Carrying a big cooler and ice is bulky and messy. You have to fill it, lug it around, find ice, and deal with melting water. It’s annoying for a quick outing or a short hike. People want a lighter, simpler way to keep drinks cold. That is the common issue many face. It ruins the mood. You want cold drinks without the hassle. That is where Chill Systems came in.
The founders thought there must be a better way. They created an ice‑free cooler that you freeze ahead of time, fill with cans or a bottle, and enjoy cold drinks on the go.
They came to Shark Tank to see if the Sharks believed in their vision. Chase Mitchell and Brian Bloch wanted support to grow their startup. In Season 12 Episode 17, they showed off their compact chiller and asked for funding. They hoped to change how people stay hydrated outdoors. They asked for $150,000 for 15 percent of their company. The pitch had promise.
But the Sharks had concerns. They asked tough questions and shared honest feedback. The result was clear. No deal. Yet the real story is what happened next. Did Chill Systems rise or fall? Let’s find out.
Chill Systems Net Worth Shark Tank Update 2025
Chase and Brian were looking for an investment of $150k in exchange for 15% equity in the company. At the time of the episode, they valued Chill Systems at $1 million. They did not receive a deal from any of the Sharks, so the company’s net worth stayed at around $1 million. After the show was aired, Chill Systems saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Chill Systems is $0, as the company shut down in early 2022.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Daniel Lubetzky
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Chase and Brian Backstory + Their Initial Pitch
Chase and Brian met in college. Both had tech jobs later—Chase at Google and Brian at Apple. They grew tired of normal routines and empty promises. They wanted something that mattered. The idea came when they saw friends lugging ice coolers. They thought there must be a simpler way. They started working on prototypes in their free time.
They tested materials and cooling gels. They ran a Kickstarter and got enough to start a small production. Still, they needed more money to scale. That led them to audition for Shark Tank.
When they stepped into the tank, they showed off the chiller. Brian carried a bag of ice and dropped it for effect. Then they showed how Chill Systems works. They explained costs: initial units cost $37 to make, but they had reduced the cost to $18. They sold units for $30. They admitted they were losing money per item. Yet they believed in the environmental value.
They asked for funding to lower costs, market better, and reach more customers. The pitch laid out a clear vision and hard numbers. The ball was in the Sharks’ court.
Queries + Shark’s Responses, and Final Deal
Kevin O’Leary spoke first. He fired off questions about capacity. Three cans? That seemed too small for most uses. He asked why buyers wouldn’t just get ice packs or normal coolers. He told them frankly: it’s a bad idea, and he was out.
Mark Cuban followed, but was calmer. He pointed out the cost structure. They admitted ice‑free coolers still cost more to make than they sell for. He told them the pitch was too long and they needed to tighten it. But he also passed.
Robert Herjavec then questioned their credibility. He thought the story switched from innovation to sustainability and lacked consistency. He ended his questions and left without a deal.
Lori Greiner asked about retail margins. She said if they could bring costs down and improve margins, they might make sense for stores. But she didn’t feel it was enough. She stepped away.
Guest Shark Daniel Lubetzky wanted to know why the world needed another cooler. He felt sustainability was a crutch, and the product didn’t stand on its own merits. No deal.
That left Chase and Brian without an offer. They left the tank without a partner. It was a tough day. But they left with clarity. And a plan.
What Went Wrong With Chill Systems On Shark Tank?
Several factors kept Chill Systems from getting a deal. First, the manufacturing cost was too high. Even after reducing it to $18, they sold for $30 and were still losing money. For a Shark, negative margins are a red flag. Second, the capacity was too small. Only three cans or one bottle. Buyers questioned why not make it larger. It seemed too small for most needs.
Third, the sustainability angle was weak. Sharks pointed out that the product itself used plastic. It wasn’t truly eco‑friendly. Finally, the pitch was uneven. The story changed tone and lacked a strong retail or growth path. This undermined their credibility.
In the end, the Sharks all passed. The product had passion but lacked profit potential.
Product Availability
The Chill Systems chiller was a compact, cylindrical cooler. You froze it for 24 hours. Then you could chill three cans or a bottle inside. It stayed cool for about 6 hours. It could be carried by hand or in a bag. There were also totes and soft cooler bags using the same gel technology.
It launched via Kickstarter and was later sold on their website, Amazon, and through promotional products. Pricing ranged from $49.95 to $59.95, depending on style. Their tote and bag sold for around $69.95. But high production costs and low retail prices made it hard to turn a profit.
What Happened To The Chill Systems After Shark Tank?
After the episode aired in March 2021, they ran a special sale to capitalize on the exposure. They continued selling until mid‑2021. But sales slowed, and their online activity stopped by July 2021.
By January 2022, Chill Systems shut down. Their website went dark, and Amazon listings disappeared. LinkedIn profiles show Chase joined Coinbase in January 2022, and Brian returned to Apple in July 2021. The founders moved on to new careers.
Conclusion
Chill Systems started with a clear goal: to make cooling drinks easier and eco‑friendly. Chase and Brian built a storytelling pitch and asked for investment. But the Sharks found flaws—pricing, small capacity, shaky sustainability, and no profit. No deals were made, and the business closed in early 2022. While that part is sad, the founders gained valuable learnings and have moved forward.
Chill Systems may be gone, but it’s not a wasted story. It shows how important margins, market fit, and clarity are in product startups. And even when things end, the lessons stay. Chase and Brian may have left Shark Tank without a deal, but they left with experience that could fuel their next success.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
