Cooking seafood at home can seem really daunting for a lot of people. Cleaning, preparing, and cooking seafood can feel complicated and stressful. Because of this, many families skip cooking it altogether, missing the chance to enjoy a tasty seafood meal together. Danielle Mahon noticed this issue and wanted to help make seafood cooking easier and more fun.
To solve the problem, she started a company called Topsail Steamer. The goal of Topsail Steamer is to recreate the fun of a beachside seafood boil right in your own kitchen. They provide easy-to-use kits that simplify the seafood cooking process. Each kit includes fresh ingredients like shrimp, crab, clams, sausage, corn, and potatoes, along with a special seasoning.
You just have to add water (or beer), follow some straightforward instructions, and you can enjoy a delicious seafood meal without the hassle.
Danielle even took her idea to the TV show Shark Tank in its 16th season, looking for $350,000 in exchange for 8% ownership of her company. After some discussion and negotiation, she ultimately made a deal with investors Lori Greiner and Todd Graves for the same amount of money, but for 18% ownership instead. The article explores Danielle’s journey, how the investors reacted, and what happened to Topsail Steamer after appearing on Shark Tank.
Topsail Steamer Net Worth Shark Tank Update 2025
Danielle was looking for an investment of $350k in exchange for 8% equity in the company. At the time of the episode, she valued her company at $4.375 million. Danielle successfully secured a deal with Lori and Todd for an investment of $350k for 18% equity in the company. The investment adjusted the company’s net worth to around $1.94 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Topsail Steamer in 2025 is around $11.4 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Todd Graves
$350,000 for 20% equity
N/A
No
Lori Greiner and Todd
$350,000 for 20% equity $350,000 for 18% equity
$350,000 for 16% equity
Yes
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Danielle Mahon Backstory + Their Initial Pitch
Danielle Mahon has fond memories of enjoying seafood boils with her family when she was young. These special gatherings were fun and filled with tasty food. She wanted to bring that joy to others but noticed that many people find it tricky to cook seafood at home.
To solve this, Danielle started a company called Topsail Steamer. Her idea was to make it easy for everyone to enjoy seafood boils, regardless of their cooking experience. She created special kits called “Bay Buckets” that come pre-prepared with everything needed for a seafood meal, so people don’t have to spend too much time or effort cooking.
When Danielle pitched her business on the TV show Shark Tank, she confidently shared her plan to grow Topsail Steamer nationwide, asking for $350,000 in exchange for an 8% share of ownership in the company. Her aim is to make her seafood kits available to more customers across the country.
Queries + Shark’s Responses, and Final Deal
Each Shark had their own questions and opinions about her company.
Kevin O’Leary: He asked about how much profit Danielle made on each product. Danielle explained that it costs about $70.80 to produce each kit, and she sells it for $177, resulting in a nice profit margin of 60%. However, Kevin thought the business might only do well during certain times of the year, like summer, and decided not to invest.
Daymond John: He was curious about how much money Danielle’s business was making and whether it was planning to grow. Danielle revealed that her stores along the East Coast made about $4.5 million in 2023. Although Daymond found these numbers appealing, he believed the business might be too specialized and also chose not to invest.
Mark Cuban: He focused on how much it cost to pay the employees and how well the stores were performing. Danielle mentioned that labor costs were 17% of sales and that each full-time store earned nearly $987,000 per year. Even though Mark thought the business was doing well, he didn’t see enough room for growth and decided to pass on the investment.
Todd Graves: He loved the idea of making seafood boils available for home cooking and offered $350,000 for a 20% share of the business. Danielle thought this was a bit high and countered with an offer for only 16% of the equity, but Todd didn’t agree.
Lori Greiner: Lori saw potential in the business and decided to join Todd’s offer. She suggested that they split the equity (ownership) equally between them. Danielle then negotiated again and asked if they could settle on 18%. Todd and Lori agreed, and they finalized the deal for $350,000 in exchange for 18% ownership of her company.
Product Availability
Topsail Steamer offers a variety of seafood kits, so if you enjoy seafood, this could be exciting for you. They have 12 types of kits, including a special one called the “Bay Bucket.” Each kit includes fresh seafood ingredients and a unique seasoning mix to make cooking easy and tasty.
You can buy these kits online through their website or another service called Goldbelly, which delivers them across the country. If you’re near one of their eight stores located along the East Coast from New Jersey to Florida, you can also go there to pick up your kit.
The price for each seafood kit is $177, which might be on the higher side, but it could be worth it if you’re a seafood fan looking for a fun and straightforward meal option.
What Happened To The Topsail Steamer After Shark Tank?
Topsail Steamer is a company that became more popular after being featured on the TV show Shark Tank. They sell meal kits that can be shipped to customers all over the United States using a service called Goldbelly. To attract more customers, the owner, Danielle, has created new types of kits to suit different preferences.
In 2024, Topsail Steamer was expected to make $5.7 million in sales, which is an increase from $4.5 million in 2023. Their physical store locations are also doing well, bringing in nearly $987,000 each year. To celebrate their success from appearing on Shark Tank, Danielle is offering a 15% discount to customers who use the code TOPSAILSHARK15 when they shop.
Danielle Mahon appeared on the television show “Shark Tank” seeking to raise $350,000 for a small portion of her business, Topsail Steamer. She wanted to give up 8% of her company in exchange for the money. Instead, she ended up striking a deal with two investors, Lori Greiner and Todd Graves, who offered her the same amount of money but wanted more ownership—18% of her company.
The investors were impressed by her business’s strong sales and unique idea of offering seafood cooking kits.
Since her appearance on the show, Topsail Steamer has grown and is now selling its seafood kits all over the country. The company is known for making it easy for people to enjoy high-quality seafood at home, which has made it very popular among seafood lovers. Danielle’s story highlights that with passion, hard work, and a great idea, success is achievable. Topsail Steamer shows that even complicated tasks like cooking seafood can be simple and fun.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
