YouthForia Net Worth Shark Tank Update 2025 

Fiona Co Chan, a woman who faced skin irritation from makeup products that contained harsh chemicals. After experiencing skin problems while living in polluted cities in China, she realized the need for gentler makeup. This led her to create her own line called Youthforia, which offers plant-based makeup designed to be safe for the skin, even if worn overnight.

One of Youthforia’s standout products is a color-changing blush oil that not only enhances natural beauty but also nourishes the skin without using any harmful ingredients. Fiona appeared on Shark Tank, hoping to get funding to grow her business. She asked for $400,000 in exchange for 5% of her company. After some negotiation, she secured a deal with Mark Cuban, who agreed to invest the same amount but for 8% ownership.

Since her appearance on the show, Youthforia has seen impressive growth, with daily sales tripling and total sales surpassing $15 million. The products are now available in over 500 Ulta stores. 

YouthForia Net Worth Shark Tank Update 2025 

Fiona was looking for an investment of $400k in exchange for 5% equity in the company. At the time of the episode, she valued her company at $8 million. Fiona successfully secured a deal with Mark for an investment of $400k for 8% equity in the company. The investment adjusted the company’s net worth to around $5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Youthforia in 2025 is around $30 million.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$100k + $300k loan for 20% equity $400k for a 10% stake + $1 royalty until $800k is paid$400k for a 7.5% stake + a 75 cent royalty until $1M is paid	$100k + $300k loan for 8% equity $400k for a 5% stake + a 50 cent royalty until $500k is paid	No
Robert Herjavec	Out	N/A	N/A
Mark Cuban	$400,000 for 10% equity	$400,000 for 8% equity	Yes

Fiona Co Chan Backstory + Their Initial Pitch

Fiona Co Chan’s journey exemplifies determination and creativity. Her family has a history of seeking better lives; her grandparents left China for Vietnam, and her parents moved to the United States. Fiona built on their legacy by working hard and graduating from Dartmouth College, eventually entering the tech sector.

While working in China, she faced skin issues from pollution and heavy makeup, which led her to a unique idea: develop makeup products that not only look good but also care for the skin. Despite having little experience in the beauty industry, she teamed up with manufacturers in South Korea to create innovative formulas.

Her standout product is the BYO Blush, an oil that changes color based on the wearer’s skin tone. It gained considerable popularity because of its natural appearance and skin-friendly ingredients. 

When pitching her brand on Shark Tank, Fiona showcased how the blush works by reacting to skin chemistry, which impressed the sharks. She highlighted her impressive sales of $2 million and her different sales channels, including selling directly to consumers, on Amazon, and through wholesale partnerships. 

Fiona also mentioned plans to expand her product into over 600 retail locations across the U.S. Her pricing strategy keeps the retail prices between $26-$38, while production costs are quite low, ranging from $4-$6 per unit. 

To grow her business further, she sought $400,000 in exchange for a 5% ownership stake in the company. Although the Sharks appreciated her inspirational story and solid sales, they still had reservations about making an investment.

 Queries + Shark’s Responses, and Final Deal

Kevin O’Leary: He liked Fiona’s determination but wanted a big return on his investment. He proposed giving Fiona $100,000 for a 20% ownership stake in her company, along with a $300,000 loan. Fiona thought these terms were too strict and declined.

Lori Greiner: As an expert in the beauty industry, Lori usually invests in beauty products. However, she wasn’t interested in Fiona’s line of products, which didn’t align with her personal preference for oil-free formulations. Therefore, she decided not to invest.

Robert Herjavec: Robert was skeptical about the claims that Fiona’s makeup products could actually improve skin health. Although Fiona defended her products well, Robert remained unconvinced and chose not to invest.

Barbara Corcoran: Barbara was impressed by Fiona’s impressive online marketing success, where a significant portion of her traffic came organically (84%). However, she expressed concerns about the intense competition in the beauty market and decided not to invest.

Mark Cuban: Initially, Mark had some reservations but later saw the potential in Fiona’s business. He came back with an offer to invest $400,000 for an 8% ownership stake without adding any royalties. Fiona was excited and accepted his offer, pleased to have his support.

Product Availability

Youthforia Products are Available in over 500 Ulta stores. They Can also be purchased on Amazon and on their official website. The Products range from $26 for lip gloss to $38 for primer. 

Youthforia has grown impressively in terms of sales, team size, product availability, and recognition in media outlets, fueled by viral marketing and a strong retail presence

What Happened To The Youthforia After Shark Tank?

Youthforia, a beauty brand, has experienced significant growth after shark rank appearance. The company saw its daily sales increase, going from $6,500 to $15,000, meaning they now earn more than double what they used to each day. They started with just 2 employees and have now grown to a team of 10, indicating that the business is not only making more money but also needing more people to help manage that increased demand.

Overall sales for the brand have surpassed $15 million, showing strong long-term performance. The number of Ulta beauty stores carrying Youthforia products has skyrocketed from 53 to over 500, greatly expanding their presence in retail locations. Their product called BYO Blush became hugely popular on TikTok, leading to a 200% increase in sales in 2023. This social media boost has helped elevate the brand’s visibility and appeal.

The brand has been featured in prominent media outlets like Forbes and Allure, which has further established its reputation and popularity among consumers.

Conclusion 

Fiona Co Chan had a successful experience on Shark Tank. At first, some of the Sharks were unsure about her brand, but Mark Cuban, one of the show’s most famous investors, decided to invest $400,000 in her company, Youthforia. This investment helped the brand grow significantly. Youthforia is known for its unique, skin-friendly makeup products, which have become popular with both customers and stores.

The brand has achieved $15 million in total sales so far and is expanding its presence in retail stores, showing that beauty products made with safe and clean ingredients can also be successful financially. One of Youthforia’s standout products is a blush that changes color.