During the COVID-19 lockdown, many people found themselves stuck at home. Charlotte Trecartin was one of them. She noticed her water bottle looked boring and kept getting scratched. This simple observation led her to create CharCharms. CharCharms are stick-on hooks, straw toppers, and bottle protectors that make water bottles more fun and durable. The idea quickly took off. It brought in millions in sales and landed deals with major retailers.
Charlotte entered Shark Tank Season 16 seeking $300,000 for 10% equity in CharCharms. She pitched her business to the sharks hoping to expand retail distribution and scale production. Despite her impressive sales numbers she left without a deal. However, the company continued to grow. It expanded its retail presence launching a full product collection nationwide in Target stores. CharCharms also moved into a larger warehouse in Wheeling IL to improve production and distribution.
CharCharms Net Worth Shark Tank Update 2025
Charlotte was looking for an investment of $300k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $3 million. Charlotte did not secure a deal and left without an investment. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of CharCharms in 2025 is around $10 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kendra Scott
Out
N/A
N/A
Lori Greiner
Out
N/A
N/A
Kevin O’Leary
1# $300,000 for 25% equity
2# $300,000 for 20% equity
$300,000 for 12.5% equity
No
Daymond John
1# $300,000 for 20% equity
2# $300,000 for 17.5% equity
1# $300,000 for 12.5% equity
2# $300,000 for 15% equity
No
Mark Cuban
Out
N/A
N/A
Charlotte Trecartin Backstory + Their Initial Pitch
Charlotte Trecartin came up with the idea for CharCharms during the COVID-19 pandemic. She noticed people were carrying water bottles everywhere but there was no way to personalize them. This inspired her to create fun and colorful accessories for water bottles. She started developing prototypes and soon her business began to grow.
In the early stages, Charlotte faced several challenges. She had to manage everything from manufacturing to shipping herself. She also had to scale production to meet growing demand. Despite these challenges, she built strong relationships with her manufacturers and scaled from small 200-piece orders to 20000.
During her Shark Tank pitch, Charlotte explained that CharCharms had earned $80000 in 2022 and $250000 in 2023. By 2023 the company had generated $6 million in sales with expectations to hit $10 million by year-end. She was seeking an investment to expand retail distribution and scale production.
Queries + Sharks Responses and Final Deal
The sharks had several questions for Charlotte. Lori Greiner asked if all the money was coming from retail stores. Charlotte confirmed that Dick’s Sporting Goods had placed an order for all 780 stores after a successful test run. She also mentioned that Target had launched her products nationwide with 17 different sets.
Mark Cuban asked about the price. Charlotte explained that each pack sells for $11.99. The wholesale price ranges from $5 to $5.40 while production costs are between $1 and $2.
Kevin O’Leary asked whether the $6 million she mentioned was actual sales or just purchase orders waiting to be fulfilled. Charlotte clarified that she had purchase orders on hand and expected to reach at least $10 million in sales by year-end.
Lori Greiner questioned why Charlotte needed an investor when her business was already profitable. Charlotte explained that she wasn’t just seeking money. She needed a partner to help CharCharms become a billion-dollar brand.
Kevin O’Leary offered $300,000 for 25% equity. He explained that Charlotte should focus on branding while he would handle distribution. Daymond John countered with an offer of $300,000 for 20% equity seeing a strong licensing opportunity in her product.
Guest shark Kendra Scott admired Charlotte’s energy and success but ultimately passed on the product. She said it wasn’t for her and could easily get lost. Lori Greiner also passed, admitting she lacked expertise in the tween market.
Mark Cuban acknowledged the company’s potential but warned Charlotte about cash flow management risks. He expressed concerns that if she didn’t handle financing properly growth could become unsustainable.
Despite having two offers on the table Charlotte felt that 20-25% equity was too high. She countered Kevin asking if he would accept $300,000 for 12.5% equity with his focus solely on distribution. Kevin declined, insisting that 20% was his lowest offer. Charlotte then turned to Daymond offering 15% but he pushed back at 17.5%.
Charlotte ultimately walked away unwilling to give up more than 15% equity.
What Went Wrong With CharCharms On Shark Tank?
The main reason Charlotte didn’t secure a deal was the equity stake. The sharks wanted a larger share than she was willing to give. Kevin O’Leary and Daymond John both offered $300,000 but for 25% and 20% equity respectively. Charlotte felt this was too high and countered with lower offers which the sharks declined.
Another issue was the sharks’ concerns about cash flow management. Mark Cuban warned Charlotte that if she didn’t handle financing properly growth could become unsustainable. This made some sharks hesitant to invest.
Product Availability
CharCharms offers a variety of water bottle accessories including charms bottle boots straws and straw toppers. These products are available at Dick’s Sporting Goods and Target stores nationwide. They can also be purchased online through the CharCharms website.
Each pack sells for $11.99. The wholesale price ranges from $5 to $5.40 while production costs are between $1 and $2.
What Happened To CharCharms After Shark Tank?
After Shark Tank CharCharms continued to grow. The company expanded its retail presence launching a full product collection nationwide in Target stores. It also moved into a larger warehouse in Wheeling IL to improve production and distribution.
Charlotte’s efforts were recognized with her inclusion in the Forbes 30 Under 30 list in 2025. The company remains in business and continues to thrive.
Conclusion
Charlotte Trecartin pitched CharCharms on Shark Tank Season 16 seeking $300,000 for 10% equity. Despite impressive sales numbers she left without a deal. The sharks wanted a larger equity stake than she was willing to give.
After the show, CharCharms continued to grow. It expanded its retail presence and moved into a larger warehouse. The company remains successful and Charlotte’s efforts have been recognized with her inclusion in the Forbes 30 Under 30 list.
While Charlotte didn’t secure a deal on Shark Tank her determination and resourcefulness have ensured the continued success of CharCharms.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
