You probably know that coolers are those big boxes we use to keep drinks and food cold when we’re going out for a picnic, to the beach, or having a barbecue. But a lot of the coolers out there are super heavy, really expensive, and built for extreme situations, like when you’re camping in bear country or going on a long adventure where you need the ice to last for days.
Chad Lee and David Kittle noticed that most people don’t really need all those crazy features. For fun trips to the beach or pool, we just want a cooler that is light and easy to use, something practical for everyday outings. So, they came up with a new idea: FOAM Coolers. FOAM Coolers are different because they’re made from a special material called EVA foam, which makes them lightweight and sturdy.
They’re also affordable and super easy to clean. This means that anyone can use them without worrying about heavy lifting or spending too much money. Their idea is all about making coolers better for the average person who just wants to have fun with friends and family.
In a TV show called Shark Tank, where entrepreneurs present their ideas to Sharks. Chad and David pitched their FOAM Cooler idea. They were looking for $150,000 in exchange for 10% equity. They wanted money to help grow their business in exchange for a share of it.
FOAM Net Worth Shark Tank Update 2025
Chad and David were looking for an investment of $150k in exchange for 10% equity in the company. At the time of the episode, they valued their company at $1.5 million. Chad and David successfully secured a deal with Daymond John for an investment of $150k for 25% equity in the company. The investment adjusted the company’s net worth to around $600k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of FOAM Coolers in 2025 is around $3 million.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Robert Herjavec | Out | N/A | N/A |
Todd Graves | Out | N/A | N/A |
Kevin O’Leary | $150,000 for 33.33% equity | $150,000 for 17% equity | No |
Daymond John | $150,000 for 30% equity | 1# $150,000 for 17% equity 2# $150,000 for 25% equity | Yes |
Mark Cuban | Out | N/A | N/A |
Chad Lee and David Kittle Backstory + Their Initial Pitch
Chad Lee and David Kittle are the creators of a cool product called FOAM Coolers. They saw that regular coolers can be really heavy and cost a lot of money, which makes them hard to use for everyday fun like going to the beach or having picnics.
So, they decided to make a cooler that wasn’t just lightweight and super strong but also affordable. They made FOAM Coolers using a special material called EVA foam. This material is easy to carry, simple to clean, and great for things like beach trips, pool days, and picnics. Their cooler can hold up to 30 cans, so you can bring plenty of drinks with you!
Chad and David once went on a TV show called Shark Tank to share their idea and get some money to grow their business. They talked clearly and confidently about how their cooler worked and what they wanted to do with their company. They were looking for $150,000 in exchange for 10% ownership of their business, meaning they were willing to give up a small part in return for the money to help them succeed.
Queries + Shark’s Responses, and Final Deal
Lori Greiner: She liked the product and believed in it, but didn’t think it was the right investment for her. So, she chose not to invest.
Mark Cuban: He also liked the product but thought the potential risks weren’t worth the rewards, leading him to decide not to invest.
Todd Graves: He felt that other sharks would be better suited to help this business, so he opted out of investing.
Kevin O’Leary: He was willing to take a chance on the business and offered to invest $150,000 in exchange for a one-third ownership stake (33.33%).
Daymond John: He saw potential in the business too and made a similar offer of $150,000, but for a 30% ownership stake instead.
In the end, after some discussion, the business owners (Chad and David) decided to go with Daymond John’s offer.
Product Availability
FOAM Coolers are portable containers made from a lightweight and tough material called EVA foam. They’re designed to keep your drinks cold during leisurely activities, such as trips to the beach or hanging out by the pool. These coolers can hold up to 30 cans, making them great for social gatherings. Plus, they are easy to clean, so you won’t have to worry about messy spills.
You can buy FOAM Coolers online at their official website or find them in some Target stores located in Florida, Arizona, and California.
What Happened To The FOAM After Shark Tank?
After appearing on the TV show Shark Tank, a company called FOAM Coolers has been doing well. They teamed up with another company, Koozie Group, to get their products into more stores and make them more visible to customers. In November 2024, they launched a new version of their coolers, known as Gen 2, which are available in different colors and at better prices. As of today, FOAM Coolers is still operating and growing its business.
Conclusion
Chad Lee and David Kittle appeared on the TV show Shark Tank, where they presented their unique cooler design. Thanks to their confident pitch, they got a deal with Daymond John, one of the show’s investors.
After their time on the show, their company, FOAM Coolers, started to grow quickly. They added new products, improved how they sold their coolers in stores and kept coming up with new ideas. Their success shows that even a simple idea can lead to a thriving business.
FOAM Coolers illustrates that everyday products can have a significant impact. With Daymond John’s backing, Chad and David are on the path to making FOAM Coolers a well-known brand.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.