggested she might make more money by raising her price from $3.50 to $4.99. However, he thought she didn’t have a clear plan for growing her business, so he chose not to invest.
Daymond wanted to know who her customers are and how many products she sells. After learning more, he decided that her business wasn’t the right match for him, so he passed on investing.
Kendra, who was a guest investor, liked Kimy’s enthusiasm but realized she didn’t know much about the grocery industry. Because of this, she felt she wouldn’t be able to contribute effectively to the business, leading her to decline any investment.
Mark and Lori recognized the potential in Kimy’s product and her commitment. They proposed giving her $150,000 in exchange for a 30% share of the business. Kimy negotiated back, wanting only to give up 20% for the same amount. In the end, Mark and Lori made a final offer of $200,000 for 30% equity, which also included help to pay off Kimy’s existing $70,000 debt. Kimy agreed to their offer.
Product Availability
Doatnut is a company that sells delicious donuts that are low in calories and made without gluten, using natural ingredients. They offer a range of flavors, including both regular options and special seasonal varieties.
You can buy each donut for $4.50. If you want to buy a larger quantity, you can get them in boxes: six donuts for $30, eight for $35, or twelve for $49. If you’re looking for a fun way to package them, they also sell pink gift bags for $3.
You can find Doatnuts at Kimy’s Little Pink Store or order them online from their website. Additionally, they have started selling their donuts to the military community at Camp Pendleton, which helps them connect with local customers.
What Happened To The DoatNut After Shark Tank?
Doatnut is a donut company that became more popular after appearing on the TV show “Shark Tank,” where businesses pitch their ideas to investors. Following their appearance, Doatnut started a rewards program that lets customers earn points every time they buy something. This program helps keep customers coming back.
The company also started selling donuts at Camp Pendleton, a military base, which helped them reach more people and boosted their sales.
As of today, Doatnut is still operating and continues to make fresh donuts every day, offering both traditional and special seasonal flavors. The founder, Kimy, focuses on making healthier treats, which has helped them create a dedicated and loyal group of customers.
Kimy Aguirre participated in the television show Shark Tank to showcase her product called Doatnut, which is a healthy snack option. She presented her idea with enthusiasm and confidence, making a strong case for why her product is special. Although the investors, known as Sharks, had some doubts, Kimy managed to convince Mark Cuban and Lori Greiner to invest $200,000 in her business in exchange for 30% ownership.
After appearing on the show, Doatnut thrived further. The company introduced a rewards program for loyal customers and formed a partnership with Camp Pendleton, helping to reach more people. Kimy’s dedication to offering treats that are both delicious and healthy resonated with consumers, leading to continued growth.
Overall, Kimy’s experience on Shark Tank illustrates how passion and creativity can lead to success in business. With the backing of Mark and Lori, she has elevated Doatnut, demonstrating that you can enjoy tasty snacks while maintaining a healthy lifestyle.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
