Rumpl Blankets net worth Shark Tank Update 2025

Finding the right blanket for outdoor use can be frustrating. Most blankets are either too bulky to carry, not warm enough, or they get dirty too easily and are hard to clean. Many people who enjoy camping, hiking, or going to sports events outdoors struggle with keeping warm and comfortable while also being eco-conscious. Traditional blankets don’t meet the needs of an active outdoor lifestyle.

That’s where Rumpl comes in. Designed to solve these common issues, Rumpl is a lightweight, warm, and packable blanket made from recycled materials. It offers comfort and convenience for outdoor lovers, and it’s environmentally friendly too.

In Season 12 of Shark Tank, Wylie Robinson presented his innovative company, Rumpl. He asked for $600,000 in exchange for 4% equity. His goal was to bring in a Shark who could help him grow in licensing and retail partnerships. Although Rumpl didn’t land a deal in the Tank, Wylie made a memorable pitch that captured the attention of the Sharks.

He had high sales numbers, an impressive eco-friendly design, and a strong vision for the brand’s future. However, his high valuation and previous funding made the Sharks hesitate. Let’s take a closer look at Rumpl’s journey in the Tank and beyond.

Rumpl Blankets net worth Shark Tank Update 2025

Wylie was looking for an investment of $600k in exchange for 4% equity in the company. At the time of the episode, he valued his company at $15 million. Wylie did not secure a deal with any of the Sharks. Since no deal was made, the company’s net worth stayed around $15 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Rumpl is around $25 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Blake Mycoskie and Daymond	$600,000 for 4% equity + $10 royalty per unit until $1.8 million is paid back	$600,000 loan for 4% equity + a 2.5% royalty on each sale for 2 years	No
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$600,000 for 4% equity + $10 royalty per unit until $1.8 million paid back	N/A	No
Daymond John	$600,000 loan for 10% equity and 5% of sales for a two-year period	N/A	No
Mark Cuban	Out	N/A	N/A

Founders Backstory + Their Initial Pitch 

Wylie Robinson, the founder of Rumpl, came up with the idea during a cold camping trip. He realized that sleeping bags were much warmer and more effective than regular blankets. That sparked the idea to create a blanket with the same materials as high-performance outdoor gear. His goal was to make a blanket that could go anywhere and keep people warm, while also being environmentally friendly.

Early on, Wylie faced many challenges. Designing a product that was both functional and sustainable wasn’t easy. He also had to figure out how to make it affordable for consumers while keeping quality high. It took time to find the right materials and manufacturing process. But Wylie didn’t give up. He worked hard to build the brand and eventually secured several million dollars in funding before appearing on Shark Tank.

When Wylie stepped into the Tank, he introduced Rumpl as a high-performance blanket company focused on sustainability. He explained that every blanket is made from 100% recycled materials and that the company offsets its carbon footprint. His blankets are durable, machine washable, and designed for travel.

He told the Sharks that in 2020, Rumpl was on track to generate $8 million in sales. Each blanket costs $25 to make, wholesales at $50, and retails at $100.

Queries + Shark’s Responses, and Final Deal

The Sharks had a lot of questions about the business. Kevin O’Leary asked Wylie about the profit margins. Wylie explained that despite the high sales, the company was only making about 5-6% profit. That meant they were earning around $400,000 to $500,000 in profit from $8 million in revenue. This low margin made some Sharks nervous.

Kevin then made an offer of $600,000 as a loan, with a $10 royalty per unit sold until he made back $1.8 million. He also wanted 4% equity in the company.

Daymond John and Blake Mycoskie teamed up. They offered $600,000 as a loan, but wanted 5% of all sales for two years and 10% equity in the company. They believed they could help Wylie grow Rumpl through partnerships and licensing, especially in sports markets.

Mark Cuban chose to stay out of the deal. He said he respected the business but didn’t see how he could add value. Lori Greiner also passed, saying that while she liked the product, it wasn’t in her area of expertise. Daniel Lubetzky liked the mission of the company, but he felt that the valuation was too high and the company didn’t really need the money.

Wylie respectfully declined all offers. He explained that he didn’t want to give away too much equity or burden the company with large royalty payments. He came into the Tank looking for a strategic partner, not just financial help. In the end, he walked away without a deal, but with valuable feedback and national exposure.

What Went Wrong With Rumpl Blankets On Shark Tank?

One of the main reasons the Sharks didn’t invest was the high valuation. At $600,000 for 4%, the company was being valued at $15 million. That seemed too steep for some Sharks, especially since the company was only making a small profit. Another issue was the fact that Rumpl already had over $3 million in the bank from previous investor rounds.

This made the Sharks question why Wylie needed their money. They felt he might be looking for publicity rather than a genuine partnership.

Also, the low profit margin worried several Sharks. Although the sales were high, the small percentage of net profit meant the business was at risk if costs increased or sales dropped. That made the investment look riskier, even though the product and the brand seemed strong.

Product Availability

Rumpl’s product is unique and innovative. The Original Puffy Blanket is the flagship item. It is made using 60 recycled plastic bottles, has a ripstop shell, and is filled with synthetic insulation similar to what is used in sleeping bags. The blankets are packable and easy to carry, making them great for camping, hiking, festivals, or simply relaxing in the park. They are also water-resistant, machine-washable, and come in various colors and prints.

The product is available on the official Rumpl website and also on Amazon. It has also made its way into major retail stores like REI, Dick’s Sporting Goods, Walmart, Bass Pro Shops, and Cabela’s. The company expanded its product line to include outdoor towels, mats, and ponchos.

What Happened To The Rumpl Blankets After Shark Tank?

After appearing on Shark Tank, Rumpl continued to grow. The product is available on the official Rumpl website and also on Amazon. It has also made its way into major retail stores like REI, Dick’s Sporting Goods, Walmart, Bass Pro Shops, and Cabela’s. The company expanded its product line to include outdoor towels, mats, and ponchos.

As of today, Rumpl is still in business and doing well. According to the latest reports, the company earns around $8 million in annual revenue. It has formed licensing partnerships with major sports organizations like the NCAA. These partnerships allow Rumpl to create team-branded blankets, which helps attract new customers and expand the brand’s reach.

The company has also kept its commitment to sustainability. Rumpl continues to use recycled materials and offset its carbon footprint each year. Their dedication to the environment and to producing high-quality outdoor gear has helped them build a loyal customer base.

Conclusion 

In conclusion, Rumpl’s appearance on Shark Tank was both exciting and educational. Wylie Robinson presented a great product with a strong mission and impressive sales. Although he didn’t accept any of the offers from the Sharks, he gained national attention and valuable business insights. Since the show, Rumpl has grown steadily, expanded its product line, and reached new markets.

The company is still in business as of today, and it continues to promote sustainability and outdoor comfort through its innovative designs.

Wylie’s decision to stay true to his vision, even without a deal, turned out to be the right one. Rumpl is proof that sometimes, walking away from a Shark Tank deal can still lead to success.