The Cereal Killerz Kitchen Net Worth Shark Tank Update 2025

In today’s fast-moving world, finding fun and affordable food options that feel fresh and different is hard. Many people feel stuck with the same old fast-food choices or boring breakfast options. For parents and kids, it can be even harder to find a place that’s both exciting and family-friendly. A lot of restaurants offer the same menu everywhere, and it’s tough to find something unique that brings joy and flavor at the same time.

That’s exactly the kind of problem Jessica and Chris Burns wanted to solve. They believed cereal isn’t just for breakfast, it can be the star of an entire meal or even dessert. So, they created The Cereal Killerz Kitchen. It’s a fun and colorful place where you can enjoy your favorite cereals in crazy new ways, like on waffles, in milkshakes, or as ice cream toppings.

When they appeared on Shark Tank Season 12, they asked for $125,000 for 10% equity. They wanted a partner to help them grow their cereal dream into something bigger.

The Cereal Killerz Kitchen Net Worth Shark Tank Update 2025

Jessica and Chris were looking for an investment of $125k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1.25 million. Jessica and Chris did not get a deal from any of the Sharks. The company’s net worth stayed at around $1.25 million. After the show was aired, The Cereal Killerz Kitchen saw a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of The Cereal Killerz Kitchen is around $3.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daymond John	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Jessica and Chris Burns Backstory + Their Initial Pitch 

Jessica and Chris Burns are a married couple who have been through a lot in life. Before they started their business, they faced some real struggles, including financial problems and even homelessness. One of their biggest motivations in life is their daughter, who has Down syndrome. They wanted to create a future for her that would be bright, secure, and full of happiness. Their daughter gave them the strength to keep going, even when times were hard.

Out of that desire came The Cereal Killerz Kitchen. They wanted to build a fun, family-friendly restaurant that celebrated something simple, cereal. Everyone loves cereal in some form. Whether it reminds you of your childhood or is just a quick snack, cereal brings joy. The idea behind their business was to take that joy and turn it into a creative and delicious menu.

When they walked into the Shark Tank, they were asking for $125,000 in exchange for 10% equity in their business. They explained that their restaurant served over 100 kinds of cereal from around the world and offered them in many fun forms milkshakes, sundaes, ice cream, coffee, and even cereal-covered waffles. At the time, they only had one location and were planning to expand.

Queries + Shark’s Responses, and Final Deal

When the pitch ended, the Sharks began asking questions. 

Kevin O’Leary was curious about the money side of things. He asked how much they were earning and what their profits looked like. Jessica and Chris explained that they were losing about $8,000 a month from their first location. They blamed the COVID-19 pandemic for the loss and said they were already working on opening 1 to 3 new locations. They believed those would perform better.

Mark Cuban wanted to know more about their expansion plan. He asked where the new stores would be and how they planned to manage them. Jessica and Chris shared that they had locations planned in high-traffic areas and believed those would attract a lot of customers. Mark wasn’t fully convinced. He said restaurant businesses were hard to manage, and scaling them was risky.

Daymond John, who is usually supportive of unique food ideas, asked how they were marketing the brand. Jessica mentioned that social media played a big role, and they had strong community support. Daymond appreciated their effort but felt unsure about making his money back.

Robert Herjavec was very touched by their story. He said he respected their journey and was impressed by their strength. But from a business perspective, he thought it wasn’t the right time for him to invest. He said the losses were too big, and the restaurant model was too risky.

Lori Greiner spoke next. She said she loved their passion and energy. But she also said she had a conflict of interest due to other businesses she was involved with, so she had to step out.

After listening to all the sharks, it became clear that none of them were ready to invest. Each shark had their own reason — whether it was the risk, the losses, or conflicts of interest. Jessica and Chris left the tank without a deal.

What Went Wrong With The Cereal Killerz Kitchen  On Shark Tank?

The main reason the Sharks didn’t invest in The Cereal Killerz Kitchen was the financial side of the business. At the time of the pitch, their only location was losing $8,000 every month. For investors, this is a red flag. Sharks usually want to see that a business is either already profitable or is very close to becoming profitable.

Another big reason was the type of business itself. Restaurant businesses are known for being hard to grow. There are a lot of costs involved, like rent, staff, ingredients, and maintenance. If one location is struggling, it can be hard to manage new ones, especially without strong financial backing.

Mark Cuban and Daymond John both pointed out that while the idea was fun and creative, managing multiple restaurants is tough work, and not every location performs the same way. Lori Greiner had a conflict of interest with other food-related businesses, which meant she couldn’t invest even if she wanted to.

So, while the Sharks were emotionally touched by Jessica and Chris’s story, their concerns about the business model, financial loss, and growth strategy led to all of them stepping out without making an offer.

Product Availability

You can order cereal-topped milkshakes, cereal-infused waffles, and even cereal coffee drinks. The idea is to create something people don’t get anywhere else. It’s not just about eating — it’s about having fun with food.

As of now, The Cereal Killerz Kitchen has five locations. are three in Nevada, including one on the Las Vegas Strip. There is also one in Utah and another in Arizona. The restaurants have become local favorites and are often filled with customers who come for the experience as much as the food.

You can also visit their official website. The website shows their full menu, store locations, and lets you buy cool merchandise like branded T-shirts and hats. They also offer gift cards. Their social media pages are very active, showing new food creations and keeping fans updated.

What Happened To The Cereal Killerz Kitchen  After Shark Tank?

Even though Jessica and Chris didn’t get a deal on Shark Tank, they didn’t give up. In fact, their business has grown a lot since their episode aired. At the time of the show, they had just one store and were planning new ones. Today, they have five full locations. One of their most popular stores is located on the Las Vegas Strip, which is a great spot for tourist traffic.

They used the exposure from Shark Tank to boost their brand. Even though the Sharks didn’t invest, millions of people saw their episode. That kind of attention can be very valuable. It brought more people to their stores and helped build excitement around their brand.

They also created a fun in-store challenge. If a customer can eat a giant bowl of cereal made from 130 different cereals in under 60 minutes, they get the meal for free and win extra prizes. This challenge became very popular and helped attract new customers.

Today, the Cereal Killerz Kitchen is considered a successful small business. They are active on social media and continue to experiment with new cereal-based recipes. As of today, they are still in business and doing well. They’ve turned a Shark Tank “no” into a real success story.

Conclusion 

Jessica and Chris Burns came to Shark Tank with a dream to grow their fun and creative restaurant, The Cereal Killerz Kitchen. They brought heart, passion, and a business filled with colorful cereal creations. Even though the Sharks didn’t invest, they didn’t give up.

Their story showed that a “no” on Shark Tank doesn’t mean the end. Since their episode, they’ve opened five stores, including a major one on the Las Vegas Strip. Their brand has grown, their customer base is loyal, and their menu continues to evolve with fun and exciting treats.

They didn’t walk away with a deal, but they walked away with something just as valuable — nationwide exposure and the chance to turn viewers into customers. Their journey proves that sometimes, all it takes is belief in your idea, a lot of hard work, and the courage to keep going when things don’t go as planned.