Finding the perfect edible gift can be tough. Most options, like chocolate boxes or cookie tray,s are boring and predictable. People want something fun, creative, and shareable. That’s where Dirty Cookie comes in.
Shahira Marei, the founder of Dirty Cookie, had a brilliant idea: edible cookie shot glasses. These aren’t just any cookies. They are thick, sturdy, and shaped like shot glasses, perfect for holding milk, ice cream, coffee, or even alcohol. They come in different flavors and can be customized for holidays, parties, or corporate events.
When Shahira pitched Dirty Cookie on Shark Tank Season 13, she asked for $500,000 for 5% equity. The sharks loved the concept but had concerns about the business model, production costs, and scalability. Despite initial rejections, Robert Herjavec saw potential and made a deal—$500,000 for 25% equity, which would drop to 15% if the company hit $6 million in revenue.
Dirty Cookie Net Worth Shark Tank Update 2025
Shahira was looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $10 million. Shahira successfully secured a deal with Robert for an investment of $500k for 25% equity in the company. The investment adjusted the company’s net worth to around $2 million. After the show aired, the company experienced a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Dirty Cookie is around $30 million.
Shark(s) name
$250K loan (8% interest) + $250K for 25% equity. $ 250 K as a loan at 8% interest + $250k for a 25% stake, reducing to 15% upon hitting $6M in revenue
Counteroffer
Accepted?
Daymond John
Out
N/A
N/A
Lori Greiner
$250K loan (8% interest) + $250K for 25% equity. $ 250 K as a loan at 8% interest + $250k K for a 25% stake, reducing to 15% upon hitting $6M in revenue
$250K loan (10% interest) + $250K for 15% equity
No
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
$500,000 for 30% equity (drops to 15% if $6M revenue hit)$500,000 for 25% equity (drops to 15% if $6M revenue hit
$500,000 for 20% equity (drops to 15% if $6M revenue hit)
Yes
Mark Cuban
Out
N/A
N/A
Shahira Marei Backstory + Their Initial Pitch
Shahira Marei started Dirty Cookie after noticing a gap in the edible gift market. She wanted something unique, fun, and Instagram-worthy. Her solution? Cookie shot glasses that people could eat after drinking from them.
The first few years were tough. Dirty Cookie struggled with low sales and high production costs. Each cookie was handmade, making it hard to scale. But in 2021, Shahira switched to direct-to-consumer sales, and business exploded. That year, Dirty Cookie made $2.6 million in revenue.
When Shahira entered the Shark Tank, she brought samples for the sharks. They loved the taste and creativity. However, the business side worried them.
Shahira’s ask was $500,000 for 5% equity, valuing the company at $10 million. She explained that the funds would help automate production, expand marketing, and grow retail distribution.
Queries + Shark’s Responses, and Final Deal
Mark liked the product itself but strongly criticized the business approach. He noted that Dirty Cookie is in a competitive market where many similar products exist, and profit margins (the difference between the cost to make something and its selling price) are low. Without a unique advantage over competitors, he decided not to invest.
Kevin took a more severe stance, expressing that the costs to produce the cookies were too high, making the business model unfeasible long-term. He also opted out of investing.
Daymond agreed with Mark and Kevin, believing that the manner in which the cookies are made (handmade) would make it hard to grow the business efficiently. This would lead to higher costs, so he too declined to invest.
Robert, while recognizing the entrepreneur’s potential, believed there were too many risks involved in the business and initially said no.
Lori was the only one who appreciated the product. She made an offer of $250,000 as a loan (with an 8% interest) and $250,000 for a 25% share of the company (equity).
Just as Shahira (the entrepreneur) was contemplating Lori’s offer, Robert changed his mind and presented a new proposal: $500,000 for a 25% equity stake, with a condition that if Dirty Cookie reached $6 million in sales, his ownership percentage would drop to 15%.
Shahira successfully negotiated with Robert to keep the 25% equity and reduce it to 15% only if they hit the revenue target. She felt positive about the deal and agreed to work with Robert.
Product Availability
Dirty Cookie sells shot glasses made out of cookies that come in a variety of flavors. The flavors include:
– Chocolate Chip
– Red Velvet
– Sugar Cookie
– Birthday Cake
They also create personalized designs for special events like weddings, corporate gatherings, and holidays. The prices vary, starting at $25 for a small set and going up to over $100 for larger custom orders. You can purchase these cookie shot glasses from the Dirty Cookie website or at selected retail stores.
What Happened To The Dirty Cookie After Shark Tank?
Since appearing on Shark Tank, Dirty Cookie has become much more popular and successful. The company has been featured on well-known platforms like Food Network, Good Morning America, and Forbes. This kind of publicity has helped them sell more cookies. Large companies are interested in Dirty Cookie, often ordering cookies with their logos for corporate events, which brings in additional revenue.
The owner, Shahira, is planning to take Dirty Cookie to Canada and has already started a franchise in Egypt, indicating a growth in their global presence. Currently, all cookies are still made by hand, but there are plans to introduce some automated processes in the future to increase production.
Additionally, Shahira shared with Tasting Table that she is developing new cookie flavors and working on ways for customers to customize their cookies using artificial intelligence.
Conclusion
Dirty Cookie, a company that makes delicious, edible cookie creations, had a tough but successful experience on Shark Tank. At first, many sharks turned them down. However, one shark, Robert Herjavec, decided to invest in them. Since then, Dirty Cookie has experienced significant growth, gaining important clients and getting featured in the media.
The company still faces a major challenge: producing enough of its cookies to meet demand. If the owner, Shahira, can find a way to automate production, Dirty Cookie has the potential to become a popular name for edible gifts that people love to give and receive.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
