Pouring used cooking oil down the drain might seem harmless, but it’s a big mistake that can lead to serious problems. Over time, the oil can harden and create blockages in pipes, which then require costly plumbing repairs and can harm the environment. In some cities, like London, these blockages can become enormous “fatbergs”—huge masses of solidified fat that can completely block sewer systems.
Plus, storing used oil in jars at home is not practical or efficient, as it can take hundreds of years to decompose in landfills.
Recognizing this issue, Laura Lady came up with a solution called FryAway. It’s a plant-based powder that transforms leftover cooking oil into a solid block, making it easier and more environmentally friendly to dispose of. Laura pitched FryAway on Shark Tank Season 14, seeking $250,000 for a 10% stake in her company.
After negotiations, she secured a deal with sharks Lori Greiner and Mark Cuban, who agreed to provide the full amount for a 22% share.
Since her appearance on Shark Tank, FryAway has seen significant growth, making its products available in over 1,100 Kroger stores, being featured in media outlets like Food & Wine, and generating $2.8 million in annual revenue. This article details Laura’s journey from her initial idea to the reception of her product and its current success.
Fry Away Net Worth Shark Tank Update 2025
Laura was looking for an investment of $250k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $2.5 million. Laura successfully secured a deal with Mark and Lori for an investment of $250k for 22% equity in the company. The investment adjusted the company’s net worth to around $1.14 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of FryAway in 2025 is around $6 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Robert Herjavec
Out
N/A
N/A
Lori Greiner
$250,000 for 20% equity
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban and Lori
$250,000 for 25% equity$250,000 for 22% equity
$250,000 for 20% equity
Yes
Laura Lady Backstory + Their Initial Pitch
Laura Lady created a product called FryAway after discovering a significant problem in London, where large clumps of cooking fat called fatbergs were clogging pipes and harming the environment. She personally disliked dealing with leftover cooking oil at home and wanted an easier and cleaner solution.
After experimenting, she developed FryAway, a safe and environmentally-friendly powder that can turn warm cooking oil into a solid, jelly-like substance within minutes. This solid can then be easily disposed of in the trash or composted, without damaging plumbing or polluting landfills.
Laura officially launched FryAway in 2020 and saw great success, making $700,000 in sales within just a year and achieving positive cash flow. She sold her product online as well as on Amazon, although the fees from Amazon affected her profits. A major development for her business occurred when Kroger, a large grocery chain, agreed to sell FryAway in 1,100 stores.
During her appearance on Shark Tank, Laura showcased how FryAway works—mixing the powder into hot oil and watching it solidify in minutes. The investors, known as the Sharks, found her solution both simple and innovative.
Laura sought $250,000 for a 10% share of her company, which valued it at $2.5 million. She explained that each pack of FryAway, which sells for between $9.99 and $15.99, costs her only about $0.96 to $1.96 to produce, indicating that the business could be very profitable. With plans for expansion through Kroger, she anticipated even greater growth in the future.
Queries + Shark’s Responses, and Final Deal
Kevin O’Leary: He doesn’t eat fried foods and feels he can’t support or invest in something he doesn’t believe in, so he decides not to invest.
Daymond John: He finds the idea interesting but thinks he can’t provide much help in that area, so he chooses not to invest.
Robert Herjavec: He thinks the product is clever but doesn’t believe he can contribute effectively, so he also decides to not invest.
Lori Greiner: She likes the product because it is eco-friendly and sees that it has the potential to sell well in stores. She offers $250,000 for a 20% share of the company.
Mark Cuban: He wants to partner with Lori and suggests they team up to offer $250,000 for a larger 25% share. Lori, however, wants to keep more ownership of the company.
After discussing, they come to a compromise of $250,000 for 22% of the company, and Laura accepts this deal, securing help from both Lori and Mark, which is beneficial for her business.
All the sharks reacted differently to the product. some declined to invest while Lori and Mark saw potential and eventually partnered up to invest together.
Product Availability
FryAway is an innovative product in the form of a plant-based powder that helps you deal with cooking oil after frying. Each small packet can turn 2 cups of used cooking oil into a solid form in just a few minutes. This makes disposal much easier and safer, preventing clogged drains and messy clean-up.
The product is Available on Amazon and the official FryAway website. You can find it at over 1,100 Kroger grocery stores and some select supermarkets. Each pack typically costs between $9.99 and $15.99.
What Happened To The FryAway After Shark Tank?
After its appearance on the show, FryAway experienced rapid growth. The exposure led to a big boost in sales. They expanded their presence to more than 1,100 Kroger stores. They’ve been featured in well-known publications like Food & Wine and BuzzFeed. The company is projected to generate $2.8 million in revenue in 2024 and is estimated to have a net worth of around $6 million.
Although the deal with investors Lori and Mark is still in the works, FryAway is successfully continuing its journey in the market.
Conclusion
Laura Lady created a product called FryAway that helps people clean up greasy messes in the kitchen in an easy and environmentally friendly way. When she pitched her idea on the show Shark Tank, some sharks had their doubts, but two of them, Lori Greiner and Mark Cuban, believed in the product’s potential and decided to invest $250,000 for a 22% share in the company.
Since her appearance on Shark Tank, FryAway has grown significantly. It has become available in major retail stores, received a lot of media attention, and generated $2.8 million in sales. Although the details of the investment deal are still being finalized, FryAway’s success shows that a good idea can still do well, even if not everyone believes in it.
For people who struggle with disposing of cooking oil in a messy way, FryAway provides a cleaner and more eco-friendly option.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
