Babies are the most adorable creatures in the world. They make a household complete. However, they sometimes become hard to look after, especially while changing their diapers. This led to frustration and a messy counter resulting in a chaotic situation.
Stewart Gold, the owner of The Dingle Dangle Baby, has a silly yet functional solution for all caregivers. He has introduced a restraint-free and cute gangling diaper-changing helper that supports getting the work done in no time. The Dingle Dangle can also be used as a portable mobile for a baby’s crib and a toy rattle by just twisting it open and attaching it to a crib or an additional toy of a puffer fish.
The owner came on Shark Tank to request $75K in exchange for 20% of his company. He also presented the sharks with his product and gave a demo of the product’s versatility to impress the judges. Let’s see if he got the deal or not.
The Dingle Dangle Baby Net Worth Shark Tank Update
Stewart was looking for an investment of $75K in exchange for 20% equity in the company. At the time of the episode, he valued his company at $375K. Stewart successfully secured a deal with Kevin O’Leary for an investment of $75K for 20% equity in the company, along with a $1 royalty per unit sold until $300K is paid. The investment adjusted the company’s net worth to around $375K. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of The Dingle Dangle Baby in 2024 is around $1.2 million.
Shark(s) name
Offer & Demand
Counteroffer
Accepted?
Kevin O’Leary
$75K for 20% equity
$75K for 20% equity + $1/unit royalty until $300K is paid.
Yes
Mark Cuban
Out
N\A
N\A
Lori Greiner
Out
N\A
N\A
John Daymond
Out
N\A
N\A
Candace Nelson
Out
N\A
N\A
The Owner’s Backstory
Stewart shared that he used to help his wife by distracting their baby while she changed diapers. However, this often turned into a messy situation, and he would end up feeling exhausted after just 30 seconds of trying to keep the baby entertained. This gave him the idea to create a product that would make diaper changes easier by keeping the baby distracted.
That’s how The Dingle Dangle Baby was invented, designed to keep babies engaged and make diaper changes less stressful for parents.
Initial Pitch
The owner came on the shoe to seek $75K for a 20% equity stake. His product is a toy worn on the head to help parents deal with diaper-changing issues easily. It can also be used as a mobile for the crib and as a rattle to help make kids fall asleep.
Queries about the Product
Candace, the guest shark, asked the first question about the patent on the product. Steward replied that he had filed a utility patent for the headband with the removable rod back in 2020.
Daymond inquired about his sales. The owner highlighted that in 2022 his sales were $67K.
Mr. Wonderful wanted to know about the selling rate of The Dingle Dangle and the cost to make a unit. He pointed out that he sells it for $40 and it costs him $11.75 to make one, which landed around $14.50 to $15.
The shark also asked about his sales in 2023. It was about $40K in sales for this year. Their $15K sales came from only one month.
The guest shark also wanted to know about the different uses of the toy as she wanted to know if the product helps to build sensory skills too. Stewart related that he started the product as a sensory toy and even used the sensory black and white colors and the sound of the chime is also maintained on a safer decibel for the baby.
Kevin asked about his projected sales for this year and the profit from it. The owner pointed out that the projected sales are around $185K for this year and profits will be around $10K to $15K. He also has not paid himself yet.
Lori asked about his investments in the business. He had so far invested $150K in it. Moreover, in the first year of his business, he also lost $32K.
Cuban was curious to know where the money was invested in. Stewart highlighted that all the money that comes from sales goes back into the business to make more inventory.
Kevin was interested to know why he needed a shark and $75K for it. The owner replied that he wants a shark for marketing, connections, and to get more expertise in the field of entrepreneurship.
Moreover, he also wants to license the product and has even talked to a sports league. The product can be used as a gift and to make TV characters as well. He is also confident that his business will be profitable as there are more than 3.5M births in the US alone.
Shark’s Response and Final Decision
Kevin was the first shark to drop out of the deal and for this he highlighted that he hasn’t got a baby of his own, which is a silly argument to drop a deal.
Cuban liked the product but because he thought the business was not scalable enough, he backed out too.
Daymond and Lori passed the deal too as they think the business is not fit for them and it has a very small market too.
Candace highlighted that initially, she was interested in it because of its sensory functions but after listening to his licensing criteria, she decided to not invest in the business.
Fortunately, Kevin jumped back in the deal and offered Stewart $75K for 20% in his company along with a royalty of $1 per unit sold until $500K is paid.
Stewart then counter-offered him $75K for 20% in his company along with a royalty of $1 per unit sold until $250K is paid. Kevin disliked the offer.
Mr. Wonderful then revised his offer for the final time and pitched a deal of $75K for 20% in his company along with a royalty of $1 per unit sold until $300K is paid.
Finally, the owner accepted the offer and left the show with a deal in his hand.
Product’s Availability
The Dingle Dangle is available on both Amazon and its official website, where you will also find a wide range of baby products. In April 2024, Stewart was granted a utility patent. Although there is a picture of Kevin and Stewart shaking hands on the Dingle Dangle website, however, there is no prove that the deal with the shark was finalized.
Conclusion
The Dingle Dangle Baby, created by Stewart, is a clever product designed to make diaper changes easier by keeping babies entertained. Stewart’s appearance on Shark Tank resulted in a deal with Kevin, who offered $75K for 20% equity with a $1 royalty per unit until $300K is repaid. While the product is available on Amazon and its website, and Stewart has secured a utility patent, it remains unclear if the deal with Kevin was finalized after the show.
Hey there, it’s Andaleb Youns. I am a freelance content writer and am currently pursuing a BS in English Language and Literature. I have expertise in writing Blog Posts, social media content, and copywriting. I know how it feels to be a student and still be dependent on parents to fulfill even basic daily needs. This realization became apparent while watching Shark Tank. Although I started watching this show out of boredom, it proved to be an inspirational show. The show made me realize the importance of hard work, being independent, and of having a business of my own. I still look forward to it for entertaining and inspirational content.
