Many people want to stay healthy and active, but working out can feel boring. It can be even harder to find ways to make exercise fun and stylish. Traditional workout equipment like big dumbbells and clunky ankle weights can be uncomfortable and awkward. People often feel embarrassed wearing old-fashioned fitness gear. They might leave them at home, skip workouts, and lose motivation.
This is a common problem for many people, especially those who like yoga, pilates, or other low-impact workouts. People also feel like they cannot move freely when they have to hold onto weights during their exercises. It makes it difficult to stay balanced and focused on the workout. Many people, especially women, look for something that fits their lifestyle and doesn’t make them feel awkward or restricted. They want fitness tools that look good, feel good, and work well.
Natalie Holloway and Max Kislevitz saw this problem and decided to do something about it. They created Bala Bangles, wearable wrist, and ankle weights that look like modern accessories. Instead of being bulky and ugly, these weights are sleek, colorful, and stylish. They can be worn comfortably during yoga, walking, or everyday activities. Bala Bangles give people the chance to add resistance to their workouts in a fun and fashionable way.
In Shark Tank Season 11, Natalie and Max presented their product, hoping to find partners to help them grow. Their pitch impressed the sharks with a unique blend of style, function, and impressive early sales. By the end of the episode, they secured a big deal with two sharks. Let’s dive into their story, what happened during their Shark Tank pitch, and where Bala Bangles is today.
Bala Bangles Net Worth Shark Tank Update 2025
Natalie and Max were looking for an investment of $400k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $4 million. Natalie and Max successfully secured a deal with Mark and Maria for an investment of $900k for 30% equity in the company. The investment adjusted the company’s net worth to around $3 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Bala Bangles is around $50 million.
| Shark(s) name | $200,000 for 20% equity (Maria) and $900,000 for 30% equity(15% each) | Counteroffer | Accepted? |
| Mark Cuban & Maria Sharapova | $200,000 for 20% equity (Maria)$900,000 for 30% equity(15% each) | N/A | Yes |
| Kevin O’Leary | $400,000 as a 36-month loan at 7.5% interest for 5% equity | N/A | No |
| Lori Greiner | $500,000 for 18% equity | N/A | No |
| Daymond John | $200,000 for 15% equity | N/A | No |
Natalie Holloway Backstory + Their Initial Pitch
Natalie Holloway was a yoga instructor who loved fitness but hated using outdated ankle weights. They were uncomfortable, unattractive, and did not fit well with her modern lifestyle. She wanted something better, something she could wear during yoga without having to hold or constantly adjust. She shared her frustration with her husband, Max Kislevitz. Max was an advertising professional who knew how to turn ideas into products.
Together, they decided to redesign ankle and wrist weights for the modern era. They called their new creation Bala Bangles. Bala Bangles were different from any weights people had seen before. They looked like chic bracelets and came in fun colors. They were easy to adjust and could be worn on wrists or ankles. People could wear them during yoga, pilates, walking, or even at home while doing chores.
The couple spent a lot of time perfecting the design. They used silicone-coated steel bars that were soft against the skin but heavy enough to add resistance. The bands were adjustable so they could fit anyone comfortably. They also tested many prototypes to make sure the weights did not slip or pinch. Once they were happy with the design, they started a Kickstarter campaign.
The campaign was a success and helped them raise money to start production. The popularity of Bala Bangles grew quickly, and soon they were in talks with big retailers. By the time they appeared on Shark Tank, they had impressive sales numbers and partnerships with stores like Bloomingdale’s and Nordstrom. Natalie and Max entered the tank with confidence.
They started their pitch with a live aerobics demonstration, showing how easy it was to move with Bala Bangles on. The sharks loved the energy and were excited to try the samples.
Natalie and Max asked the sharks for $400,000 in exchange for 10% equity in their business. They explained how Bala Bangles worked, their features, and why people loved them. They shared their sales numbers, telling the sharks they had made $260,000 in their first six months and already $1.2 million in the year of filming.
They also revealed purchase orders with major retailers, which showed the sharks there was strong demand. However, they admitted their biggest challenge was inventory. They needed funds to keep up with growing orders and avoid stock shortages that could hurt their reputation.
Queries + Sharks’ Responses, and Final Deal
Kevin O’Leary was the first shark to make an offer. He liked the product but wanted to minimize his risk. He offered $400,000 as a 36-month loan at 7.5% interest in exchange for 5% equity. Kevin thought this was a good deal because it protected his money while giving him a stake in the company. But Natalie and Max seemed hesitant because they wanted an investment, not a loan.
Before they could respond to Kevin, guest shark Maria Sharapova, a tennis superstar, said she was very interested. She offered $200,000 for 15% equity. She told the entrepreneurs that she could help promote the product since she would actually use Bala Bangles in her own workouts. She said the product fit perfectly with her brand as an athlete.
