Joyebells Net Worth Shark Tank Update 2025 

Many people love homemade pies but often struggle to find ones that taste truly authentic. Store-bought pies usually have preservatives to make them last longer on shelves. This changes the taste and takes away the homemade feel. Joy B. Moore faced this problem when she started selling her Joyebells pies in big stores. The stores wanted her to add preservatives so the pies could sit on shelves longer.

This changed the taste of her pies. Even though sales went up she wasn’t making enough profit. To fix this she went back to selling refrigerated pies. She found a new partner to help lower costs while keeping the homemade flavor people love.

In Shark Tank Season 16 Joy entered seeking $600,000 for a 10% equity in her premium refrigerated pie business Joyebells. Unfortunately, after her pitch, she left without a deal. Despite this setback, Joyebells expanded its retail presence. They secured deals to launch their original recipe pies in Schnucks and Kroger. Let’s dive deeper into Joy’s journey on Shark Tank and see how her business has evolved since then.

Joyebells Net Worth Shark Tank Update 2025 

Joy was looking for an investment of $600k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $6 million. Joy did not secure a deal and left without an investment. After the show was aired, the company faced challenges, including a recall of over 315,000 peach pies, which impacted sales. As per my rough estimate, the current net worth of Joyebells in 2025 is around $4.3 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Joy B. Moore Backstory + Their Initial Pitch

Joy B. Moore is the founder of Joyebells. She has been baking for over 30 years while working in nonprofit education. Her journey to entrepreneurship was not easy. She shared that she had been homeless as a teenager but still managed to graduate high school with a 3.79 GPA. Her resilience is inspiring.

The recipes for her pies have been in her family for six generations. Now she is bringing them to customers nationwide. Her goal is to share comfort food that brings people together. To do this she sells her pies through major retailers like Sam’s Club and Food Lion.

At first, Joyebells made pies that could sit on store shelves for a long time to meet the needs of big retailers. But adding preservatives changed the taste. They no longer had the homemade flavor she wanted to keep. So Joy decided to go back to selling refrigerated pies instead. This choice cost her two major clients but she believed staying true to the original taste would bring long-term success.

Queries + Shark’s Responses and Final Deal

Kevin O’Leary quickly turned the conversation to valuation. He questioned why the company was worth 6million. In response, Joy revealed that she had 16.1 million in lifetime sales. This impressed the sharks. In 2023 she made 7.7 million in revenue with 8.85 million in the coming year.

Robert Herjavec pressed for answers. Joy explained that stepping away from shelf-stable pies had temporarily reduced sales but was necessary for maintaining product integrity. Robert asked for clarification on the term “ambient.” Joy explained that it referred to shelf-stable products with preservatives.

She noted that major retailers preferred ambient pies for mass production but those high-volume sales didn’t translate to higher profits for her business. Therefore she decided to focus on refrigerated pies even if it meant scaling back temporarily.

Each pie cost $5.23 to make and she sold them to stores for $7.84. Retailers then priced them at $10.99. While that seemed like a decent margin Kevin pointed out that her net profit was too low. He asked how she planned to cut costs down to $4.25 to improve profits. Joy explained that she had partnered with a new manufacturer which would lower costs to $4.96. But Kevin argued that the savings weren’t enough to make the business profitable.

Barbara Corcoran said she helped Daisy Cakes raise prices and suggested that Joy do the same. Joy said she was open to it but the final decision would be up to the retailers.

Even though the sharks loved the pies they saw problems with the business model. Robert called them the best pies ever featured on the show but admitted he couldn’t solve the pricing issues. 

Kevin was blunt saying “Your costs are too high. You will never make money this way.” 

Mark Cuban agreed, adding that while the product was great, Joy’s $600,000 ask for 10% equity was too high for an investment.

And so one after another all the sharks declined to make an offer and Joy left without a deal.

What Went Wrong With Joyebells On Shark Tank?

The main reason Joyebells didn’t secure a deal on Shark Tank was due to its high costs and low net profit. The sharks loved the product but saw issues with the business model. Kevin O’Leary pointed out that the costs were too high and the net profit was too low. He suggested that Joy needed to cut costs significantly to make the business profitable.

Barbara Corcoran suggested raising prices but Joy explained that the final decision would be up to the retailers. Robert Herjavec loved the pies but couldn’t see a way to solve the pricing issues. Mark Cuban felt that Joy’s $600,000 ask for 10% equity was too high for an investment. 

In the end, all the sharks decided not to invest. They believed that the business model needed significant changes to become profitable.

Product Availability

Joyebells pies are Southern-style peach pumpkin and sweet potato pies. The recipes have been in Joy’s family for six generations. The pies are known for their homemade flavor. They are sold in major retailers like Sam’s Club and Food Lion.

After stepping away from shelf-stable pies Joyebells focused on refrigerated pies. This decision helped maintain the original taste but temporarily reduced sales. The pies can be purchased from retailers or online through the Joyebells website.

Excitingly, Joyebells is expanding its retail presence. They plan to launch in Costco locations in the Northeast in late 2024. Their original recipe pies will soon be available in Schnucks stores across the Midwest and in Kroger stores in the Mid-Atlantic region.

What Happened To Joyebells After Shark Tank?

After appearing on Shark Tank Joyebells received a big boost in sales. The company expanded its retail presence securing deals to launch its original recipe pies in Schnucks and Kroger. They also plan to launch in Costco locations in the Northeast in late 2024.

Despite not securing a deal on Shark Tank Joyebells continues to grow. The company remains committed to providing high-quality refrigerated pies with a homemade flavor. They are focused on expanding their retail presence and reaching more customers nationwide.

Conclusion

Joy B. Moore entered Shark Tank Season 16 seeking $600,000 for a 10% equity in her premium refrigerated pie business Joyebells. Despite her inspiring backstory and impressive sales figures, she left without a deal. The sharks loved the product but saw issues with the business model particularly the high costs and low net profit.

After Shark Tank Joyebells received a boost in sales and expanded its retail presence. They secured deals to launch their original recipe pies in Schnuck and Kroger. They also plan to launch in Costco locations in the Northeast in late 2024.

Joyebells continues to grow and remains committed to providing high-quality refrigerated pies with a homemade flavor. While they didn’t secure a deal on Shark Tank their journey is far from over. They are focused on expanding their retail presence and reaching more customers nationwide.