Eat Your Flowers Net Worth Shark Tank Update 2025

Many desserts, like cakes and cookies, might taste great but don’t always look very exciting. Loria Stern, a chef and baker, saw this issue while working in different kitchens. She wanted to make desserts that were both delicious and beautiful.

In 2011, she found a fun way to decorate her baked goods by using edible flowers. This idea led to her starting a business called Eat Your Flowers, where she created colorful cookies and cakes adorned with flowers. Her treats are so pretty that they look like art, but they also taste amazing.

Loria went on Shark Tank to ask $250,000 for 12% equity to help grow her business. She wanted to hire someone to help manage operations and create new products. After some back-and-forth discussions, she made a deal with Barbara Corcoran, who agreed to give her the money for 15% of the company instead of the 12% Loria originally offered.

Eat Your Flowers Net Worth Shark Tank Update 2025

Loria was looking for an investment of $250k in exchange for 12% equity in the company. At the time of the episode, she valued her company at $2.08 million. Loria successfully secured a deal with Barbara for an investment of $250k for 15% equity in the company. The investment adjusted the company’s net worth to around $1.67 million. After the show was aired, the company saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Eat Your Flowers in 2025 is around $1.8 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	$250,000 for 15% equity	N/A	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$250,000 for 25% equity	N/A	No
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Loria Stern Backstory + Their Initial Pitch 

Loria Stern is a passionate individual who grew up in a small town with a love for tennis. While working at a tennis club, she discovered her passion for cooking, especially while making meals for tennis players. This led her to train as a chef and eventually focus on baking.

In 2011, Loria had a unique idea to decorate her baked goods, like cookies and cakes, with edible flowers. This concept combined the visual appeal of flowers with the taste of desserts, creating something special and eye-catching. She named her business Eat Your Flowers, and it quickly became popular.

With her stunning food photos being shared widely on Instagram and features in major magazines like Vogue and Oprah, her brand gained significant attention.

When Loria pitched her business on Shark Tank, she showcased a beautiful array of her flower-adorned treats. The Sharks tasted her delicious shortbread cookies and were impressed. At that time, her business had already made $2.2 million in sales and was on a growth trajectory, expecting to reach $1 million in revenue that year.

Loria explained that while it cost her $7 to make each box of cookies, she sold them for $50, allowing for a healthy profit margin. She sought $250,000 in exchange for 12% ownership of her business to help expand, hire an operations manager, and develop packaged goods for stores like Whole Foods.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary: He liked Loria’s cookies but thought they were priced too high. He offered her $250,000 in exchange for 25% of the company, meaning he wanted a significant piece of ownership. Loria didn’t want to give up that much ownership and turned him down.

Lori Greiner: She admired how the cookies looked but was uncertain about how the business would compete in the market. Because of her concerns about competition, she decided not to invest.

Robert Herjavec: Although he appreciated the artistic aspect of Loria’s cookies, he had doubts about whether she could keep the brand special as it grows. Loria assured him she wanted to maintain a high-end image and might work with well-known shops like Starbucks, but Robert still chose not to invest.

Mark Cuban: He liked Loria’s story and found her creative but ultimately decided that her business didn’t align with the type of investments he usually makes.

Barbara Corcoran: She saw great potential in Loria’s vision and was impressed with her ambitions. Barbara believed that a strong team is key to success and offered Loria $250,000 for a smaller percentage of the company—15%. Loria accepted this offer, valuing Barbara’s experience and guidance for growth.

Product Availability

If you’re looking to buy Eat Your Flowers products, you can find them online at their official website. This brand specializes in selling cookies and cakes that are beautifully decorated, often featuring edible flower designs. The prices for their products vary, typically ranging from $25 to $100, depending on what you choose. They sell directly to customers, meaning you can order from them without going through any other retailers.

What Happened To Eat Your Flowers  After Shark Tank?

After the show, the company Eat Your Flowers became really popular. More people visited their website, and they sold a lot more products, which helped their overall value increase to $1.8 million. 

But in September 2024, they ran into a problem. They were tricked by a scam that involved a fake check for a cupcake order, which caused them to lose $2,000. Even with this setback, the company is still doing well and managing to succeed.

Conclusion 

Loria Stern started out as a tennis player in a small town, but her journey took a turn when she founded her company, Eat Your Flowers. This unique business creatively combines baking and art by using edible flowers in her baked goods, setting her apart from other bakers.

During her appearance on Shark Tank, where some of the Sharks were unsure about her business. However, Barbara saw the potential in Loria’s concept and decided to invest $250,000 for a 15% share of the company. This investment has helped Loria’s business grow and flourish, demonstrating that if you combine creativity with passion, you can achieve great success.