Every day, people depend on their phones, tablets, laptops, or gaming systems. It’s frustrating when these devices break suddenly. Cracked screens, slow performance, or broken batteries can interrupt important calls, work tasks, or entertainment. Often, the repair process takes too long, costs too much, or feels untrustworthy. Many device repair shops are hard to find or charge high fees, which adds stress to an already annoying situation.
Recognizing this widespread problem, three entrepreneurs, Jonathan Hoxter, Markevis Gideon, and Jake Voorhees, decided to create a fast, affordable, and reliable solution. NerdiT is now launched as a mobile and in-store repair service that brings convenience back to customers. Their mission was to make tech repairs easy to access, transparent, and wallet-friendly.
This simple but powerful idea was enough to catch the interest of the Sharks on Season 11 of Shark Tank.
During their episode, the team asked for $150,000 in exchange for 20 percent equity, hoping to scale their operations across new locations, including mobile repair “ambulances” and repair kiosks. The Sharks listened carefully, drove hard with questions, but ultimately passed. However, NerdiT Now went on to thrive on its own. Today, the company has grown significantly in revenue, staff, services, and community impact.
NerdiT Now Net Worth Shark Tank Update 2025
Jonathan, Markevis, and Jake were looking for an investment of $150k in exchange for 20% equity in the company. At the time of the episode, they valued their company at $750k. They did not secure a deal with any of the Sharks. The company’s net worth remained around $750k after the episode. After the show was aired, NerdiT Now experienced a good boost in exposure. As per my rough estimate, the current net worth of NerdiT Now is around $4.8 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daymond John
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Matt Higgins
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Jonathan Hoxter, Markevis Gideon, and Jake Voorhees Backstory + Their Initial Pitch
NerdiT Now’s story opens with Markevis Gideon, whose love for tech began early when he was allowed to take a broken computer home and repair it. He double‑majored in accounting and computer science at Widener University and even pursued side hustles like selling textbooks and used cars, fueling his entrepreneurial spirit. After college, he lived abroad in China, managing a bar and gaining firsthand business experience.
Upon returning to the U.S., Gideon turned that passion into action. He founded NerdiT Now in 2015, pulling friends Jonathan Hoxter and Jake Voorhees from college to join him. Their early days were humble, working out of a small space and winning a $9,000 university grant. They purchased an ambulance, transformed it into “The Motherboard,” a mobile repair unit, and opened a storefront in Wilmington, Delaware.
When they stepped into the Shark Tank, they spoke with genuine energy. They shared stories of customers getting repairs done quickly, often in less than 15 minutes. They showcased their pricing, such as a $90 iPhone screen repair with a six‑month warranty, and described the convenience of seeing repairs done in front of customers. They further explained their pilot project: repair kiosks with drop-off and pickup timelines of six hours.
Despite the enthusiasm, their reported revenue for the prior year,$74,000, concerned the Sharks. The founders emphasized that each ambulance generated about $30,000 per month and projected growth to $250,000 that year. They clearly needed more capital to expand mobile units and kiosks to new markets like Philadelphia and Baltimore.
Queries + Shark’s Responses, and Final Deal
When the Sharks raised questions, each asked with the intent to understand and challenge.
Mark Cuban admired their dedication but expressed concern about whether this business could scale quickly. He stated clearly that, while he liked the passion, he didn’t see it as investable in its current form.
Lori Greiner appreciated their speed and transparent pricing, but felt they were too localized and early-stage. She emphasized that expanding to more locations was key, and without that, she couldn’t invest.
Kevin O’Leary echoed Cuban, saying the business lacked a clear growth trajectory and rebuffed offers. Daymond John also felt they weren’t investable yet. Guest Shark Matt Higgins admired their hustle and recommended they invest in another mobile unit, but declined to invest himself.
In the end, despite respect for the young founders and their model, all Sharks decided the company was not ready for investment, citing concerns around scalability and modest sales.
Several key factors prevented NerdiT Now from securing a deal on the show. First, its revenue was too low. With around $74,000 in sales the previous year, the Sharks felt the company’s progress didn’t justify the $750,000 implied valuation. The projected $250,000 didn’t seem fast enough for such a scalable, service-driven model.
Second, scaling repair services that rely on physical presence, mobile vans, or kiosks poses logistical challenges. Sharks questioned whether this could grow into a national chain and whether the unit economics would remain profitable.
Competition was another concern. Established businesses like Best Buy’s Geek Squad operated similar services, and Sharks wondered how NerdiT Now could stand apart without massive capital. Those concerns led to every Shark walking away, leaving NerdiT Now deal‑less but undeterred.
Product Availability
Today, NerdiT Now offers a broad array of repair services. Customers can visit their Wilmington storefront, access mobile repairs via “The Motherboard” ambulance, or use mail-in shipping for a truly contactless experience.
They repair phones, tablets, computers, and gaming consoles, often with turnaround times under 15 minutes for simple fixes. Repair prices are competitive: for instance, iPhone 7 screen repair is $85–$100, depending on model, batteries run $35–$50, while Samsung screen repairs are slightly higher.
Beyond repairs, NerdiT Now is Delaware’s first R2‑certified recycler. Customers can sell old devices or donate broken tech, which the company refurbishes and donates. They also sell refurbished devices in-store, making technology more accessible and eco‑friendly.
Their website allows customers to choose service options, fill out forms, ship devices, or schedule kiosk drop-offs. This multi-channel approach supports both convenience and reach.
What Happened To The NerdiT Now After Shark Tank?
Contrary to fears, NerdiT Now did not fade away after Shark Tank. They used the exposure from the show to increase traffic and brand awareness, even though pandemic lockdowns initially hurt in-person and mobile services.
Through the pandemic, they weathered challenges and pivoted to focus on computer donations. They received multiple grants: $75,000 from Discover Bank, $25,000 from Capital One, and $100,000 from Barclays, supporting their mission to distribute laptops to students and underserved communities.
They’ve helped donate more than 7,000 refurbished computers and trained about 85 technicians through their NERDiT Foundation. In 2021, they even hired Roger Chaufournier as CEO to lay the groundwork for franchising.
By 2023, strides were clear: they grew to 17 employees, secured grants, and reached about $4.6 million to $4.8 million in annual revenue. As of mid‑2025, the company still operates mainly in Delaware, with plans to expand further through kiosks, mobile vans, and recycling initiatives.
Notably, co-founder Jake Voorhees exited as Managing Director in 2021 but remains involved with the foundation. Gideon remains active, leading retail and recycling operations, and remains focused on community impact.
Conclusion
NerdiT Now’s Shark Tank journey was marked by candid honesty and a relatable mission. While their pitch impressed the Sharks, financial metrics and scalability concerns kept them from securing a deal. Yet, this was not the end, but rather a launchpad.
Post‑Tank, the company leveraged newfound attention, weathered pandemic hurdles, secured significant grants, and transformed into a full‑fledged repair, recycling, and tech‑education platform. With over $4.6 million in annual revenue, a growing staff, and thousands of donated computers, NerdiT Now continues to serve its community. Their story proves that determination, smart pivots, and an authentic mission can drive long-term success, deal or no deal.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
