Bro Glo Net Worth Shark Tank Update 2025

A lot of people want to use self-tanners to get a nice, bronzed look without spending hours in the sun. But many struggle with common issues like streaks, that unfortunate orange tint, and sticky residue that feels gross. For guys, it can be even more challenging because most self-tanners are made for women, which often leaves men feeling overlooked.

Jaron Nalewak experienced this awkwardness on his honeymoon in Antigua when locals teased him about being super pale, even calling him “Mayonnaise.” That embarrassing moment motivated him to create a product called Bro Glo, a self-tanner specifically for men. Bro Glo stands out because it’s lightweight and water-based. That means it goes on clear, dries quickly, and doesn’t leave behind any streaks or sticky feelings. Plus, it gives a natural tan without ruining your sheets!

Jaron teamed up with co-founders Tom Phillips and Joe McDevitt and decided to pitch Bro Glo on the TV show Shark Tank in Season 16. They asked the Sharks for $200,000 in exchange for 5% of their company, hoping to use the money to expand their product line and reach more customers directly.

Bro Glo Net Worth Shark Tank Update 2025

Jaron, Tom, and Joe were looking for an investment of $200k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $4 million. Jaron, Tom, and Joe successfully secured a deal with Mark Cuban for an investment of $200k for 10% equity in the company. The investment adjusted the company’s net worth to around $2 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Bro Glo in 2025 is around $10 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	$200,000 for 8% equity	N/A	No
Lori Greiner	$200,000 ($100K loan + $100K cash) for 10% equity + $0.50 royalty until $200,000 is paid	N/A	No
Kevin O’Leary	$200,000 for 5% equity + $1 royalty per item sold until $1M is paid	N/A	No
Robert Herjavec	Out	N/A	N/A
Mark Cuban	$200,000 for 10% equity	$200,000 for 8% equity	Yes

Tom Phillips, Jaron Nalewak, and Joe McDevitt Backstory + Their Initial Pitch 

Jaron had a bit of an embarrassing moment on his honeymoon that inspired him to create a self-tanner specifically for men, which he called Bro Glo. He wanted a product that was easy to use, effective, and wouldn’t leave a mess. To make it happen, he teamed up with his friends Tom and Joe.

They developed Bro Glo using an ingredient called DHA, which comes from sugar beets and gives your skin a gradual tan without harsh chemicals. Plus, it feels light when you put it on!

At first, the guys faced some tough challenges. Many men weren’t used to using self-tanners, and there was a bit of a stigma around guys using beauty products. They had to educate men about why self-tanners could be great for them. They also worked hard to make sure their product didn’t have common issues, like leaving streaks on the skin or feeling sticky.

When they went on the TV show Shark Tank to pitch Bro Glo, they positioned it as a complete grooming solution for men. Their product line includes several items: a body tanner, a face tanner, an exfoliating soap, a face moisturizer, and a sea salt spray for hair.

They impressed the investors by showing how much their sales had grown, from $107,000 in 2021 to a whopping $3.1 million in 2023. In their pitch, they asked for $200,000 in exchange for 5% ownership of the company. This money would help them grow their business and strengthen their brand in the male grooming market.

Queries + Shark’s Responses, and Final Deal

Sharks asked many questions from the entrepreneurs about the product.

Daniel Lubetzky:  

Daniel really liked how the Bro Glo team was marketing their product, but he thought the company’s value of $4 million was too high. He asked what the team planned for the future. Jaron, one of the founders, said they wanted Bro Glo to be worth a lot more money in the future (between $10 million and $99 million!). Daniel decided not to invest because he wasn’t sure the company was really worth that much money.

Robert Herjavec:  

Robert didn’t think the deal was good for him because he couldn’t see how he would fit into the company. So, he decided to walk away from the offer.

Kevin O’Leary:  

Kevin liked the Bro Glo product and offered to give them $200,000 (a lot of money!), but he wanted 5% ownership of the company. He also wanted to earn a little bit of money (a royalty) every time they sold a product until he made back $1,000,000. However, the Bro Glo team didn’t agree to his offer.

Lori Greiner:  

Lori made her own offer of $200,000 like Kevin, but she suggested giving them $100,000 in cash and $100,000 as a loan. She also wanted $0.50 for every product sold until she got her money back, in exchange for 10% ownership of the company. The Bro Glo team turned her offer down too.

Mark Cuban:  

At first, Mark said no to the deal because he thought the company was overvalued too. But later, he changed his mind and offered them $200,000 for 10% ownership. He mentioned that he knew a lot of successful brands, which could help Bro Glo. The founders suggested giving him only 8% ownership instead, but Mark didn’t change his offer, and in the end, they decided to accept his deal.

So, the Bro Glo team went through a lot of negotiations with the Sharks, and after some back and forth, they ended up getting an investment from Mark Cuban!

Product Availability

Bro Glo is a brand that makes grooming products just for guys. One of their most popular items is the body tanner, which helps you get a nice tan without having to spend time in the sun. They also have a starter bundle that includes three items: a face tanner, a body tanner, and a special mitt to help you apply the tanner evenly. This bundle costs $59 and you can find it on their website or on Amazon.

Besides tanners, Bro Glo offers other great products too, like exfoliating soap to help clean your skin, face moisturizer to keep your skin hydrated, and sea salt spray to style your hair. 

What Happened To The Bro Glo After Shark Tank?

After being on the show, lots of people learned about Bro Glo, and many started buying their products, which helped their sales go up a lot! To make the most of this fame, they created a special deal called the “Shark Tank Starter Bundle,” which is like a package of their products that new customers could buy.

As of today, Bro Glo is still doing really well. They have over 100,000 customers, which is like having a huge crowd of people who love what they’re selling. They’re making millions of dollars from their sales, which is awesome!

Also, they made a deal with a famous investor named Mark Cuban, but that deal isn’t finalized yet because they’re still checking everything to make sure it’s right. Despite this, Bro Glo is really growing and working hard to create even more products. They want to become a leading brand in the male grooming market, which means they want to be one of the best companies that help guys take care of themselves.

Conclusion 

Bro Glo is a company that makes self-tanner for men. Think of a self-tanner like a lotion that gives you a nice, tanned look without having to sit in the sun. The founders of Bro Glo appeared on a TV show called “Shark Tank,” where entrepreneurs pitch their business ideas to wealthy investors known as “Sharks.”

During their pitch, the founders confidently showed off their product and convinced Mark Cuban, one of the Sharks, to invest in their company. Even though some Sharks had worries about how much the company was worth, Mark was impressed by how much money Bro Glo was making and their cool, new products.

After being on “Shark Tank,” Bro Glo saw a big increase in sales, which means more people started buying their self-tanner. Now, you can find their products on their website and even on Amazon, so it’s really easy for everyone to try them out.

Bro Glo’s journey teaches us that sometimes, a simple idea that comes from personal experience can lead to a successful business. With Mark Cuban’s support, Bro Glo is set to grow even more and become a well-known name in men’s grooming products!