Collars & Co. Net Worth Shark Tank Update 2025 

A lot of people who work in offices find traditional dress shirts uncomfortable, especially when they wear them under sweaters or jackets. The collars can be stiff, and the fabric can feel tight, making it hard to focus during a long workday. To help with this problem, a guy named Justin Baer came up with a new type of shirt through his company called Collars & Co. 

His idea was to create shirts that look nice and professional like dress shirts but feel as comfy as wearing a polo shirt. He thought this would make it easier for people to look good at work without feeling uncomfortable.

Justin pitched his idea on a TV show called “Shark Tank,” where entrepreneurs try to get investors to help their businesses grow. On the show, he explained his shirt design and the investors (called “sharks”) shared their thoughts on it. The entrepreneur asked $300,000 for 4% equity. It was a big moment for him and his company as they aimed to change how people think about work shirts!

Collars & Co. Net Worth Shark Tank Update 2025 

Justin was looking for an investment of $300k in exchange for 4% equity in the company. At the time of the episode, he valued his company at $7.5 million. Justin successfully secured a deal with Mark and Peter for an investment of $300k for 10% equity in the company. The investment adjusted the company’s net worth to around $3 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Collars & Co. in 2025 is around $21 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Peter Jones	$300,000 for 10% equity + $700,000 line of credit	N/A	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$300,000 for 10% equity	N/A	No
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Justin Baer Backstory + Their Initial Pitch 

Justin Baer started a clothing company called Collars & Co. because he didn’t like wearing traditional dress shirts while working in New York. These shirts were uncomfortable for him, especially when he had to switch between formal meetings and casual settings. So, he came up with a new idea: a polo shirt that has a nice dress collar. This shirt looks professional but is much more comfortable to wear.

When Justin first started his business, he faced some common problems that many new companies encountered. For example, he had to figure out how to make enough shirts, keep track of how many he had in stock, and make sure all the shirts were good quality. Even with these challenges, he successfully started his brand, selling mainly online so more people could buy his shirts.

By the time Justin appeared on the TV show “Shark Tank,” his company was doing really well and had sold a lot of shirts. This showed that many people liked his idea. On the show, he asked investors for $300,000 in return for owning 4% of his company, which would make Collars & Co. worth about $7.5 million. He explained that he wanted the money to buy more shirts to sell, to market his brand better, and to hire more people to help his business grow quickly.

Queries + Shark’s Responses, and Final Deal

Kevin O’Leary, a business expert, wasn’t sure if Justin’s company was really worth $7.5 million. He thought it might be too high. Justin, the owner of the company, talked about how his business has made $5.4 million in sales since starting in 2021, and that he makes a profit of 20% on what he sells.

Peter Jones, asked how much it costs to make the shirts and how much they sell for. Justin explained that each shirt costs $15 to make, but sells for between $65 and $75. This means he makes a good profit on each shirt.

Daymond John had worries about how much the company is worth and mentioned that the fashion industry can be quite unpredictable. He offered to help Justin but decided not to invest his money. Lori Greiner also thought the shirts were good quality, but she didn’t feel like it was the right investment for her, so she decided not to make an offer.

Kevin O’Leary offered to invest $300,000 for a 10% share in Justin’s company, but Justin thought that was too low for the value of his growing business. Peter Jones also offered $300,000 for 10% of the company, but Justin still felt that wasn’t enough based on how fast his business was growing.

Mark Cuban, another investor, asked Justin what he actually needed. They ended up coming up with a deal where Mark and Peter would invest $300,000 and also give Justin a line of credit (which is like a loan he can use if he needs more cash) for $700,000, in exchange for 10% of the business. Justin decided to accept this offer because he saw how both investors could help his company grow.

Justin navigated a tough conversation about his company’s value and ended up making a good deal with investors who could really help him succeed!

Product Availability

Collars & Co. makes a cool type of shirt called a dress-collar polo. It combines two styles: the neat look of a dress shirt collar and the comfy feel of a polo shirt. This way, when people wear it, they can look nice and professional but still be comfortable, even when wearing something over it like a sweater or jacket.

These shirts are made from a special lightweight material that helps keep you dry and allows you to move easily. This makes them really practical for everyday use. If you want to buy one, you can check out their website, where they have different styles and colors to choose from, so there’s something for everyone.

The price for these shirts is between $65 and $75, which shows that they are made with good materials and have a unique design.

What Happened To The Collars & Co. After Shark Tank?

Collars & Co. is a company that makes stylish collars for men, and they appeared on a TV show called “Shark Tank.” On this show, entrepreneurs pitch their business ideas to a group of wealthy investors, called “sharks,” to get money and support for their businesses.

After being on “Shark Tank,” Collars & Co. became super popular! They partnered with two well-known investors, Mark Cuban and Peter Jones, which helped more people learn about their collars. As a result, a lot more people visited their website—300% more! This means that if 100 people visited before, now 300 people were checking it out. Because of this popularity, their sales also doubled, which means they sold twice as many collars as before.

By August 2023, the company made a total of $14.2 million in sales since it started. They even began offering more products and got featured in big magazines like GQ and Forbes, which helped them get even more attention. Fast forward to March 2025, Collars & Co. became worth $21 million! This shows that they are doing really well in the fashion industry for men.

Conclusion 

Collars & Co. is a company that makes cool, comfortable collars for people who want to look good without feeling stiff. When the founder, Justin Baer, appeared on the TV show “Shark Tank,” he presented his idea to a panel of investors, hoping to get their support.

In simple terms, his journey on “Shark Tank” shows how coming up with unique solutions to everyday problems can attract interest from both investors (people with money looking to invest in good ideas) and customers (people wanting to buy something new).

When Justin got a deal with Mark Cuban and Peter Jones, two famous investors, he not only received money to help his business but also gained their advice and experience. This help is called “mentorship,” and it can be really valuable for someone trying to grow their company.

The success of Collars & Co. teaches us that if you have a creative idea to solve a common issue and you work hard to make it happen, you can achieve great things. This is an important lesson for anyone who dreams of starting their own business one day!