Pockets. It sounds like such a simple thing, but anyone who has worn women’s or kids’ clothes knows how rare they can be. Many pants, leggings, and even jackets for kids don’t have any pockets at all. And if they do have pockets, they are often so small that they can barely hold a coin, let alone a smartphone or keys. For young girls, this problem is even worse. When you have nowhere to put your phone or a little bit of money, you are forced to hold it in your hand or leave it behind.
That makes everyday tasks harder and less safe. Kids deserve clothes that are fun and practical. Parents want their children to carry important items without worrying about them falling out or getting lost.
A young girl named Sofi Overton knew exactly what it felt like to struggle with this problem. She wanted to carry her phone without having to always use her hands or stick it in her boot where it would slide down and get stuck. So she created a new product. Her invention was called Wise Pocket Products. These were socks with secret pockets designed to hold phones, money, or other small items.
It was a clever idea, and it solved a problem that many kids and women face every day. Sofi believed her socks would help people feel safer and more confident. She went on Shark Tank Season 11 hoping that the sharks would agree and help her turn her smart socks into a successful business. The founder asked $30,000 for 15% equity. Would the sharks see the potential in her idea and offer her a deal? The episode answered that question.
Wise Pocket Socks Net Worth Shark Tank Update 2025
Sofi was looking for an investment of $30k in exchange for 15% equity in the company. At the time of the episode, she valued her company at $200k. Sofi successfully secured a deal with Lori and Daymond for an investment of $35k for 25% equity in the company. The investment adjusted the company’s net worth to around $140k. After the show was aired, Wise Pocket Products experienced a good boost in exposure. As per my rough estimate, the current net worth of Wise Pocket Products is around $0.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
Lori Greiner & Daymond John | $30,000 for 33.3% equity | $35,000 for 25% equity | Yes |
Robert Herjavec | Out | N/A | No |
Mark Cuban | Out | N/A | No |
Kevin O’Leary | Out | N/A | No |
Sofi Overton Backstory + Their Initial Pitch
Sofi Overton was not an ordinary girl. At just 13 years old, she already had an idea that could change people’s lives. One day, Sofi saw her cousin stick a phone down into her boot because she did not have a pocket. But the phone kept sliding down to her ankle, making it hard to get out. That small moment planted a big idea in Sofi’s mind.
She thought, what if there were socks that had pockets right at the top, where you could slide your phone or money inside? It would stay in place without falling. That would make life much easier for kids like her.
Sofi went to work on her idea right away. She used $10,000 of her own money, which she had saved from doing small jobs and gifts for birthdays. She worked on the design, found manufacturers, and launched Wise Pocket Products. She sold socks that came in fun colors and patterns with secret pockets sewn in.
Even better, Sofi decided that her company would help others, too. For every pair of socks she sold, she promised to donate a pair to a child in need. This buy-one-give-one model showed her caring heart and made her business stand out even more.
When Sofi stepped onto the Shark Tank stage, she looked confident. She shared her story with energy and excitement. She explained why she made Wise Pocket socks and how they worked. She showed the sharks samples of her socks and even brought in a dance group to perform while wearing the socks. The dancers moved and jumped, and their phones stayed securely in their sock pockets the whole time.
The sharks were impressed by Sofi’s creativity and the simple brilliance of her solution. She then shared her business numbers, saying she had already sold $16,000 worth of socks.
Queries + Sharks’ Responses, and Final Deal
Kevin O’Leary was the first shark to speak up after hearing Sofi’s pitch. He told Sofi that he thought she was a very smart and impressive young woman. But he said clearly that he did not want to invest in the sock business. He explained that socks are a tough market and that he did not think he could add value. Kevin wished her good luck but said he was out.
Mark Cuban followed soon after. He told Sofi that he admired her intelligence and courage for coming to Shark Tank at such a young age. He praised her for knowing how to invest her money and run her small business. But he admitted that he did not know anything about socks. Because of that, he did not think he could help her grow Wise Pocket Products, so he decided not to make an offer.
