Burlap and Barrel Net Worth Shark Tank Update 2025

Many cooks and chefs have trouble finding good spices because the ones in supermarkets are often old and taste bland. These spices usually come from big companies that don’t pay farmers fairly. Many small farmers who grow amazing spices struggle to make a decent living because of this system.

The process of getting spices from the farm to your kitchen is complicated and involves several middlemen, which makes the spices less fresh and means farmers earn less money.

Ori Zohar and Ethan Frisch, the people behind a company called Burlap & Barrel, saw this problem while visiting farmers in different countries. They thought the way spices were traded was unfair and inefficient, so they decided to create a solution.

Their company buys spices directly from small farmers, making sure the farmers get fair pay and that the spices are fresher and of better quality. By cutting out middlemen, they can offer unique spices that you usually can’t find in stores.

When they pitched their business on Shark Tank, they asked for $500,000 for 5% of their company. The Sharks were impressed with their mission and the spices, but none of them chose to invest. Despite this, Burlap & Barrel continued to succeed, showing that not getting a deal isn’t the end; it can be just the start of a successful journey.

Burlap and Barrel Net Worth Shark Tank Update 2025

Ori and Ethan were looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $10 million. Ori and Ethan did not secure a deal with any of the Sharks. The company’s net worth stayed at around $10 million. After the show was aired, Burlap & Barrel experienced a good boost in exposure. As per my rough estimate, the current net worth of Burlap & Barrel in 2025 is around $36 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Gwyneth Paltrow	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$500,000 for 10% + 20% royalty until $1M recouped	$500,000 for 5% + 20% royalty on branded spices only and 10% royalty on affiliate sales	No
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Ori Zohar and Ethan Frisch Backstory + Their Initial Pitch 

Ori Zohar and Ethan Frisch started a company called Burlap & Barrel not just to sell spices but to address an inequality in the spice industry. They discovered that farmers in countries like Vietnam and Ethiopia were not getting paid fairly for the high-quality spices they produced. These farmers received very little money because large companies paid them next to nothing, and the spices lost their freshness while being shipped long distances.

To solve this problem, Ori and Ethan had a simple idea: what if they connected these farmers directly with consumers? By cutting out the middlemen, they could ensure that farmers received more money, sometimes up to ten times what big companies paid them. This approach allowed the farmers to earn a decent living and also provided customers with fresher and tastier spices.

When they appeared on Shark Tank, they brought along samples of their unique spices, like rare Royal Cinnamon and wild black peppercorns. The Sharks were impressed by the flavor of the spices. Ori and Ethan shared that their business had already made $12 million in sales, with a profit margin of 10%. They were seeking $500,000 to grow their production, develop new products, and reach a wider audience.

Although their presentation was compelling, the Sharks had some reservations. Some thought their company’s value was too high, and others were uncertain about how competitive the spice market was. Despite this, Ori and Ethan remained committed to their mission and believed strongly in their product and its positive impact.

Queries + Shark’s Responses, and Final Deal

Mark Cuban: He thought the spice business was doing well but admitted he wasn’t familiar with it. So, he decided not to invest.

Lori Greiner: She liked the spices but was worried about competition, saying there are too many spice brands. Because of that, she chose not to invest.

Barbara Corcoran: She believed the startup was valued too high, meaning they were asking for more money than she thought the business was worth. Thus, she opted out.

Gwyneth Paltrow: She found the spices impressive but admitted she hadn’t heard of the brand before. Not knowing if it was well-known enough, she chose not to invest.

Kevin O’Leary (Mr. Wonderful): He saw potential in the business and made an offer of $500,000 for a 10% share of the company, along with a 20% royalty on sales until he recouped $1 million. 

Ori and Ethan, then countered his offer, asking for the same amount of money but for a smaller percentage of ownership and different royalty terms. Kevin didn’t think their new offer was good enough and decided to walk away without making a deal.

What Went Wrong With Burlap and Barrel  On Shark Tank?

The sharks decided not to invest in a spice business because they thought it was asking for too much money. The company wanted $500,000 for only a small part of the business (5%), which would mean the whole business was worth $10 million. They thought that was too high, especially for a spice company, even though it was selling a lot of products.

The Sharks were also concerned about competition in the spice market because there are many other brands out there. 

Another issue was that, while the company had impressive sales of $12 million, it only kept $1.2 million as profit, which is just a 10% profit margin. Sharks typically prefer businesses that make more profit, especially in a market that has a lot of competition.

Kevin O’Leary wanted a deal where he would get a percentage of the company’s revenue as royalty, which would reduce the money the founders would keep. This made it hard for them to agree to his offer.

Even after being turned down by the Sharks, the founders, Ori and Ethan, remained hopeful and believed that their business could be even better in the future.

Product Availability

Burlap & Barrel is a company that sells a wide variety of spices—more than 75 different ones! They offer unique options that you might not find in your typical grocery store, like special types of cinnamon and cumin. Their spices are packaged in glass jars, which come in two sizes: a small jar (1.8 ounces) and a larger jar (16 ounces). You can buy their products online from their website or on places like Amazon. They also sell to restaurants and grocery stores.

The prices for their spices start at $9.99 for the small jars, with larger sizes available for those who want to buy in bulk. What sets their spices apart is that they’re fresher and more flavorful than those you usually find in supermarkets. This is because they work directly with farmers, cutting out middlemen who typically mark up prices.

What Happened To The Burlap and Barrel  After Shark Tank?

Burlap & Barrel is a company that specializes in spices. Even though they didn’t get a deal on Shark Tank, they have been very successful. By 2023, they made more than $9 million in sales and got attention from well-known magazines like Bon Appétit and The New York Times. They also teamed up with famous chefs like Marc Murphy, which helped increase their visibility.

The company has been smart about expanding its products, introducing new spice blends and gift sets that people might want to buy for holidays and special events. A key part of their business model is their commitment to fair trade; they have paid more than $1.7 million directly to farmers since 2016, ensuring that those who grow the spices are fairly compensated.

As of today, Burlap & Barrel continues to grow, demonstrating that sometimes not making a deal can be a wise choice that leads to even greater success.

Conclusion 

Burlap & Barrel is a company that appeared on Shark Tank. Although they didn’t get a deal from the sharks, the founders, Ori and Ethan, remained focused on their goal of helping farmers and providing high-quality spices to customers. This commitment struck a chord with people, and it led to significant sales and attention in the media.

The sharks had some concerns about how much the company was worth and the level of competition in the spice market, but Ori and Ethan showed that having a strong mission and great products can still lead to a thriving business.

Today, Burlap & Barrel is growing and continues to offer unique spices while also positively impacting the lives of farmers. Their journey illustrates that even without the support from Shark Tank, dedication and a clear purpose can lead to remarkable success.