Unbuckle Me Net Worth Shark Tank Update 2025

Every parent knows how tricky car seats can be. You have your baby or toddler buckled in safely. But when it’s time to unbuckle them, it can turn into a painful struggle. This problem gets even worse for grandparents, especially if they have arthritis or weak hands. Trying to push down the small red button on the car seat takes a lot of force. Sometimes it even breaks nails or causes pain.

Many people feel helpless and frustrated when they cannot get their little ones out quickly. It becomes more than just an inconvenience. It can be dangerous if there is an emergency and you need to get your child out fast.

This is exactly the problem that Barb Heilman and her daughter Becca Davison wanted to solve. They came up with a device that makes unbuckling a car seat much easier. Their company is called Unbuckle Me. 

They went to Shark Tank in Season 11 with hopes that the sharks would see the value of their invention. In their episode, they asked for $100,000 in exchange for 10% of their business. They explained why they made this device and shared their sales numbers. During the episode, the sharks showed interest, and it turned into an intense negotiation. Barb and Becca finally made a deal with Lori Greiner and Mark Cuban.

The deal was $100,000 for 20% equity. But did the deal really happen after the show? And how is Unbuckle Me doing today? Let’s find out in this detailed update.

Unbuckle Me Net Worth Shark Tank Update 2025

Barb and Becca were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. Barb and Becca successfully secured a deal with Lori and Mark for an investment of $100k for 20% equity in the company. The investment adjusted the company’s net worth to around $500k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Unbuckle Me is around $3.2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Lori Greiner & Mark Cuban	$100,000 for 20% equity	$100,000 for 15% equity	Yes
Kevin O’Leary & Anne Wojcicki	$100,000 for 7% equity + $1 royalty per unit sold	$100,000 for 7% equity + $1 royalty until $100,000 recouped then drops to $0.50$100,000 for 10% equity + $0.50 royalty until $250,000 recouped	No
Daymond John	$100,000 for 15% equity	N/A	No

Barb Heilman and her daughter Becca Davison Backstory + Their Initial Pitch

Barb Heilman and her daughter Becca Davison had a personal reason for inventing Unbuckle Me. When Becca had her first child, her mom offered to help take care of her granddaughter. But Barb had arthritis in her thumb, which made it very painful to press the car seat buckle. She couldn’t unbuckle her granddaughter by herself. Becca realized that many grandparents must face this problem.

Parents who have injuries or weak hands might also struggle with this small but important task. They knew there had to be a better way.

Together, they started working on a solution. They wanted something simple, safe, and easy to use. After many tries, they created a small plastic tool that slips over the car seat buckle. When you pinch the device, it presses the red button for you. This tool makes it almost 50% easier to unbuckle the seat. They named it Unbuckle Me and began selling it online. The mother and daughter faced many challenges.

They had to learn about manufacturing and patents. They also had to find a way to spread the word about their product with a small budget.

In their pitch on Shark Tank, they told the sharks how the product worked. They demonstrated how to use Unbuckle Me and explained why it was important. Barb and Becca shared that each device sold for $14.99 and cost them only $1.80 to make. At the time of filming, they had already made $400,000 in sales that year alone. They pointed out that about half of their sales were coming from grandparents.

They asked the sharks for $100,000 in exchange for 10% of their company, hoping a shark would help them grow even faster.

Queries + Sharks’ Responses, and Final Deal

The sharks listened carefully to the pitch. Kevin O’Leary was the first to speak up. He liked the product but thought they needed better social media marketing to sell more. Kevin offered them $100,000 but asked for a $1 per unit royalty forever, in addition to 7% equity. Barb and Becca looked uncomfortable with this idea. They knew a royalty deal in perpetuity would mean giving away profits forever. They didn’t want that.

Anne Wojcicki, who was a guest shark in this episode, said she liked the product. She also thought her social media following could help sell Unbuckle Me to more parents. She offered to partner with Kevin. They both agreed to share the royalty. Later, when they realized Barb and Becca didn’t want a forever royalty, they changed their offer. Kevin and Anne reduced it to a $0.50 royalty per unit, but only until they recovered $250,000. They also asked for 10% equity in this new offer.

