Knife Aid Net Worth Shark Tank Update 2025 

Dull kitchen knives make cooking frustrating and even unsafe. Every home cook knows the struggle: pulling out a favorite knife only to find it struggles to slice through vegetables or meat. Over time, blades lose their sharpness, and finding a reliable local sharpening service is often hard. Modern life leaves little time to hunt down professional help. 

That’s where Knife Aid steps in. This mail-in sharpening service lets customers reclaim razor-sharp blades from the comfort of their homes. By sending in their knives, users can maintain sharp tools without ever leaving the kitchen, making cooking smoother, cleaner, and safer.

On Shark Tank Season 11 Episode 4, they pitched sending a prepaid envelope to customers, who would mail at least four knives back for sharpening. The founders asked for $400,000 for 15% equity. For just $10 per knife, inclusive of shipping, chefs could get sharp blades returned in about a week. Before filming, Knife Aid had hit $37,000 in monthly sales, a sign of growing demand.

Knife Aid Net Worth Shark Tank Update 2025 

Mikael and Marc were looking for an investment of $400k in exchange for 15% equity in the company. At the time of the episode, they valued their company at $2.67 million. Mikael and Marc successfully secured a deal with Lori and Rohan for an investment of $500k for 20% equity in the company. The investment adjusted the company’s net worth to around $2.5 million. After the show was aired, the company experienced a good boost in exposure. As per my rough estimate, the current net worth of Knife Aid is around $10 million.

Shark(s) name	Barbara Corcoran and Kevin	Counteroffer	Accepted?
Rohan Oza amd Lori	$400,000 for 20% equity	$500,000 for 20% equity	Yes
Lori Greiner	$200,000 in investment and $200,000 as a line of credit for 20% equity	N/A	No
Kevin O’Leary	$400,000 for 20% equity	N/A	No
Barbara Corcoran and kevin	$500,000 for 20% equity	N/A	No
Mark Cuban	Out	N/A	N/A

Mikael and Marc Backstory + Their Initial Pitch 

Mikael and Marc came from successful backgrounds. Mikael had scaled Happy Socks internationally, and Marc had experience in digital growth. They recognized that dull knives cause safety issues and slow cooking prep. They wanted to make professional-level sharpening accessible to everyday cooks.

In the early days, they tailored their model for the U.S. market, setting up secure mailers, creating clear instructions, and establishing reliable sharpening workshops. They tested for quality and speed, promising insured shipping and a “Razor Sharp Guarantee.”

When they took the stage, the duo demonstrated a real-time sharpening of a knife, visually proving precision and care. They explained that customers would receive a prepaid mailer, return knives, and receive sharpened blades within days. With $10 per knife and a minimum of four knives per shipment, they made their business easy to understand and attractive. Their monthly sales figure of $37,000 showcased momentum and real customer demand.

Queries + Shark’s Responses, and Final Deal

Each Shark brought a valuable perspective:

Lori Greiner was intrigued by the simplicity of the model and saw an opportunity in retail integration. She offered $200,000 in cash and a $200,000 line of credit for 20% equity.

Kevin O’Leary responded quickly with $400,000 for the same equity stake. He appreciated the numbers and the potential for scaling.

Rohan Oza joined forces with Lori to match Kevin’s offer, echoing their affinity for strong branding and expansion.

Barbara Corcoran teamed with Kevin and upped the offer to $500,000 for 20%, intensifying the competition.

Mark Cuban, however, stayed silent, preferring not to engage after seeing the sharks leap into action.

After stepping into the hallway to weigh options, Mikael and Marc sought a final offer. They narrowed it to Lori and Rohan, asking them to match Kevin and Barbara’s $500,000 for 20%. The duo agreed, sealing the deal, driven by Lori’s retail smarts and Rohan’s branding expertise.

Product Availability

Knife Aid operates through its website, knifeaid.com, offering easy mail-in service. Customers select a package, typically sharpening four knives for $49 ($12.25 per blade). They also provide additional services like ceramic sharpening ($10 per knife) and repair of chips or bent tips. Shipping is prepaid, insured, and trackable. Their “Razor Sharp Guarantee” ensures satisfaction, promising re-sharpening if not fully happy.

Subscriptions include discounts for services every 90, 180 days, or annually. They now sharpen a broader range of items: kitchen knives, serrated blades, pocket knives, cleavers, scissors, and more, even including repair services. They also opened one retail pickup location in Agoura Hills, California, while continuing their mail-in model.

What Happened To The Knife Aid After Shark Tank?

Since airing in October 2019, Knife Aid has continued to grow:

By 2024, the company reached around $2 million in annual revenue, indicating solid traction. They expanded operations to include a brick-and-mortar sharpening shop in Agoura Hills, CA, and a facility in Pleasantville, NY. The model continues to resonate, every time the show airs, Knife Aid sees a 5–10× spike in sales.

Leadership has evolved. Mikael exited in December 2021, while Marc continues leading the company alongside his wife, Deborah. Knife Aid also formed a partnership with Zwilling, a prominent culinary brand, to offer sharpening directly through Zwilling’s platform.

The company’s service received notable coverage in publications like Wired, Blade Magazine, and The View. Reviews have been largely positive; while Amazon reviews are mixed, their Facebook page shows 86% positive ratings with over 400 reviews. Reliable coverage like The Kitchn praises turnaround times of four to seven business days.

Today, the business offers sharpening and repair services through mail and in-store, subscription plans, corporate partnerships, and expanding reach via e-commerce and kitchen retail.

Conclusion 

Knife Aid has converted a simple insight into sharp, lasting success. Mikael and Marc addressed a real need: maintaining sharp knives amid disappearing local services. Their mail-in model is both simple and clever. Their Shark Tank pitch secured a powerful offer from Lori and Rohan: $500,000 for 20% equity, even though the final closing took time. 

Post–Tank, Knife Aid surged to $2 million in annual sales, opened physical outlets, launched subscriptions, and added notable partnerships. Their windshield moment on Shark Tank sparked growth and credibility. Today, Knife Aid is a trusted service for home chefs nationwide, an example of how mailed convenience and sharp execution can bring lasting value.