Mama Sing my Song Net Worth Shark Tank Update

Children love feeling special and always look forward to spending time with their families. However, during moments when they feel lonely, they often find comfort in a soft, cuddly stuffed toy and a soothing lullaby. These simple things, like a favorite toy to hug and a gentle song to hear, can provide them with a sense of security and connection, making them feel loved and understood even when their family is not right by their side. A stuffed toy and a lullaby become their companions, offering warmth and emotional support throughout the day.

Amanda Siebert, Danny Siebert, and Valerie Stratton-Guera, the owners of Mama Sing My Song, have presented on the show their emotional product for all kids. Their product is basically a stuffed toy that is installed with a song of the kid’s choice to make them feel loved and special. The company makes songs for every kid based on their likings.

The owners came on Shark Tank to request $125K in exchange for 10% of their company. They also introduced Heather and Minka, Daymond’s wife and daughter, on the set with his daughter’s favorite custom-made song to get an emotional connection with the sharks. Let’s see if they got the deal or not.

Mama Sing My Song Net Worth Shark Tank Update

Amanda, Danny, and Valerie were looking for an investment of $125K in exchange for 10% equity in Mama Sing My Song. At the time of the episode, they valued their company at $1.25 million. They successfully secured a deal with Lori Greiner, Daymond John, and Daniel Lubetzky for an investment of $150K for 33.3% equity in the company. The investment adjusted the company’s net worth to around $450K. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Mama Sing My Song in 2024 is around $1.2 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	Out	N\A	N\A
Lori Greiner + John Daymond + Daniel Lubetzky	$125K for 10% equity	$150K for 33.3% equity	Yes

The Owners’ Backstory

Amanda related that she and Valerie were college roommates and she and Danny are husband and wife, having three kids.

While driving, Amanda was having trouble getting her kid to stop crying. She then made an instant song for her and it made her happy. Then every time, the kid asked her “Mama, sing my song”. Then she started making songs for her other kids and for her relatives’s kids too. One day a stranger asked her to make a song for her kid for cash, which led to the creation of the company.

Initial Pitch

The owners came on the show to seek $125K for a 10% equity stake. Their company produces toy for kids with installed custom human-made songs according to the likings of the kids. They also have a foster care program where they give away free toys and songs

Queries about the Product

Daniel, the guest shark, asked the first question about their process of song formation. Amanda highlighted that they customize songs on their own without using AI. The songwriters are mostly moms who better relate with kids.

Lori inquired about their singer. Amanda pointed out that it is basically Valerie who sings all the songs for the kids to enjoy.

Kevin was curious to know about the working mechanism of the business. Valerie replied that a customer initially orders a song and fills out a number of questionnaires based on the kids’ liking, which will be translated into a song by the writers.

Then they sing the song in the studio and now they have a group of 20 people who sing the song for the kids.

Amanda added that they charge $99 for a cappella song, $250 for a song that is written specifically for a single kid, and the stuffed animal comes for $55.

Kevin also asked about the charges the artist takes from the order. Amanda highlighted that they take about 40% to 50% of the order.

The shark also wanted to know about their sales. Danny highlighted that they made $1.4M in the last five years. In 2022, their sales were $420K and this year they are projecting to make around $500K.

They made about 25% net profit lifetime and for this year they are on track for 32%.

 Daymond inquired about their individual ownership in the business. They pointed out that every one of them has the equal partnership of 33% each.

Mr. Wonderful was the most interested of all the sharks and also asked why they are not using AI instead of artists to make their costs go down. Amanda replied that they want their song to be more human and they are also working to use AI at the back end.

Shark’s Response and Final Decision

Cuban was the first to drop the deal as he thought their business was not an investable one.

Kevin was not sure if he would get his invested money back from them so he backed out of the deal.

Lori, Daniel, and Daymond collectively offered them $125K for 33.3% of their company.

Danny then counter-offered them $125K for a 25% equity stake.

The three sharks revised their offer to $150K for 33.3% equity in their company.

Finally, the trio owners accepted the offer and left the deal with three sharks by their side.

Product’s Availability

Although they secured a deal from three sharks, the results after the show did not meet expectations. Shortly after the episode aired, the company’s website could not handle the increase in traffic and crashed due to the overwhelming number of visitors. In a statement, the company explained, “Following the incredible demand from our Shark Tank appearance, we’re experiencing technical difficulties with our website!” This unexpected response caused delays in customer access, as the high volume of interest exceeded what the site could manage.

Conclusion

Mama Sing My Song gained a deal with three sharks on Shark Tank, but the aftermath was not as smooth as expected. While the emotional appeal of their custom-made songs for children captured attention, the company’s website struggled to keep up with the increase in traffic after the episode was accessible for the audience, causing technical difficulties.