Life Raft Treats is a dessert business created by pastry chef Cynthia Wong that aims to make desserts more exciting and imaginative. Traditional desserts can be boring, so Cynthia decided to combine her passions for food and art to create unique frozen treats. One of her standout products is the “Not Fried Chicken,” which is an ice cream bar designed to look like a crispy chicken drumstick.
In Season 16 of Shark Tank, Cynthia and her husband, John, went on the show to ask for $250,000 in exchange for 5% ownership of their business. They wanted to use this money to improve their online sales and enhance their website.
Although they showcased their creative products and had good sales figures, the investors (known as the Sharks) were worried about the difficulties and challenges in the frozen food market. Ultimately, Cynthia and John did not secure an investment and left the show without a deal.
Life Raft Treats Net Worth Shark Tank Update 2025
Cynthia and John were looking for an investment of $250k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $5 million. They did not secure a deal with the Sharks. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Life Raft Treats in 2025 is around $7.32 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Todd Graves
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
Out
N/A
N/A
Daymond John
Out
N/A
N/A
Mark Cuban
Out
N/A
N/A
Cynthia Wong Backstory + Their Initial Pitch
Cynthia Wong, a pastry chef, started a dessert business called Life Raft Treats because she loves both food and art. She wanted to create desserts that were not only tasty but also fun and visually interesting. Along with her husband, John, they launched Life Raft Treats as a way to express their creativity.
One of their most popular items is called “Not Fried Chicken,” which is an ice cream bar that looks like a fried chicken drumstick. They also offer other whimsical desserts, like ice creams that resemble hot dogs. All their products are made from high-quality ingredients to ensure a great taste and a fun experience.
In a presentation on the TV show Shark Tank, Cynthia and John talked about their journey in starting the business and the challenges they encountered. They shared how they began by selling directly to customers and have now grown their business to have products in about 500 stores across the U.S. They also mentioned their plans to improve their online sales and refresh their website.
Queries + Shark’s Responses, and Final Deal
Mark Cuban found the frozen food industry to be very complicated and believed it would be difficult to navigate. As a result, he chose not to invest.
Daymond John expressed interest in the concept but was concerned about the company’s sales and distribution channels. He liked the idea but didn’t see how he could contribute or help the business grow, leading him to decline investment.
Lori Greiner inquired about the competition in the market. Since she already invested in a similar business, Frozen Farmer, she concluded that Life Raft Treats would compete with her existing investment and decided against investing.
Kevin O’Leary focused on the financial aspects and the potential for growth. After assessing the situation, he felt that the business wasn’t mature enough yet to warrant his investment, so he passed.
Todd Graves, a guest Shark, considered the company’s focus. His own business is centered around fresh chicken, and he felt that frozen desserts were too far removed from his interests. Therefore, he also decided not to invest.
In the end, despite having innovative products and decent sales figures, Cynthia and John were unable to secure any investment from the Sharks.
What Went Wrong With Life Raft Treats On Shark Tank?
The Sharks, who are investors in a business show, had some doubts about a company called Life Raft Treats. Here’s a breakdown of their concerns. They thought the frozen food market was difficult and complicated, which could make it hard for the business to succeed. They were worried that Life Raft Treats might not grow enough or make good financial returns. This means they weren’t confident the business would earn a lot of money in the future.
Some Sharks, like Lori Greiner, already had businesses in similar areas and didn’t want to invest in something that could compete with their own investments. Because of these worries, the Sharks decided not to invest in Life Raft Treats
Product Availability
Life Raft Treats is a fun brand that makes unusual frozen desserts. Their most popular item is called “Not Fried Chicken,” which is an ice cream bar shaped like a fried chicken drumstick. They also have other creative treats, like ice creams that look like hot dogs.
You can buy their products online or find them in about 500 stores across the United States. When you order online, they send your treats with dry ice to keep them cold and fresh. Additionally, they offer catering for special events, starting at $5,000 for standard bookings and $7,000 for custom-made options.
What Happened To The Life Raft Treats After Shark Tank?
Life Raft Treats is a company that makes fun and unique frozen desserts. After showcasing their products on the TV show “Shark Tank,” they became more popular and their business started to grow. They began selling directly to customers through their website and also began offering their treats for private events, like parties and gatherings. In fact, they are so popular that they are fully booked for private events until mid-2025!
In addition to this, Life Raft Treats formed important partnerships with other food companies, Gourmet Foods International and P10 Foods, which helped them expand their reach and sell their products in more places. As a result, their sales have increased.
As of today, Life Raft Treats is still operating and continues to sell its fun frozen treats both online and in some retail stores.
Cynthia and John went on the TV show Shark Tank to pitch their business, Life Raft Treats, which specializes in fun frozen desserts. They showcased their product with a lot of excitement, hoping to impress the investors, or “Sharks.” However, the Sharks had some doubts about the challenges of selling frozen food and whether the business could grow effectively.
Despite not securing an investment from the Sharks, Cynthia and John’s business continued to do well. They discovered new ways to reach customers directly, organized private events, and formed partnerships with retail stores to sell their treats. Their commitment to creating unique and enjoyable frozen treats resonated with their audience.
Their experience on Shark Tank was a learning opportunity and helped them gain visibility, proving that success can come in many forms. Cynthia and John’s journey illustrates that with creativity and passion, it’s possible to achieve great things, even without backing from investors.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
