Y’all Sweet Tea Net Worth Shark Tank Update 2025

Sweet tea is a popular drink in the Southern United States, but not all brands make it taste as good as it should. Darien Craig and Brandon Echols saw that many companies weren’t doing it right and wanted to create their own sweet tea brand that really connected with people. 

They launched Y’all Sweet Tea, using traditional Southern recipes to make a delicious tea while also using modern marketing techniques to engage with their customers effectively. They focus on working with influencers to create a strong community around their product, aiming to become a well-known brand across the nation.

In Season 16 of Shark Tank, they presented their business idea, asking for $500,000 in exchange for a 5% stake in their company. They shared their dream of making authentic Southern sweet tea popular everywhere. After some negotiation, they reached an agreement with two investors, Lori Greiner and Rashaun Williams. What we’re going to explore is the next steps in their journey.

Y’all Sweet Tea Net Worth Shark Tank Update 2025

Darien and Brandon were looking for an investment of $500k in exchange for 5% equity in the company. At the time of the episode, they valued their company at $10 million. Darien and Brandon successfully secured a deal with Rashaun and Lori for an investment of $500k for 15% equity in the company. The investment adjusted the company’s net worth to around $3.33 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Y’all Sweet Tea in 2025 is around $5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Rashaun Williams and Lori	1# $500,000 for 10% equity 2# $500,000 for 15% equity	N/A	Yes
Lori Greiner	Partnered with Rashaun	N/A	N/A
Kevin O’Leary and Rauhaun	1# $500,000 for 20% equity  2# $500,000 for 15% equity	$750,000 for 15% equity	No
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Darien Craig and Brandon Echols Backstory + Their Initial Pitch

Darien Craig and Brandon Echols are two friends from the Southern United States, where sweet tea is a popular drink and an important part of the culture. They noticed that many existing sweet tea brands didn’t connect well with their customers, which motivated them to start their own brand, Y’all Sweet Tea, in 2021.

Y’all Sweet Tea specializes in high-quality sweet tea, offering it in various forms: regular, flavored, and unsweetened. Each package contains ten tea bags, which can make a whole gallon of tea, allowing customers to customize the sweetness according to their taste.

To promote their tea, Darien and Brandon employ a unique marketing strategy involving partnerships with social media influencers, like a Southern grandma named Mama Sue. This helps create a genuine connection with their audience and fosters a sense of community around their brand.

Their business is entirely funded by themselves, without any outside investors or loans. In just a year from their launch, they earned $1.2 million in revenue, which grew to $4 million by 2023. Although they projected a slight dip with $3 million in sales for 2024, they anticipated hitting over $5 million by the end of that year.

When they appeared on the TV show Shark Tank, they sought $500,000 in return for 5% ownership of their company. They intended to use this investment to increase their production capacity and get their tea sold in major retail stores like Walmart.

Queries + Shark’s Responses, and Final Deal

Mark liked the product but felt that another investor, Rashaun Williams, would be more helpful for them. He decided not to invest himself.

Barbara also agreed that Rashaun would be a better fit for helping them succeed and chose not to invest either.

Kevin saw potential in the Y’all Sweet Tea brand and initially offered $500,000 for a 15% ownership stake. Later, he partnered with Rashaun and combined their offers for a better deal of $500,000 for a 20% stake.

Rashaun was enthusiastic about the brand’s authenticity and marketing. He first offered $500,000 for a 10% stake but then teamed up with Lori Greiner to propose a stronger offer of $500,000 for 15% ownership.

Lori liked the product’s presentation and the charm behind it. Believing it could do well in grocery stores, she partnered with Rashaun to make a joint offer of $500,000 for 15% equity.

In the end, Darien and Brandon accepted the offer from Rashaun and Lori. With their new investment, they planned to expand Y’all Sweet Tea into a widely recognized national brand. 

Product Availability

Y’all Sweet Tea is a type of tea that you can buy online either through its official website or on Amazon. They offer different types of tea: some are sweetened, some are flavored, and some have no sugar at all. Some of the fun flavors you can try include Georgia Peach, Juicy Watermelon Whirl, and Snazzy Razzy.

When you buy a pack, it costs $7.25 and contains ten tea bags, which is enough to make one gallon of tea. Besides tea, Y’all Sweet Tea also sells some other products like clothing, cookbooks, cooking tools, and drinkware.

What Happened To The Y’all Sweet Tea After Shark Tank?

After appearing on the show Shark Tank, a company called Y’all Sweet Tea grew its offerings by adding new tea flavors and related products, which improved what they provide to customers. Their delicious Southern-style tea received a lot of positive feedback, with over 33,000 customers giving it five-star ratings.

As of today, Y’all Sweet Tea is doing very well. The business is expanding its online presence and interacting with customers on social media. They are expected to make $5 million in sales by the end of this year.

Conclusion 

Y’all Sweet Tea is a brand that focuses on selling sweet tea, a popular beverage in the Southern United States. The founders, Darien and Brandon, showcased their product on the television show “Shark Tank,” where entrepreneurs pitch their ideas to investors. Their friendly and genuine Southern personalities, along with their creative way of marketing their product, really impressed two of the investors on the show, Lori Greiner and Rashaun Williams.

Since appearing on Shark Tank, Y’all Sweet Tea has grown in popularity, which shows that there is a strong demand for their product. They are also introducing new flavors and accessories related to their sweet tea, appealing to tea lovers beyond just the traditional sweet tea drinkers. Overall, Y’all Sweet Tea is a brand to keep an eye on because it seems to have a bright future ahead!