Robert Herjavec listened carefully to Sofi’s numbers and her plan for the future. He liked the idea of the product and thought Sofi was a bright young entrepreneur. But he worried about the competition in the clothing market. He also believed that scaling up production might be too hard. He did not see a clear path to turning the company into a large business. In the end, Robert said he was out.
Barbara Corcoran stayed quiet during most of the pitch. She seemed to be thinking hard about whether to join in or not. Before Barbara could make a decision, Lori Greiner and Daymond John jumped in together. They said they loved Sofi’s energy and the mission behind her brand. They offered her $30,000 for 33.3% of her company. They also said they wanted to license the product to big clothing brands.
Licensing would allow Sofi to earn money from every pair sold without having to manage large-scale production on her own.
Sofi thought about their offer for a moment. She knew that she wanted to keep as much control of her company as possible. She also wanted to raise the amount of money a bit to help her buy more supplies and grow faster. So she made a counteroffer to Lori and Daymond. She asked them to give her $35,000 instead of $30,000 and lower their equity share to 25%. Lori and Daymond looked at each other and smiled.
They agreed to Sofi’s counteroffer right away. Sofi accepted their deal happily, securing two powerful partners who could guide her on her business journey.
Product Availability
Wise Pocket Products were exciting and practical when they first came out. The socks came in bright, colorful patterns that appealed to kids, teens, and women. The pocket was cleverly hidden at the top of the sock, secured with tight but stretchy fabric to keep phones and small items safe. These socks were comfortable to wear and made from soft, breathable materials.
They could hold essentials like a phone, keys, money, or small personal items without falling out. The socks were perfect for kids walking to school or playing outside who wanted to keep important items close.
For a time after Shark Tank, Wise Pocket Products sold directly on their website, wisepocketproducts.com. Customers could order socks in a variety of sizes and colors. The company also sold leggings with pockets for those who wanted more options. The socks retailed for around $15 per pair, while the leggings sold for a higher price depending on the style. Wise Pocket Products had an online presence and used social media to promote its brand.
They shared fun pictures of kids wearing their products and celebrated every sale with their followers. Sadly, by 2023, the website went offline, and their social media stopped updating in 2020. The socks and leggings are no longer available for purchase anywhere online or in stores.
What Happened To Wise Pocket Socks After Shark Tank?
After Shark Tank aired, Wise Pocket Products experienced a boost in orders. Many people were inspired by Sofi’s story and wanted to support her business. The company saw a surge in sales, and Sofi worked hard to fill every order. For a short while, it looked like Wise Pocket Products was on its way to becoming a household name. Sofi expanded her product line to include leggings with pockets and continued donating socks to kids in need.
Unfortunately, the excitement did not last. As more companies introduced similar products, Wise Pocket Products struggled to compete. The challenges of scaling production and handling logistics caught up with the small business. Delays in shipping led to unhappy customers. Without consistent updates on social media, it was hard for the brand to stay connected with its supporters.
By 2020, activity on Wise Pocket’s social media stopped. The website eventually went offline. Searches today show that there are no active listings for Wise Pocket socks or leggings anywhere online. That confirms that the company is no longer in business. While it’s sad to see Wise Pocket Products close, Sofi’s determination and creativity inspired many young entrepreneurs. She showed that even kids can come up with ideas that solve real problems.
Conclusion
Wise Pocket Products started with a simple but brilliant idea. A 13-year-old girl saw a problem and decided to fix it. Sofi Overton created socks with pockets to help kids and women carry their phones and essentials safely. Her energy and caring spirit brought her to the Shark Tank stage, where she impressed the sharks. Lori Greiner and Daymond John recognized her potential and offered her a deal. For a time, Wise Pocket Products enjoyed success.
Orders came in quickly, and people loved the smart design. However, the company faced big challenges that were hard to overcome. Production delays, rising competition, and limited resources eventually led Wise Pocket Products to close. Even though the business did not last, Sofi’s journey remains inspiring. She showed courage, creativity, and determination. She taught everyone that age is no barrier to solving problems.
Sofi’s story proves that young minds can bring big ideas to life, even if the road is tough.

Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.