Dating by Blaine Net Worth Shark Tank Update

Finding love is not easy in this social media world. Sometimes they don’t find any suitable partner or end up breaking up with one due to lagging in communication.

Blaine Anderson, the owner of Dating by Blaine, is the perfect coach that we all need to enhance our dating skills. She has introduced a system where she teaches people how to properly text their partners either online or one on one coaching system.

The owner came on Shark Tank to request $100K in exchange for 2% in her company. She also demonstrated how her system works through a demo where Mark was shown as a bachelor ready to mingle. Let’s explore her convincing skills on the show

Dating by Blaine Net Worth Shark Tank Update

Blaine was looking for an investment of $100K in exchange for 2% equity in her company. At the time of the episode, she valued her company at $5 million. Blaine successfully secured a deal with Mark Cuban for $100K for 10% equity in the company. The investment adjusted the company’s net worth to around $1 million. After the show aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Dating by Blaine in 2024 is around $5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	$100K for 2% equity	$100K for 15% equity	No
Mark Cuban	$100K for 2% equity	$100K for 10% equity	Yes
Lori Greiner	Out	N\A	N\A
Barbara Corcoran	Out	N\A	N\A
Michael Rubin	Out	N\A	N\A

The Owner’s Backstory

Blaine related that when she was a child, she was interested in other people’s dating life. Initially, she was a travel agent but during the pandemic she became unemployed. After the suggestion from her boyfriend at that time she started her career as a dating coach on online apps and texted people for free coaching to enhance their relationship. This helped her a lot and most importantly it was a free-of-cost system to work in. This led to the initiation of Dating by Blaine.

Initial Pitch

The founder and CEO of Dating with Blaine came on the show to seek $100K for 2% equity stake. Her company trains single men how to text their partners to provide a healthy and better relationship.

Queries about the Product

Lori asked the first question about the date of starting the company and her sales. Blaine highlighted that she started in 2020 and her lifetime sales are $2.2M. In the first six months of the business, she made around $22K, in 2021 $484K, $1M in 2022, and this year she is expecting to make $1.5M in sales.

Rubin inquired about her charges. The founder pointed out that her main course is the Dating Masterclass which comes in $1295. The course is prerecorded and online. This also includes a number of one-on-one classes as well where she helps the men with profile building and optimization.

Kevin was curious to know about her staff. Blaine related that she single-handedly manages the business.

Lori wanted to know why she was only providing her coaching services to men only. She replied that initially, she was not fixating on that but with time she realized that she had to narrow down her target audience.

Corcoran then asked about her competitors in the dating assistance field. The founder replied that there are dating apps and coaches around the world but she is the leader of them all.

After hearing the guest shark’s concern about coaching not being a scalable business in comparison to a product, Blaine pointed out that she is already selling some packages that are highly scalable. This includes her texting course for $149.

Cuban then asked her to highlight her courses on the basis of scalability. Blaine highlighted that her one-on-one coaching is not that scalable as it is for $6295 for a total of six, 60 mins sessions.

She then stuck on the number of texting courses she sold the previous year which irritated the judges. Eventually, she pointed out that she sold a total of 900 courses last year.

Kevin wanted to know about her margins. She replied that last year her profits were just under $500K. She also had a major expense last year as she bought an iPhone and a personal car to make a video. Moreover, she also made a home office for her work.

Rubin was interested to know what she needed a shark for. Blaine replied that she wanted a shark on her side to present to her customers how her business is supported by successful business owners.

Shark’s Response and Final Decision

Rubin was the first shark out of the deal as she considers her business to not be a scalable one.

Cuban also backed out because of her 2% equity offer which is really low for him.

Lori and Corcoran were next to drop the deal as they clearly heard Blaine was interested in working with a male shark on her side.

Kevin offered her $100K but for 15% of her company.

Cuban highlighted her tough journey as a 16-year-old kid and her shift toward being successful. Then he asked Blaine to offer him a higher equity if she really wanted him in her business.

Blaine counter-offered him $100K for 8%, which Cuban didn’t like.

Cuban then offered her $100K for 10%, which she accepted finally.

Product’s Availability

After appearing on the show, Blaine’s website saw a huge increase in response from the audience. However, it’s too early to tell if this will lead to more customers. Her products require careful consideration, and sales can take time. Blaine is still negotiating a deal with Mark, but she’s hopeful they will reach an agreement soon.

As a well-known dating expert, Blaine already has:

·   A large Instagram following

·   Featured articles in major publications (NY Times, Forbes, Psych Today).

Conclusion

Blaine’s appearance on the show has brought attention to her website. While it’s too soon to know if this will directly increase sales, the increase in audience attention is at high peaks. With her strong social media presence and features in respected publications, she has made a presence in the dating industry. The ongoing negotiations with Mark could further improve her brand and reach.