For new mothers, breastfeeding comes with many challenges. One of the most frustrating is storing breast milk safely. Traditional plastic storage bags often leak, wasting precious milk that took time and effort to pump. Nikeytha “Nickey” Ramsey experienced this problem firsthand. After spilling her own breast milk one too many times, she decided to create a better solution.
Her company, Junobie, makes reusable silicone breast milk storage bags that are leak-proof, eco-friendly, and durable.
When Nickey walked into the Shark Tank in Season 13, she asked for $100,000 for 10% equity in her business. She demonstrated how regular storage bags fail and how Junobie’s silicone design solves the problem. The sharks were impressed but concerned about the company’s low sales numbers. Despite this, Emma Grede saw potential and offered $100,000 for 22.5% equity. Nickey accepted the deal, gaining a powerful partner in the baby product industry.
Since appearing on Shark Tank, Junobie has grown significantly. The company now makes over $1 million annually and has expanded its product line. This article covers Nickey’s journey, the sharks’ reactions, and where Junobie stands today.
Junobie Net Worth Shark Tank Update 2025
Nickey was looking for an investment of $100k in exchange for 10% equity in the company. At the time of the episode, she valued her company at $1 million. Nickey successfully secured a deal with Emma Grede for an investment of $100k for 22.5% equity in the company. The investment adjusted the company’s net worth to around $444k. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Junobie is around $5 million.
Nickey Ramsey came up with the idea for Junobie after a personal struggle. As a new mom, she hated wasting breast milk because of leaky storage bags. She searched for a better option but found nothing reliable. Most bags were single-use plastic, which was bad for the environment and often broke.
Determined to fix this problem, Nickey designed a silicone breast milk storage bag. Unlike plastic bags, silicone is stronger, reusable, and leak-proof. She spent months testing different materials and designs to make sure it worked perfectly.
Starting the business wasn’t easy. Nickey faced manufacturing challenges and had to pull her products from Amazon because she couldn’t keep up with demand. She also had to educate mothers about why silicone was better than plastic.
During her Shark Tank pitch, Nickey showed the sharks how traditional bags fail. She poured liquid into a regular bag and squeezed it—milk spilled everywhere. Then, she demonstrated Junobie’s silicone bag, which stayed completely sealed.
She explained that Junobie had made $86,000 in sales that year and was projected to reach $300,000. She asked for $100,000 for 10% equity to help with production and marketing.
Queries + Shark’s Responses, and Final Deal
The sharks had mixed reactions to Nickey’s pitch.
Kevin O’Leary was the first to speak. He admitted he didn’t connect with the product because he wasn’t a mother. He said, “This isn’t for me,” and stepped away.
Mark Cuban praised Nickey’s passion but said the baby market wasn’t his expertise. He told her, “You’re doing great, but I’m out.”
Lori Greiner liked the product but didn’t think it was the right fit for her. She said, “I don’t see how I can help,” and also left.
That left Emma Grede and Barbara Corcoran.
Emma loved the product and Nickey’s story. She said, “This is something moms really need.” She offered $100,000 for 25% equity, more than Nickey wanted to give.
Barbara said she would have made the same offer, but let Emma take the deal.
Nickey tried to negotiate, asking for 20% instead of 25%. Emma stood firm but agreed to 22.5%. Nickey accepted, shaking hands on $100,000 for 22.5% equity.
Product Availability
Junobie’s silicone breast milk storage bags are the main product. The company has since expanded its product line to include. Next-generation storage bags with clearer measurements. Cooling bottles for storing milk on the go. Junobie products are sold on the official website and through retailers like Babylist. Prices range from $25 for a single bag to $60 for a bundle.
What Happened To The Junobie After Shark Tank?
Since Shark Tank, Junobie has grown fast. Thanks to Emma’s help, the company expanded production and improved marketing. Sales skyrocketed, and Junobie now makes over $1 million per year.
The brand has a strong social media presence, with 73,000 Instagram followers and 233,000 on TikTok. Moms love sharing how Junobie makes breastfeeding easier. New products have been added, including better-designed storage bags and cooling bottles. The company is also in more retail stores, making it easier for moms to buy.
As of today, Junobie is still growing. Nickey continues to innovate, and Emma’s guidance has been invaluable.
Conclusion
Nickey Ramsey’s journey on Shark Tank was a success. Despite low initial sales, her passion and strong product convinced Emma Grede to invest.
Since the deal, Junobie has exceeded $1 million in revenue and expanded its product line. The company is helping thousands of moms store breast milk without stress. With Emma’s support and Nickey’s determination, Junobie is set to become a leader in baby care products.
Hey, I’m Amna Habib, an undergraduate student pursuing a Bachelor’s in Business Administration. Shark Tank has always been one of my favorite TV shows because it offers a unique glimpse into the world of entrepreneurship. The way entrepreneurs present innovative solutions to everyday problems aligns with my academic interests and fuels my curiosity about business strategies. Each pitch showcases creativity and strategic decision-making, which I find both insightful and inspiring. Watching the show has deepened my passion for business and motivated me to explore the world of entrepreneurship even further. Beyond business and writing, I love food, shopping, and spending time with my friends and family.