Maria’s offer excited Natalie and Max, who said they would love to have her involved as a spokesperson. But Maria made it clear that to become a spokesperson, she would need more equity than they had initially offered.
Daymond John then jumped into the conversation. He offered $200,000 for 15% equity, matching Maria’s offer. Daymond said he liked the stylish design and believed it could appeal to people who wanted to look good while working out. He felt he could help with manufacturing and retail partnerships. Lori Greiner also made an offer. She offered $500,000 for 18% equity.
Lori said she had experience getting products into big retail stores and believed she could help Bala Bangles scale quickly. Her offer was higher than the others and showed she believed in the company’s potential.
Natalie and Max listened to each offer carefully. They appreciated the sharks’ interest but were worried about giving away too much equity. They knew their product was gaining momentum and wanted to keep control of their business. They suggested a new deal: they would accept two sharks investing $450,000 each, for a total of $900,000, but they would only give up 30% equity.
This counteroffer showed they were serious about bringing on the right partners but also wanted to protect their vision for Bala Bangles.
Mark Cuban, who had been quiet during the discussion, finally spoke up. He said he liked what he saw in the entrepreneurs and the product. He turned to Maria Sharapova and suggested they team up to match the entrepreneurs’ counteroffer. Together, Mark and Maria agreed to invest $900,000 for 30% equity, giving Natalie and Max the partners they wanted. Natalie and Max were thrilled.
They quickly accepted the deal with Mark and Maria, securing two powerful allies who could help them take Bala Bangles to the next level.
Product Availability
Bala Bangles are stylish wrist and ankle weights designed for modern fitness lovers. They come in 1-pound and 2-pound options and are available in a variety of colors like blush pink, charcoal, and sea green. The weights are made with soft silicone-covered steel bars that wrap around your wrists or ankles comfortably. They are adjustable with a hook-and-loop strap to fit any size.
Bala Bangles add gentle resistance to yoga, pilates, barre, walking, or even everyday activities like cleaning the house. People love that they can wear them while going about their day, turning ordinary tasks into light workouts.
Bala Bangles are available for purchase on the official Bala website, where they also sell other fitness accessories like power rings, sliders, and bars. You can buy Bala Bangles on Amazon, making them easy to order with fast shipping. Bala Bangles are sold in retail stores like Anthropologie, Dick’s Sporting Goods, Saks Fifth Avenue, Dillard’s, Bloomingdales, and Nordstrom.
The price for a pair of 1-pound Bala Bangles typically ranges from $45 to $55, depending on the retailer and sales promotions. Bala also offers bundles and accessories on their website. In addition to physical products, they provide a subscription service for online workout classes that use their weights. This helps customers learn how to make the most of Bala Bangles with professional guidance.
Bala’s website frequently updates with new colors, special editions, and collaborations with popular fitness influencers.
What Happened To Bala Bangles After Shark Tank?
After Shark Tank, Bala Bangles experienced incredible growth. The exposure from the show helped them gain new customers and expand into more retail stores. A Shark Tank update segment in Season 12 revealed Bala Bangles were now sold in major stores like Anthropologie, Dillard’s, Saks Fifth Avenue, and Dick’s Sporting Goods.
By 2023, the company reported earning around $29 million in annual revenue. This success proved that people loved the product and that there was a large market for stylish, functional workout accessories.
The partnership with Mark Cuban and Maria Sharapova helped Bala Bangles grow faster. Maria’s celebrity status brought more attention to the brand, while Mark’s business experience helped them manage supply chains and marketing. The company continued to innovate, introducing new products like Bala Bars, a weighted bar for strength training, and Bala Beam, a longer bar for full-body workouts. They also launched new collections with unique colors and patterns.
Today, Bala Bangles is still in business and thriving. The company keeps adding new products and expanding internationally. Bala has become a favorite among celebrities, influencers, and fitness enthusiasts. Their products are featured in fitness magazines, social media posts, and popular online workout programs. Natalie and Max have shown that you can make fitness fun, stylish, and accessible for everyone.
Conclusion
Bala Bangles came to Shark Tank with a mission to bring style and comfort to wearable weights. Their product stood out from old-fashioned ankle weights and caught the sharks’ attention with its sleek design and impressive sales numbers. After a bidding war among several sharks, Natalie and Max secured a deal with Mark Cuban and Maria Sharapova for $900,000 for 30% equity.
This partnership gave them the support they needed to grow Bala Bangles into a household name. Since appearing on Shark Tank, Bala Bangles has expanded its product lines, entered major retailers, and increased its yearly revenue to nearly $30 million. Today, the brand continues to help people stay active in a stylish way, proving that the right idea, presented with confidence, can lead to huge success.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.








