Garret and Dakota Porter, two brothers passionate about winter sports, wanted to make nighttime activities like skiing and snowboarding more exciting and safer. They found that typical bright floodlights made the slopes feel dull and lacking in color.
To solve this problem, they created ActionGlow, a line of LED lighting systems that can be attached to snowboards, skateboards, kayaks, and other sports gear.
In Season 14 of “Shark Tank,” they asked for $200,000 in exchange for 15% of their business. They impressed the Sharks by showcasing their product while skateboarding with the glowing LED lights. Although some Sharks were worried about how big the market for this product might be, Robert Herjavec saw the potential and offered them $200,000 for 30% equity instead. The brothers accepted his offer after some back-and-forth discussion.
ActionGlow Net Worth Shark Tank Update 2025
Garret and Dakota were looking for an investment of $200k in exchange for 15% equity in the company. At the time of the episode, they valued their company at $1.33 million. Garret and Dakota successfully secured a deal with Robert for an investment of $200k for 30% equity in the company. The investment adjusted the company’s net worth to around $667k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of ActionGlow in 2025 is around $10 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Robert Herjavec
$200,000 for 30% equity
$200,000 for 20% equity$200,000 for 25% equity
Yes
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Barbara Corcoran
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Garret and Dakota Porter Backstory + Their Initial Pitch
Garret and Dakota Porter, two brothers from Michigan, loved snowboarding but felt that nighttime riding was lacking excitement because the typical white lights didn’t create much of an atmosphere. To fix this, they invented ActionGlow, which are colorful LED lights that can be attached to sports gear, making them glow in different vibrant colors.
They started this business in 2012 and were granted a utility patent in 2016 to protect their unique design. At first, they made and sold their lights by hand, relying on word of mouth to spread the news. The lights they created were effective: they were waterproof, bright, and could be seen from over half a mile away. The prices varied, with skateboard lights costing around $49 and larger setups for things like kayaks going up to $124.
By the time they appeared on the TV show Shark Tank, they had already sold $130,000 worth of products, with a significant portion of those sales happening in the last couple of years. However, they faced challenges in scaling up their production and marketing efforts. They sought investment to launch a new version of their product called ActionGlow2, which would feature multiple colors.
In their pitch to the investors, they asked for $200,000 in exchange for 15% of their company, giving it a valuation of about $1.3 million. They believed that with the right funding, they could increase their sales to $430,000 and expand their business beyond its current limitations.
Queries + Shark’s Responses, and Final Deal
The Sharks on the show “Shark Tank,” had different opinions about a product called ActionGlow.
Kevin O’Leary (Mr. Wonderful)
Kevin liked the product concept but was worried about getting patent protection. He had seen similar products copied by competitors in the past and thought this business might be too small for his investment preferences. As a result, he decided not to invest and went out.
Lori Greiner
Lori appreciated the enthusiasm of the creators but believed the business was too niche. She felt it wouldn’t appeal to a broad enough audience for her investment strategy. So, she also chose to go out.
Mark Cuban
Mark acknowledged the creators’ hard work but determined that the business didn’t fit his interests. He questioned whether the market was large enough since it seemed to be aimed mostly at snowboarders and skateboarders. Consequently, he went out as well.
Barbara expressed concern over the low sales figures and a weak social media plan. She felt they needed to boost their marketing efforts before seeking investment and decided to go out.
Robert Herjavec
Robert was the only investor who saw significant potential in the product. He loved how it looked and thought it could appeal to a wider audience beyond just sports enthusiasts. He made a generous offer of $200,000 for 30% ownership of the company, which was double what the creators initially asked for.
The creators countered Robert’s offer, first asking for 20% and then 25%, but Robert held firm on his terms. Lori encouraged the brothers to accept the deal, highlighting that Robert’s knowledge could help them grow the business. Ultimately, they agreed to Robert’s offer of $200,000 for 30% equity.
Product Availability
ActionGlow offers a range of LED lighting systems that are simple to install and perfect for various outdoor activities. Here’s a quick overview of their products:
– Snowboard & Ski Lights: These lights are waterproof and can be seen from more than half a mile away, making them great for winter sports.
– Skateboard Lights: These lights easily attach to skateboards and feature multiple color settings for added fun.
– Kayak & Bike Lights: Designed for those who enjoy nighttime rides or paddles, ensuring visibility in low-light conditions.
You can buy these lights on Amazon or directly from their official website. Prices for the lights range from $49 to $124, depending on which model you choose.
What Happened To The ActionGlow After Shark Tank?
Since being featured on the TV show Shark Tank, ActionGlow has experienced significant growth, they made $60,000 in sales on the same night their episode aired, which is actually twice as much as they earned in all of 2021. Their annual revenue exceeds $3 million today. They have expanded their range of products to include more sports equipment.
They have formed a strong partnership with Robert Herjavec, one of the investors from Shark Tank. They communicate frequently, but the specifics of their business deal are kept private.
Overall, ActionGlow’s journey is a success story that shows how a simple and fun idea can grow into a successful business with the right help and guidance.
Conclusion
Garret and Dakota Porter created a product called ActionGlow, which features glowing lights for sports activities, especially at night. They pitched their idea on the TV show “Shark Tank,” but initially, they faced doubts because their business was growing slowly and the potential market didn’t seem very big.
However, one of the investors on the show, Robert Herjavec, saw potential in their idea and decided to invest in them. With his support, they were able to grow their business quickly and successfully, eventually making millions of dollars.
Today, ActionGlow has expanded significantly, and its lights are now popular across various sports. Their journey demonstrates that even products that seem niche or specialized can succeed with the right approach and investment. For people involved in nighttime sports, ActionGlow’s LED lights can enhance the experience by making it both more enjoyable and safer.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
