The journey of Greg Demirjian and his invention called Surf Band Pro, a wristband designed to store and dispense sunscreen. Greg had the idea after facing a common problem: when enjoying outdoor activities like hiking, surfers, and beachgoers often find that traditional sunscreen bottles can be difficult to use — they might leak, spill, or get lost in a bag.
One day, during a hike, Greg needed hand sanitizer quickly, which made him realize how helpful it would be to have sunscreen readily available in a more accessible form. This inspired him to create a product that would allow people to easily apply sunscreen without the mess of traditional bottles.
He decided to present his product on Shark Tank, where he pitched his idea to a panel of Sharks. Greg asked for $150,000 in exchange for 10% of his business, but unfortunately, none of the Sharks agreed to invest.
Surf Band Pro Net Worth Shark Tank Update 2025
Greg was looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, he valued his company at $1.5 million. Greg did not get a deal from any of the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Surf Band Pro in 2025 is around $1.5 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Barbara Corcoran
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Robert Herjavec
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Greg Demirjian Backstory + Their Initial Pitch
Greg Demirjian is an inventor who enjoys spending time outdoors. While hiking, he found it annoying to search through his bag for hand sanitizer, which sparked an idea for his product called Surf Band Pro. This product is a wristband that dispenses sunscreen, making it easy to access while enjoying outdoor activities.
Greg spent several years developing the Surf Band Pro, facing a significant challenge in creating a special valve that would allow the sunscreen to be dispensed smoothly. Many engineers believed it couldn’t be done, but Greg remained determined and ultimately succeeded.
When he pitched his idea on Shark Tank, he explained that the wristband can hold enough sunscreen for several applications, making it ideal for surfers, hikers, and anyone who spends time in the sun. He demonstrated that it is simple to use: just press the band to get the sunscreen.
At that point, Greg had invested $150,000 of his own money into the project. The manufacturing cost per unit was $5, and he planned to sell them for $19.95 at retail. However, he had only managed to sell 200 units before appearing on the show.
Greg asked the Sharks for $150,000 in exchange for 10% ownership of the business to help him grow production and marketing efforts. Sadly, none of the Sharks felt there was enough potential in his idea to invest in it.
Queries + Shark’s Responses, and Final Deal
Lori Greiner – She liked the idea of the product but was concerned about competition, asking if there were similar products already available. Although Greg, the entrepreneur, mentioned a special design that set it apart, Lori thought the personal care market was overcrowded with options, leading her to choose not to invest.
Kevin O’Leary – Kevin found the product’s name unappealing and suggested a more eye-catching name like “Squirt Master Pro.” He recommended using social media to generate excitement about the product. However, he ultimately felt that the profits wouldn’t be high enough, so he decided against investing.
Mark Cuban – Mark believed the product would require live demonstrations to sell well, which he thought would make it difficult to expand the business. Although he appreciated the concept, he felt it did not align with his investment strategy and opted out.
Barbara Corcoran – Barbara agreed that the product was smart but saw the sunscreen market as overly competitive, meaning it would be hard for Surf Band Pro to achieve significant success. Because of that, she chose not to invest.
Robert Herjavec – Robert appreciated Greg’s effort and determination but didn’t feel personally connected to the product. He indicated it wasn’t something he was interested in, so he also decided to pass on the opportunity.
What Went Wrong With Surf Band Pro On Shark Tank?
while the Sharks acknowledged the potential of Surf Band Pro, their concerns about competition, market saturation, branding, and fit with their investment goals led them all to ultimately decline to invest in the product. There are lots of sunscreen brands and products available, so it’s difficult for a new one to get noticed and attract customers.
The product needs demos or live demonstrations to show how it works effectively, which is hard to do when selling online, as you can’t physically show the product to customers. Selling only 200 units at the start makes it seem like the business isn’t doing well, which makes investors nervous about taking a risk on it. Even with these problems, Greg believed strongly in his product and its potential to succeed.
Product Availability
You can buy the Surf Band Pro directly from the company’s official website. The prices for the product vary between $19.95 and $29.95, depending on which model you choose.
What Happened To The Surf Band Pro After Shark Tank?
Even without getting funding from Sharks, Greg continued to work hard and develop his product. He first added some new options for his product, like different bands made of materials called bezel and silicone. However, by August 2024, he decided to return to the original product design, which used Velcro, to make it work better.
A significant opportunity arose when the United Nations reached out to him. They were interested in using Greg’s product, Surf Band Pro, to help spray mosquito repellent in areas where malaria is common. This partnership helped Greg’s company gain recognition all around the world.
As of today, Greg’s business has a value of $1.5 million. It makes $1 million each year in sales. You can buy the products from their website.
Conclusion
Greg Demirjian appeared on Shark Tank but didn’t end up securing a deal with the sharks. However, his determination led to success for Surf Band Pro. The company achieved this success by being innovative and forming important partnerships, one of which was with the United Nations. This shows that even without financial backing from the Shark Tank investors, a great idea can still succeed.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
