SORx Net Worth Shark Tank Update

Muscle problems have been common for a long time. As people get older, these issues tend to get worse. When muscles are affected, they don’t heal as quickly or easily, leading to ongoing pain and other complications. This can make daily activities harder and affect the overall quality of life. Taking care of muscles and finding ways to support recovery becomes even more important with age to reduce discomfort and keep moving comfortably.

 David Restiano and Dr. Dan Staats, the owners of SORx, have introduced a therapeutic system incorporated into human’s daily shower time schedule. Their product is a unique soap that is made from all-natural, analgesics, and essential oil-powered elements. The best part about the soap is its design which is basically the same as the tool used by therapists. Thus, they have combined soaps with muscle-scraping tools to get the most out of our daily routine.

The owners came on Shark Tank to request $100K in exchange for 10% of their company. They also presented the sharks with their very own SorSoap and gave a demo to highlight the proper use of it. Let’s see if they got the deal or not.

SORx Net Worth Shark Tank Update

Dr. Dan Staats and David Restiano were looking for an investment of $100k in exchange for 10% equity in their company, SORx. At the time of the episode, they valued their company at $1 million. They successfully secured a deal with Mark Cuban for an investment of $100k for 20% equity in the company. The investment adjusted the company’s net worth to around $500k. After the show aired, the company experienced a big boost in exposure. As per my rough estimate, the current net worth of SORx in 2024 is around $3 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Kevin O’Leary	Out	N\A	N\A
Mark Cuban	$100K for 10% equity	$100K for 20% equity	Yes
Lori Greiner	Out	N\A	N\A
Barbara Corcoran	Out	N\A	N\A
Robert Herjavec	Out	N\A	N\A

The Owners’ Backstory

Dr. Dan shared that he had been passionate about sports his entire life, which eventually led him to focus on becoming a trainer. He went on to earn an undergraduate degree in biology, followed by a PhD in physical therapy, allowing him to specialize in helping people with muscle health and recovery. David, who had been one of Dan’s patients, is a graphic designer with 25 years of experience in the field.

Their shared interest in health and recovery inspired them to become business partners, combining Dan’s medical expertise with David’s design skills to create their product, SORx.

Initial Pitch

The owners came on the show to seek $100K for a 10% equity stake. Their product is a soap that is designed to imitate a therapeutic tool to help build muscle health. The product improves muscle functioning in just 90 seconds of using it. The soap also has a nice fragrance to it that doubles the refreshing feeling. The ingredients of the product include menthol, lavender, and chamomile, which are all effectively used as an anti-inflammatory.

Queries about the Product

Corcoran asked the first question about the reason behind the effective functioning of the therapy. Dr. Dan highlighted that such therapy increases fibroblast proliferation, which is a process of making collagen. Thus, it improves tissue regeneration.

After examining their product line, Kevin asked about the black tool in the line. The doctor replied that the one product Kevin is holding is a polycarbonate tool which is called SORTOOL Pro. It can be carried around while walking and can be used whenever one’s muscle gets soared.

Lori then inquired about their lifetime sales.  The co-owner pointed out that their lifetime sales are $125K in a duration of two years.

Herjavec wanted to know about the cost of making the product and its selling rates. Dr. Dan mentioned that they sell their soaps in pairs with the holder for about $23 and it costs them $8.52 to make a single bar.

Kevin was curious to know if they got any wholesale orders. David replied in the affirmative and related that their product sells in some therapy offices and some boutique gyms in Manhattan. They sell their product there for about $15 to $17.

Shark’s Response and Final Decision

Kevin O’Leary was the first shark to step out of the deal because he had already invested in a cleaning and detergent company called Blueland, and he felt it might be a conflict of interest.

Barbara Corcoran also decided not to invest, as she didn’t believe the SORx soaps could be successfully sold in large retail stores.

Robert Herjavec passed on the deal as well, explaining that he prefers to invest in businesses that have room to grow and expand their product range; SORx only had one main product, so it didn’t meet his criteria.

Lori Greiner also chose not to invest, agreeing with Corcoran that this product seemed suited only for direct-to-consumer sales rather than broader retail expansion.

Cuban then offered them $100K for 20% equity in their company.

They then counter-offered Cuban $100K for 15% equity along with all therapy sessions for free, Which Cuban readily rejected.

Finally, they accepted Cuban’s offer of $100K for 20% equity and left the tank with a shark by their side.

Product’s Availability

Following an appearance on Shark Tank, SOPx saw a strong increase in sales. For those curious about muscle scraping, whether they prefer to try it in the shower or out, they can visit the SORx website to get the unique therapeutic soap.

Conclusion

After appearing on Shark Tank, SORx gained increased visibility and in sales, ultimately getting a deal with Cuban for $100K in exchange for 20% equity. This partnership will help Dr. Dan Staats and David Restiano spread their unique product—a soap infused with muscle-relief properties and designed to work as a muscle-scraping tool for daily use.

Their product combines natural ingredients like menthol and lavender with therapeutic benefits, making it easy for users to support muscle health as part of their regular shower routine.