Wellingtons Net Worth Shark Tank Update

Beef Wellington has been a favorite dish that is either eaten in restaurants or made on special occasions. The dish is made from beef that is covered in puff pastry and takes a lot of time to make, this hinders people from making it at home frequently. 

Anastasia and Arya Alexander, the owners of Wellingtons, have the perfect Wellington accessible to all. They provide delicious frozen beef wellingtons that are delivered at home in the form of packages. The Wellington is already shipped fully prepped and the customers only have to bake it for 35 minutes before serving it to their loved ones.

The owners came on Shark Tank to request $200K in exchange for 10% of their company. They also brought their different types of wellies to impress the judges. Let’s see if they got the deal or not.

Wellingtons Net Worth Shark Tank Update

Anastasia and Arya were looking for an investment of $200K in exchange for 10% equity in the company. At the time of the episode, they valued their company at $2 million. Unfortunately, they did not secure a deal with any of the Sharks, so the valuation remained unchanged. After the show was aired, the company experienced a big increase in website traffic, sales, and social media exposure. As per my rough estimate, the current net worth of Wellingtons in 2024 is around $3.5 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	Out	N\A	N\A
Michael Rubin	Out	N\A	N\A
Lori Greiner	Out	N\A	N\A
Barbara Corcoran	Out	N\A	N\A

The Owner’s Backstory

The Wellington’s journey began during the Covid-19 pandemic when they were searching for a new dinner idea. They decided to try making Beef Wellington. Over the next few months, they experimented by using different types of meat with the puff pastry. What started in their home kitchen has now changed into a commercial kitchen in LA. They sell directly to customers through their website and they are also partnered with Pink Dot, Goldbelly, and Locale Market.

Initial Pitch

The owners came on the show to seek $200K in exchange for a 10% equity stake. The business basically makes Wellington lovers’ lives easier by providing tasty beef wellingtons at their doorstep. Their company provides classic beef welly, cheeseburger welly, breakfast welly, and hazelnut chocolate welly. Moreover, they also offer bite-size welly which includes buffalo chicken and cheeseburger fillings.

Queries about the Product

Kevin asked the first question about the price of their classic beef welly. Arya replied that they sell the dish at $35. It costs them $9.41 to make the welly, which is pretty impressive.

Rubin inquired about his medium of selling the dish. He highlighted that they are selling it on Goldbelly and recently they are also selling it on their website. So, it is a D2C. The majority of their business is still on Goldbelly, which is an overnight shipping system. 

On Goldbelly, the product comes in four well packages for $169, including the price of shipping to the customers. The same deal on their website is for $140.

Corcoran asked if their goal is to shift their business to their website only. The owner replied in the affirmative.

Cuban then inquired about their sales. He pointed out that last year it was around $313K in sales, $240K among the total was from Goldbelly.

Kevin wanted to know about their profit. Arya answered that they have not been profitable yet. They have lost a total of $260K.

Corcoran asked about their PO with a food service business. He replied that it is a hotel system that is interested in their bite-size wellies. They are actually asking for 200 units for two hotels per month.

She also wanted to know what they were looking for in a shark. Tasia highlighted that they want support to get access to a distribution channel and to invest in their operational setup

Shark’s Response and Final Decision

Kevin was the first to drop out of the deal as he is already selling sous vide, which includes prime ribs and filet mignon on QVC as Chef Wonderful.

Rubin then followed Kevin and backed out of the deal as he considered the business to be small and young.

Cuban also decided to drop the deal because he found their selling method too complicated. He believed it would be difficult to make any profit with their current approach. He then chose not to invest in the business.

Lori and Corcoran decided not to make an offer to Wellingtons. They weren’t passionate about the product and didn’t see it as a good fit for their investment. Both of them felt it wasn’t the right opportunity for them. As a result, they chose not to invest in the business.

Product’s Availability

Although the company was unable to secure any deal from the sharks, they were still able to make $600,000 in sales across 5,000 new customers in less than 4 days. The company chose to focus on selling directly to customers through their own website. After coming on the show, they quickly worked to improve everything, from email campaigns to logistics and advertising.

Anastasia also shared that they collected a lot of useful data from visitors to their site. She believes that without the Shark Tank experience, they wouldn’t have been as close to reaching their current success. Their product is now accessible on their official website.

Conclusion

Despite not getting a deal from the Sharks, Wellingtons still found success after appearing on Shark Tank. Their sales increased with $600,000 in revenue and 5,000 new customers within just a few days. The experience motivated them to improve their operations, from marketing to logistics, which helped them grow even further.

Anastasia and Arya are now focused on selling directly to customers through their website. Their pre-prepared Beef Wellingtons are popular for their convenience. Their journey shows that determination can lead to success, even without investment from the Sharks.