Ice cream is a favorite dessert for many people around the world, loved for its creamy and sweet texture that brings joy with every bite. However, adding sprinkles on top can make it even more fun and delicious. But the sprinkles we find in stores are often the same old style, and people have started to get bored of them. There’s a need for new, exciting varieties to make this beloved treat even more enjoyable.
Delson came with his son Zaydon Jeanvilma, the owner of Yum Crumbs, to provide a sweet addition to every desert on Earth. The company provides versatile dessert toppings that have a texture of both sprinkles and cookies. The product is made of Low-sugar and non-dairy material which they offer in 26 different types of flavors. It includes nostalgic strawberry shortcake, chocolate éclair, and banana cream pie flavors.
The owner came on Shark Tank to request $100K in exchange for 10% of his company. He also presented the sharks with different flavors of Yum Crumbs including pumpkin pie, strawberry shortcake, and berry blue flavor to impress the judges by triggering their taste buds. Let’s see if he got the deal or not.
Yum Crumbs Net Worth Shark Tank Update
Delson was looking for an investment of $100K in exchange for 10% equity in the company. At the time of the episode, he valued his company at $1 million. Delson successfully secured a deal with Daymond and Barbara for an investment of $100K for 20% equity in the company. The investment adjusted the company’s net worth to around $500K. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Yum Crumbs in 2024 is around $2.8 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
Out
N\A
N\A
John Daymond + Barbara Corcoran
$100K for 10% equity
$100K for 20% equity
Yes
Lori Greiner
Out
N\A
N\A
Mark Cuban
Out
N\A
N\A
The Owner’s Backstory
After more than ten years as a baker, Delson noticed how much time it took to make crumb toppings for cakes and desserts. After talking with other bakers, he saw a chance to turn his idea into a product in 2020. Now, customers can easily add crumb toppings like strawberry shortcake, apple pie, red velvet, and more to their favorite treats, including ice cream and pancakes.
The owner came on the show to seek $100K for a 10% equity stake. His company provides sprinkle-like toppings with 26 different flavors to add taste and texture to different types of desserts. The product is like when sprinkles and cookie crumbs have a baby.
Queries about the Product
Corcoran asked the first question about the ingredients used to make the Yum Crumbs. Delson highlighted that it has both the texture of sprinkles and cookie crumbs, which makes it unique.
Daymond inquired if he was selling his product in the commercial market. The owner replied in the affirmative and pointed out that B2B is his biggest market.
He added that one of his B2B (Business to Business) clients is actually gas stations, where they use the Yum Crumbs to garnish their bundt cakes.
Mr. Wonder wanted to know about his sales. He replied that his lifetime sales are $1.7M.
Lori asked about the duration since he started the business. Delson related that he has been in business for almost three years. The business last year’s sales was $462K, which is quite impressive as he started the business with only a few hundred dollars.
His first year in business strategy was going to different houses and shops to sell his product, which made sales of around $220K. For the next year, his sales were $575K. Due to the selling strategy, they were able to make a place in 33 different cake shops.
Kevin also asked about his current sales. The owner highlighted that the business has done $505K in sales to date and they are projecting to do $900K. He is confident in the estimated sales because his company has just received a purchase order from one of the largest craft stores.
Lori inquired if they were manufacturing the product in their own space. Delson related that he has his own 2500 square feet facility but he came on the show to further increase his space capacity.
Kevin wanted to know about his profit from the $900K projected sales and his cost and selling rate for the product. It would be about $200K profit from the sales. One packet of Yum Crumbs cost him $0.42 to make and it is selling for $5.49. As he is also selling the product to the Wawa, he actually sends them a 50-pound box, making about 4K a month. The box costs him $42 to make and then he sells it for $282. Thus, 85% of his sales are B2B.
Shark’s Response and Final Decision
Lori was the first shark to drop the deal as she prefers a B2C (Business to Consumers) type business rather than B2B.
Cuban also backed out as he has no experience with such food products.
Daymond offered him $100K but for 25% of his business.
Kevin then offered him $100K for 20% equity. Daymond then immediately dropped his equity to 15%.
At the same time, Corcoran jumped in and offered $100K for 25% but in partnership with Daymond. Daymond accepted the partnership.
Kevin then also revised his offer and pitched his deal of $100K but for 12.5%.
Delson counter-offered Daymond and Corcoran of $100K for a 20% equity stake.
Finally, the two sharks accepted his counter-offer and the show ended on an emotional note.
Product’s Availability
The company has been growing since its Shark Tank appearance and looks set to keep growing with support from Corcoran and Daymond. It has also built a strong social media presence and expanded its product range. A recent partnership with True Scoops brings DIY ice-cream sandwich kits at a budget-friendly price.
Delson now offers bundles featuring “Barbara’s Favorite Flavors” and “Daymond’s Favorite Flavors,” each containing three 12-ounce packages. Moreover, the company has earned over 1,100 five-star reviews on Judge. me, a Shopify app for customer reviews.
Yum Crumbs has experienced huge growth since its appearance on Shark Tank, with the support of two sharks, Corcoran and Daymond, on its side. The company continues to expand its product line, partnering with True Scoops to offer affordable DIY ice cream kits and maintaining a strong presence in both B2B and consumer markets. With over 1,100 five-star reviews and a diverse range of flavors, Yum Crumbs is well-positioned for further success as it continues to innovate and reach new customers.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