Mark Cuban and Lori Greiner had been quiet up until this point. But after seeing Kevin and Anne’s royalty-focused offers, they stepped in. They liked the straightforward idea of Unbuckle Me. They thought it was easy to understand, easy to use, and solved a real problem. Together, they offered $100,000 for 20% equity, split evenly between them. Barb and Becca countered, asking if they would do 15% equity instead.

But Lori and Mark refused to lower the equity percentage. They said they felt 20% was fair for the money and guidance they’d bring.

Daymond John also jumped in with an offer of $100,000 for 15% equity. This offer didn’t include any royalty, which was good news for Barb and Becca. But they had to make a choice. After a few moments of discussion, they decided to go with the offer from Lori and Mark. They felt these two sharks would be the best partners to help them expand into retail stores and reach more families.

So the final deal made on the show was $100,000 for 20% equity, split between Lori Greiner and Mark Cuban.

Product Availability

Unbuckle Me’s product is a small plastic tool that fits over most car seat buckles. It works by creating a lever that reduces the force needed to press the red release button. By using Unbuckle Me, parents, grandparents, and caregivers can easily unbuckle a child without straining their hands or thumbs. This simple yet innovative design is patented and has received many positive reviews from parents and grandparents who say it has changed their lives.

Today, Unbuckle Me products can be found online through their website and on Amazon. They have also expanded into major retailers. You can find Unbuckle Me at Walmart, Target, and buybuyBABY stores. Each unit still sells for about $14.99, and the company has not changed the original design much because it works so well. Along with their flagship product, they also launched a new item called Totebook.

This is an activity book designed for kids to keep them busy during car rides. It helps parents entertain children while they are strapped into their seats, which can make long trips easier for everyone.

The company also sells its products on its official website, unbuckleme.com, where it often offers discounts and bundle deals. Whether you shop online or in stores, Unbuckle Me makes it easy to get their product. They continue to promote their car seat device on social media, sharing tips for parents and stories from happy customers. Their growing presence in both online and offline retail has helped them reach families across the country and beyond.

What Happened To Unbuckle Me After Shark Tank?

Even though the deal with Lori Greiner and Mark Cuban did not go through, Unbuckle Me has continued to succeed. The company’s founders say they are grateful for the exposure they got from Shark Tank. It helped them reach a wider audience of parents and grandparents. After their episode aired, they saw a big boost in sales. Their website received many more visitors, and orders increased quickly.

They were even featured on parenting blogs, news segments, and magazines. This media attention helped them keep growing without needing outside investors.

According to the latest updates from their official blog, Unbuckle Me has made over $3 million in lifetime sales. They continue to sell thousands of units each year. They also announced new partnerships with retailers. By being on shelves in Walmart, Target, and other stores, they made their product accessible to families who prefer to shop in person rather than online.

Barb and Becca shared that they enjoy running the business together as a family. They appreciate being able to make decisions quickly and keep control of their company’s direction. They have focused on creating more content for their website and social media pages, including videos that show how to use the Unbuckle Me tool. They also launched Totebook, an activity book for kids, which shows they are looking for more ways to make car rides easier and safer for families.

As of today, Unbuckle Me is still in business and growing. They are active on social media, sharing parenting tips and updates about their products. Their online store and Amazon page are both live and stocked. It looks like Unbuckle Me has a bright future ahead, and Barb and Becca are determined to keep helping families make car rides easier and safer for years to come.

Conclusion

Unbuckle Me’s journey on Shark Tank was exciting and inspiring. The mother-daughter duo created a simple solution to a common problem faced by parents and grandparents everywhere. On the show, they impressed the sharks with their story and sales numbers. They made a deal with Lori Greiner and Mark Cuban for $100,000 in exchange for 20% equity. But after the show, the deal did not go through.

Even without the sharks’ investment, Unbuckle Me thrived. They expanded into major retailers and grew their sales past $3 million. Their story shows that with passion, determination, and a great idea, entrepreneurs can succeed even if the Shark Tank deal doesn’t close. Today, Unbuckle Me continues to help families make unbuckling car seats safer, faster, and easier.

Barb and Becca’s hard work and dedication have paid off, and their product remains a must-have tool for parents and caregivers.