Coordinates Net Worth Shark Tank Update 2025

Finding cute, matching loungewear for the whole family can be pretty tough sometimes. A lot of the clothes you find are really plain and don’t show off your style or personality at all. Because of this, many families end up with boring pajamas that don’t feel special for family time.

Sanya Richards-Ross and Aaron Ross ran into this problem when they were trying to find fun outfits for the holidays. They noticed there weren’t many stylish matching loungewear options out there. This made them think: why not create something better?

That’s when they came up with Coordinates, a brand that sells matching pajamas and comfy clothes that look great and are good quality. Their idea is to help families create special memories together while wearing coordinated outfits that they can all enjoy.

In an episode of the TV show Shark Tank (Season 16), Sanya and Aaron presented their business idea to sharks. They asked for $100,000 in exchange for 10% of their business. In the end, they made a deal with one of the sharks, Robert Herjavec, where he gave them $100,000 but got 20% of the company instead.

Coordinates Net Worth Shark Tank Update 2025

Sanya and Aaron were looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1 million. They successfully secured a deal with Robert Herjavec for an investment of $100k for 20% equity in the company. The investment adjusted the company’s net worth to around $500k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Coordinates in 2025 is around $2.66 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Robert Herjavec	$100,000 for 25% equity	$100,000 for 20% equity	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	$100,000 for 20% equity	N/A	No
Mark Cuban	Out	N/A	N/A

Sanya Richards-Ross and Aaron Ross Backstory + Their Initial Pitch 

Sanya Richards-Ross is an amazing athlete; she has won four gold medals in the Olympics. Her husband, Aaron Ross, is also a superstar, having won two Super Bowl championships in football. Together, they wanted to do something special for families, and they created a brand called Coordinates. During the holiday season, Sanya and Aaron noticed that finding matching comfortable clothes, like loungewear (which is clothing you wear to relax at home), was tough.

Many of the styles they found were just plain and boring. They thought it would be great to have fun and stylish matching outfits that families could wear together. So, they decided to start Coordinates to help families celebrate special moments in style.

Sanya and Aaron went on a show called Shark Tank, where entrepreneurs pitch their ideas to potential investors. They explained to the sharks how Coordinates works, saying that they sell matching pajamas and loungewear for families. Their goal is to help create fun memories during holidays and important events.

For example, Sanya mentioned that it costs $27 to make each pajama set, but they sell it for $89. This means that they make some extra money to help their business grow. They also have a special deal with Team USA, which means they’re the only ones allowed to sell official Olympic-themed loungewear until 2028.

To help grow their brand and produce even more stylish outfits, Sanya and Aaron asked for $100,000 in exchange for a 10% share in their company. This investment would help them get their Team USA collection ready just in time for the Olympics!

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary: He asked what makes their brand special compared to other loungewear companies. Sanya explained that their brand is all about creating special moments for families with stylish and high-quality products.

Mark Cuban’s Concern: He thought $89 for pajamas seemed too expensive. Aaron explained that their loungewear is high-quality and has emotional value because it helps families create memories together.

Lori Greiner’s Inquiry: She asked if they sell their products in stores or just online. Sanya said they mainly sell online and haven’t partnered with any retail stores yet.

Daymond John: He wanted to know how they planned to grow the business. Sanya talked about expanding their product line and focusing on seasonal collections, like special outfits for holidays.

Robert Herjavec: He asked how they got a deal with Team USA. Sanya said her experience as an Olympic gold medalist helped them get this exclusive partnership. Robert liked their idea and offered them $100,000 for 25% of their company, saying he believed in their passion and story.

Sanya and Aaron decided to negotiate with Robert Herjavec. They offered to give him a smaller share of the company, 20% instead of 25%, and he agreed. So, they made a deal for $100,000 in exchange for 20% of their business.

Product Availability

Coordinates is a cool company that makes matching pajamas and comfy clothes for families. They have some really fun designs, like Christmas-themed pajamas that you can wear during the holiday season. They even have special clothing for Team USA fans to celebrate the Olympics!

Recently, they started making matching loungewear for pets, so your furry friend can look just as stylish as you do at home. If you want to check out their products, you can only find them on the Coordinates website.

What Happened To The Coordinates After Shark Tank?

Coordinates have started making new products, including outfits for pets, which is pretty cool. Around Christmas, they had a special collection of outfits that sold out really fast after their episode aired. That means lots of people wanted to buy them for the holidays!

Now, Coordinates is also promoting something special called the Team USA collection. It’s all about bringing people together and celebrating unity, especially when it comes to supporting our country in sports. The company focuses on creating fun family moments by offering stylish outfits that everyone can wear together. This way, families can match when they go out or take pictures!

As of today, Coordinates is still doing great, and their success is partly thanks to a businessman named Robert Herjavec, who decided to team up with the founders, Sanya and Aaron. With his help, they’ve been able to grow even more.

Conclusion 

Sanya Richards-Ross and Aaron Ross have an inspiring story that started with a big idea! They noticed that there weren’t many clothing brands that focused on bringing families closer together, so they decided to create their own brand called Coordinates. This brand is all about stylish clothes that families can wear together.

When they first pitched their idea on Shark Tank, some sharks had doubts about their idea. But one investor, Robert Herjavec, really liked their vision and decided to support them. With his help, Coordinates has been able to grow and create even more cool and unique clothing designs that families love.

Now, thanks to their hard work and creativity, Coordinates is becoming well-known and popular. The brand focuses on not just looking good but also on making family connections stronger through fashion.